About LawnStarter LawnStarter is the nation's leading marketplace for lawn care and outdoor services, connecting homeowners with service professionals across 120+ markets with $100M+ in annual bookings and marking our second consecutive year of profitability. We're expanding into new verticals beyond lawn care, and Pro supply is what determines how fast we can grow. About the Growth Team The Growth team owns customer acquisition — the engine that powers everything else. We bring in 150,000+ new customers per year across Google Ads, LSA, Bing, and organic channels. We're world-class in customer acquisition, and this position extends the team's expertise to the supply side of the marketplace. The Challenge Pro supply is our biggest growth constraint and our biggest opportunity. In dozens of markets, we turn away revenue because we don't have enough service professionals to meet demand. Markets with strong Pro density see meaningfully higher customer satisfaction and faster growth. Organic recruitment and partnerships help, but they don't scale fast enough. We need paid acquisition to work for supply growth, and this role is responsible for building that capability from scratch. The Role You own paid acquisition and activation of service professionals ("Pros") across priority markets. You're accountable for bringing on Pros who complete vetting and successfully perform their first job — not just sign up. You own the top of the funnel end-to-end: ads, landing pages, signup conversion, and the handoff into onboarding. Beyond that handoff, you influence the product onboarding, vetting, and activation steps that get a Pro to their first completed service. When conversion breaks anywhere in the funnel, you partner with Product, Operations, and Analytics to diagnose and fix it. This is a senior IC role with broad ownership and direct impact on revenue and market growth. You are building a channel that doesn't exist yet at LawnStarter — there's no playbook, no historical data, no "what worked last quarter." You're creating the benchmarks. This is not a traditional customer acquisition or demand generation role. You're growing the supply side of a two-sided marketplace by acquiring and activating service professionals. If you've worked on driver, host, courier, or tasker acquisition, this role is most comparable. What You’ll Own - Paid channel strategy and execution: Build and run Pro acquisition campaigns across paid social (Meta, TikTok), paid search (Google, Bing), job marketplaces (LinkedIn, Indeed, ZipRecruiter), and emerging channels. Paid social and interrupt channels are the primary lever — but you have latitude to test and expand the channel mix based on what works. - Landing pages and signup CRO: Own conversion rate optimization from ad click through completed signup. You build, test, and iterate landing pages and signup flows — this isn't something you hand off to another team. - Creative development and testing: Own ad copy, creative concepts, and a repeatable testing framework. Generic "make money" ads don't work. Creative must speak to real Pro motivations — earnings potential, flexibility, clustered jobs, customers delivered to their door. - Market-level spend allocation: Make informed tradeoffs about where to invest based on supply gaps, demand signals, and unit economics across dozens of markets. - Data-driven top-of-funnel strategy: Mine signup, onboarding, and activation data to identify early signals that predict which Pros become high performers. Use those signals to refine targeting, creative, and channel strategy. - Cross-functional collaboration on activation: Partner with Product, Operations, and Analytics to improve the post-signup funnel — onboarding friction, vetting completion, time to first service. You influence these steps and are accountable to the outcome. - Reporting and dashboards: Build and maintain reporting focused on cost per activated Pro, time to first service, and sign-up to first-service conversion — not vanity metrics. - Forecasting partnership: Work with customer growth leaders and finance to forecast supply needs by market, model acquisition scenarios, and allocate budget accordingly. Problems to Solve Finding the right Pros through the right channels Pros don't search for gig work the way consumers search for services. The channels, messaging, and targeting that work for customer acquisition won't translate. You need to figure out where real service professionals spend attention — paid social, job boards, search, industry communities — and build a presence that resonates. Landing page and signup conversion Getting clicks is step one. Converting those clicks into completed signups is where most of the value is created or lost. You own the full experience from ad click through signup completion — page design, messaging, form flow, friction reduction. If the conversion rate is off, that's your problem to solve. Activation over volume Sign-ups are a vanity metric. Your north star is activated Pros who complete their first job. That means you need to understand every micro-step in the funnel — from signup to bank account setup to background check to first job claim to first completed service — and work cross-functionally to eliminate drop-offs at each stage. Market prioritization under constraints Supply gaps exist across dozens of markets with different demand profiles, competitive dynamics, and Pro economics. You'll make real tradeoffs about where to invest, when to scale, and when to pull back — not spread budget evenly and hope for the best. Data mining to inform strategy The best top-of-funnel strategy comes from understanding who converts into a great Pro, not just who clicks an ad. You'll mine activation and performance data to find early signals — what channels, creatives, and targeting produce Pros who actually complete jobs and stick around — then feed those insights back into your campaigns. What Success Looks Like First 90 days - Priority markets identified based on supply gaps and demand signals - Campaigns live across core paid channels with first activated Pros from paid acquisition - Landing pages built and tested with initial CRO baseline established - Multiple creative concepts tested per channel - End-to-end supply tracking in place from ad click through first completed service - Weekly reporting and dashboards established - Deep understanding of the current Pro signup-to-first-service journey, including granular discovery of where Pros drop off and why 6–12 months - Repeatable, profitable Pro acquisition engine across multiple channels - Cost per activated Pro baseline established and lowering month over month - Sign-up to first-service conversion improved by at least 10% - Time to first service reduced by 15% - Clear reduction in lost demand due to supply gaps in priority markets - Documented playbooks covering channel strategy, creative testing, and market prioritization

About LawnStarter LawnStarter is the nation's leading marketplace for lawn care and outdoor services, connecting homeowners with service professionals across 120+ markets with $100M+ in annual bookings and marking our second consecutive year of profitability. We're expanding into new verticals beyond lawn care, and Pro supply is what determines how fast we can grow. About the Growth Team The Growth team owns customer acquisition — the engine that powers everything else. We bring in 150,000+ new customers per year across Google Ads, LSA, Bing, and organic channels. We're world-class in customer acquisition, and this position extends the team's expertise to the supply side of the marketplace. The Challenge Pro supply is our biggest growth constraint and our biggest opportunity. In dozens of markets, we turn away revenue because we don't have enough service professionals to meet demand. Markets with strong Pro density see meaningfully higher customer satisfaction and faster growth. Organic recruitment and partnerships help, but they don't scale fast enough. We need paid acquisition to work for supply growth, and this role is responsible for building that capability from scratch. The Role You own paid acquisition and activation of service professionals ("Pros") across priority markets. You're accountable for bringing on Pros who complete vetting and successfully perform their first job — not just sign up. You own the top of the funnel end-to-end: ads, landing pages, signup conversion, and the handoff into onboarding. Beyond that handoff, you influence the product onboarding, vetting, and activation steps that get a Pro to their first completed service. When conversion breaks anywhere in the funnel, you partner with Product, Operations, and Analytics to diagnose and fix it. This is a senior IC role with broad ownership and direct impact on revenue and market growth. You are building a channel that doesn't exist yet at LawnStarter — there's no playbook, no historical data, no "what worked last quarter." You're creating the benchmarks. This is not a traditional customer acquisition or demand generation role. You're growing the supply side of a two-sided marketplace by acquiring and activating service professionals. If you've worked on driver, host, courier, or tasker acquisition, this role is most comparable. What You’ll Own - Paid channel strategy and execution: Build and run Pro acquisition campaigns across paid social (Meta, TikTok), paid search (Google, Bing), job marketplaces (LinkedIn, Indeed, ZipRecruiter), and emerging channels. Paid social and interrupt channels are the primary lever — but you have latitude to test and expand the channel mix based on what works. - Landing pages and signup CRO: Own conversion rate optimization from ad click through completed signup. You build, test, and iterate landing pages and signup flows — this isn't something you hand off to another team. - Creative development and testing: Own ad copy, creative concepts, and a repeatable testing framework. Generic "make money" ads don't work. Creative must speak to real Pro motivations — earnings potential, flexibility, clustered jobs, customers delivered to their door. - Market-level spend allocation: Make informed tradeoffs about where to invest based on supply gaps, demand signals, and unit economics across dozens of markets. - Data-driven top-of-funnel strategy: Mine signup, onboarding, and activation data to identify early signals that predict which Pros become high performers. Use those signals to refine targeting, creative, and channel strategy. - Cross-functional collaboration on activation: Partner with Product, Operations, and Analytics to improve the post-signup funnel — onboarding friction, vetting completion, time to first service. You influence these steps and are accountable to the outcome. - Reporting and dashboards: Build and maintain reporting focused on cost per activated Pro, time to first service, and sign-up to first-service conversion — not vanity metrics. - Forecasting partnership: Work with customer growth leaders and finance to forecast supply needs by market, model acquisition scenarios, and allocate budget accordingly. Problems to Solve Finding the right Pros through the right channels Pros don't search for gig work the way consumers search for services. The channels, messaging, and targeting that work for customer acquisition won't translate. You need to figure out where real service professionals spend attention — paid social, job boards, search, industry communities — and build a presence that resonates. Landing page and signup conversion Getting clicks is step one. Converting those clicks into completed signups is where most of the value is created or lost. You own the full experience from ad click through signup completion — page design, messaging, form flow, friction reduction. If the conversion rate is off, that's your problem to solve. Activation over volume Sign-ups are a vanity metric. Your north star is activated Pros who complete their first job. That means you need to understand every micro-step in the funnel — from signup to bank account setup to background check to first job claim to first completed service — and work cross-functionally to eliminate drop-offs at each stage. Market prioritization under constraints Supply gaps exist across dozens of markets with different demand profiles, competitive dynamics, and Pro economics. You'll make real tradeoffs about where to invest, when to scale, and when to pull back — not spread budget evenly and hope for the best. Data mining to inform strategy The best top-of-funnel strategy comes from understanding who converts into a great Pro, not just who clicks an ad. You'll mine activation and performance data to find early signals — what channels, creatives, and targeting produce Pros who actually complete jobs and stick around — then feed those insights back into your campaigns. What Success Looks Like First 90 days - Priority markets identified based on supply gaps and demand signals - Campaigns live across core paid channels with first activated Pros from paid acquisition - Landing pages built and tested with initial CRO baseline established - Multiple creative concepts tested per channel - End-to-end supply tracking in place from ad click through first completed service - Weekly reporting and dashboards established - Deep understanding of the current Pro signup-to-first-service journey, including granular discovery of where Pros drop off and why 6–12 months - Repeatable, profitable Pro acquisition engine across multiple channels - Cost per activated Pro baseline established and lowering month over month - Sign-up to first-service conversion improved by at least 10% - Time to first service reduced by 15% - Clear reduction in lost demand due to supply gaps in priority markets - Documented playbooks covering channel strategy, creative testing, and market prioritization

Coordinate and manage vendor users on localization tools, validate supplier information for accuracy, and support compliance in Procure-to-Pay processes while maintaining the Supplier Master System and communicating with global suppliers.

Job Description Summary Commercial Growth & Sales Director will report to the PERS Global Commercial Leader and will be responsible for orchestrating commercial growth programs, co-own value selling strategy with regional sales leaders, customer segmentation to position Asset Intelligence Software Solutions and develop cross-functional sales plays and go-to-market initiatives for the Power Segment. The growth programs will include accelerating demand creation, build a healthy pipeline while analyze market trends to identify targeted customers with the intention to position our Asset Intelligence portfolio to drive outcome-based solutions. Guided by functional commercial policy, there is autonomy within the role to enter into/execute commercial agreements with Power segments. High levels of Commercial judgment are required to achieve outcomes required. Job Description Roles and Responsibilities - Responsible for positioning Asset Intelligence - APM Meridium, Smart Signal Software Solutions and Digital Road Map for value selling and enterprise selling to the targeted customers and other GEV businesses with repeatable use cases, develop business cases, optimize time-to-value and orchestrate commercial plays for subscriptions, enterprise selling, advisory services, and value-based intelligent flows in partnership with solution architects, products and marketing. - Responsible for market trend analysis to create customers segmentation. Identify high-value problem statements (forced outage reduction, maintenance optimization, heat rate/capacity improvements, risk mitigation) to drive outcome-based solutions and value selling. - Structure and accelerate the demand creation and pipeline generation for the growth programs. Build the sales plays with competitive positioning in collaboration with the solution architects, product, marketing and regional sales leaders. Participate in executive discovery and workshops, value hypothesis, business case, demos, pilots and secure lighthouse references. - Developing commercial excellence across target markets, countries, product lines, sales processes, or customer groups. Influences policy and ensures delivery across large and/or diverse sales territories. - Interprets internal and external business challenges and recommends best practices to improve products, processes and services. Utilizes understanding of industry and energy market trends to inform decision making process. - Create partnerships and generate creative solutions to address complex projects. Has the ability to evaluate quality of information received and questions conflicting data for analysis. Uses multiple internal and external resources outside of own function to help arrive at a decision. - May lead functional teams or projects with moderate resource requirements, risk, and/or complexity. Communicates complex messages and negotiates mainly internally with others to adopt a different point of view. Influences peers to act and may negotiate with external partners, vendors, or customers. Required Qualifications - Bachelor's degree in engineering and/or business-related discipline from an accredited college or university. - Minimum of 5 years of experience in the Power Generation Industry with analytic mindset of global and regional energy markets, industry trends, regulations, decarbonization. - Minimum of 5 years of experience in energy market development, customer segmentation, Sales and Business development, Key Enterprise Accounts and Customers Account Planning, Project management and/or Commercial Operations. - Minimum of 1 year of experience in Digital (Software and Services) value selling, business case structure and iteration, portfolio positioning and differentiation including upselling digital solutions into the traditional power segment or new markets. Desired Characteristics - Strong oral and written communication skills. Strong interpersonal and leadership skills. Demonstrated ability to analyze and resolve problems. Demonstrated ability to lead growth programs / projects and market development. Ability to document, plan, market, and execute growth programs. Established project management skills. - Customer and market obsession; hypothesis-led, iterative approach. Strategic thinker with execution discipline and bias to action. Quantitative decision-making; comfort with ambiguity and trade-offs. Influencing without authority; executive presence and negotiation skills. Continuous improvement mindset: rigorous post-mortems and play optimization. #LI-AP3 GE Vernova offers a great work environment, professional development, challenging careers, and competitive compensation. GE Vernova is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law. GE Vernova will only employ those who are legally authorized to work in the United States for this opening. Any offer of employment is conditioned upon the successful completion of a drug screen (as applicable). Relocation Assistance Provided: Yes #LI-Remote - This is a remote position For candidates applying to a U.S. based position, the pay range for this position is between $151,400.00 and $252,200.00. The Company pays a geographic differential of 110%, 120% or 130% of salary in certain areas. The specific pay offered may be influenced by a variety of factors, including the candidate’s experience, education, and skill set. Bonus eligibility: sales incentive. This posting is expected to remain open for at least seven days after it was posted on March 31, 2026. Available benefits include medical, dental, vision, and prescription drug coverage; access to Health Coach from GE Vernova, a 24/7 nurse-based resource; and access to the Employee Assistance Program, providing 24/7 confidential assessment, counseling and referral services. Retirement benefits include the GE Vernova Retirement Savings Plan, a tax-advantaged 401(k) savings opportunity with company matching contributions and company retirement contributions, as well as access to Fidelity resources and financial planning consultants. Other benefits include tuition assistance, adoption assistance, paid parental leave, disability benefits, life insurance, 12 paid holidays, and permissive time off. GE Vernova Inc. or its affiliates (collectively or individually, “GE Vernova”) sponsor certain employee benefit plans or programs GE Vernova reserves the right to terminate, amend, suspend, replace, or modify its benefit plans and programs at any time and for any reason, in its sole discretion. No individual has a vested right to any benefit under a GE Vernova welfare benefit plan or program. This document does not create a contract of employment with any individual.