• Lead the development and execution of strategic field marketing plans in the APJ region, aligning with the sales leaders on their goals and initiatives and focusing on mid-to-bottom of the funnel activations, brand visibility, and in-region expansion. • Collaborate closely and regularly with the APJ channel sales team on GTM initiatives with channel partners. • Manage, build and maintain relationships with key channel partners in the region. • Plan and execute regional in-person activities including trade shows, roundtables and unique hosted experiences both with partners and without), ensuring effective pre-event, on-site, and post-event strategies. • Track the effectiveness of regional marketing efforts by analyzing SFDC data and gathering qualitative feedback from the field in an effort to provide actionable insights for continuous improvement. • Build and maintain strong relationships with regional leadership and key stakeholders to drive collaborative marketing opportunities. • Work closely with members of the marketing team to develop or leverage compelling content, collateral, campaigns and sales tools to support field marketing activities.

Role Description We are seeking a highly dynamic and experienced Head of Marketing to join Landvault and lead the marketing efforts for our web3 protocol, Matera. Along with ~$40M of funding for parent company Landvault, we have recently secured further funding to propel Matera and grow it into a household name in the web3 industry. As the Head of Marketing, you will be responsible for taking the protocol to market, managing KOLs and partnerships, and leading the marketing activities to take Matera from testnet to CEX listing and beyond. This is a hands-on role where you will lead and execute campaigns. - Execute marketing strategy for the public launch of Matera protocol and token - Drive traffic to the website and growth to Matera users - Create, lead, and optimize campaigns to increase brand awareness of Matera among developers, builders, and the web3 community - Take ownership of the product marketing and communication strategies - Identify partnerships and opportunities that provide growth for Matera protocol - Work closely with the product department to launch Matera applications - Build and execute a go-to-market and ecosystem development plan - Manage and grow our KOL list Qualifications - 3+ years experience - Experience in DeFi, DeSo, creator economy or adjacent vertical - Proven track record in launching a token or web3 project to the public Company Culture - Hands on - Fast environment - Flexible

• Be a key contributor to an exciting remote-first software company! • Own and lead our marketing function. • Blend demand generation, product marketing, lifecycle marketing, and brand execution. • Report directly to our CEO and work closely with them and the President to set direction. • Produce work yourself and manage large-scale projects. • Build trust and momentum across both franchisors and franchisees. • Bring strategy to life consistently across every touchpoint. • Implement our content and SEO strategy targeting franchise operators and HR leaders at franchise brands. • Manage marketing analytics infrastructure and report on performance to leadership.

• Lead the development and implementation of the long-term vision and strategic roadmap for CV IMPACT that will help to guide cross-functional priorities • Design the execution of innovative initiatives and tactics in alignment with brand strategic imperatives • Ensuring flawless execution of workstream programs, cross-stakeholder summits, communication campaigns, sponsorship pull-through, etc. • Engage often with opinion leaders, patient and professional societies, institutional decision makers, and payers • Lead coordinated pull-through of key programs and above brand campaigns across functions and channels • Lead projects through the legal, regulatory, and medical review process • Managing program budgets and performance metric tracking to ensure success