O que você fará We are seeking a Senior Marketing Automation Specialist with expertise in Marketo to drive our marketing automation strategy, oversee marketing automation platforms and collaborate with internal partners to develop optimal engagement strategies. This role will focus on designing, implementing, and managing automated marketing workflows, ensuring seamless integration with our CRM, and optimizing performance through data-driven decision-making. #LI-Remote / #LI-Brazil Quais serão as suas responsabilidades Marketo system administration & maintenance - Develop and design implementation patterns for end-to-end marketing automation campaigns using Marketo, including email marketing, lead nurturing, segmentation, and scoring. - Implement A/B testing strategies to improve campaign performance. - Monitor and troubleshoot deliverability, engagement, and performance metrics to optimize automation workflows - Conduct regular audits of the marketing automation setup to improve efficiency. Lead Management & CRM Integration - Manage lead engagement scoring models to improve qualification processes and handoff to Sales. - Ensure Marketo and CRM (Salesforce, HubSpot, or other) integration is optimized for lead tracking and reporting. - Implement lead segmentation strategies to drive personalized experiences. Collaboration & Strategy Development - Work closely with demand generation, content marketing, sales, and audience manager teams to align automation strategies with business goals. - Stay up to date with marketing automation best practices and industry trends to continuously improve processes. - Implementation and management of Email Compliance and governance platforms - Reporting and analytics support - Creation of training and enablement programs for marketing automation tools. O que precisa possuir para ser bem sucedido Experience & Skills 5+ years of hands-on experience in Marketo administration of an enterprise level environment (Adobe Marketo Engage). - Strong knowledge of marketing automation best practices, lead scoring, segmentation, and email marketing strategies. - Experience integrating Marketo with CRM platforms (Salesforce, HubSpot, or similar). - Strong analytical skills with experience in reporting, performance tracking, and A/B testing. - Excellent collaboration, communication and project management skills. - Experience working with AI tools Preferred Qualifications - Marketo Certified Expert (MCE) certification. - Experience with ABM platforms like Demandbase or 6sense is a plus. - Familiarity with web personalization tools and dynamic content. - Familiarity with Google Analytics, UTM tracking, and attribution models and other Adobe platforms. What We Offer - Competitive salary and performance-based bonuses. - Professional growth opportunities in a fast-paced environment. - Opportunity to work with a dynamic and collaborative team. - Flexible work environment (remote/hybrid options available). A Avalara é uma empresa AI-first AI is embedded in our workflows, decision-making, and products. Success here requires embracing AI as an essential capability. - You’ll bring experience using AI and AI-related technologies, ready to thrive here. - You’ll apply AI every day to business challenges - improving efficiency, contributing solutions, and driving results for your team, our company, and our customers. - You’ll grow with AI by staying curious about new trends and best practices, and by sharing what you learn so others can benefit too. Como cuidaremos de você Total Rewards In addition to a great compensation package, paid time off, and paid parental leave, many Avalara employees are eligible for bonuses. Health & Wellness Benefits vary by location but generally include private medical, life, and disability insurance. Inclusive culture and diversity Avalara strongly supports diversity, equity, and inclusion, and is committed to integrating them into our business practices and our organizational culture. We also have a total of 8 employee-run resource groups, each with senior leadership and exec sponsorship. O que você precisa saber sobre Avalara We’re defining the relationship between tax and tech. We’ve already built an industry-leading cloud compliance platform, processing over 54 billion customer API calls and over 6.6 million tax returns a year. Our growth is real - we're a billion dollar business - and we’re not slowing down until we’ve achieved our mission - to be part of every transaction in the world. We’re bright, innovative, and disruptive, like the orange we love to wear. It captures our quirky spirit and optimistic mindset. It shows off the culture we’ve designed, that empowers our people to win. We’ve been different from day one. Join us, and your career will be too. We’re An Equal Opportunity Employer Supporting diversity and inclusion is a cornerstone of our company — we don’t want people to fit into our culture, but to enrich it. All qualified candidates will receive consideration for employment without regard to race, color, creed, religion, age, gender, national orientation, disability, sexual orientation, US Veteran status, or any other factor protected by law. If you require any reasonable adjustments during the recruitment process, please let us know.

Overview This position will play a critical role in driving enterprise-wide initiatives through a keen understanding of the business and drivers of the business, driving strategy development and go-to-market, integrated plans. They will also lead pricing and promotion strategies across WellBiz Brands in partnership with Finance, IT, and Brand Marketing. The Director of Brand Marketing will own the P&L for their brand, driving the overall customer, communication, and messaging strategy for their brand. This includes developing and prioritizing an innovation roadmap and working collectively with cross-functional partners to deliver new products and services within their brand’s shop/salon. In addition to driving the performance of its individual brands, WellBiz Brands develops and implements brand-building and traffic-driving strategies and tactics at the platform level. This position exists to drive these initiatives, in addition to other multi/cross-brand opportunities. WellBiz Brands Benefits: - Flexible time off and holiday schedule - Medical, dental, vision, and life insurance - Health Savings Account - Flexible Spending Account - 401K match - Monthly allowance for spend at WellBiz Brands, Inc. owned brands - Cell Phone reimbursement - Free Employee Assistance Plan Compensation Range: $115,000.00 - $130,000.00. Offers to select candidates will be made on a fair and equitable basis, taking into account specific job-related skills and experience. Salary ranges reflect Colorado disclosure requirements. Compensation may vary by geographic location for candidates working outside Colorado. Position Responsibilities: - Accountable for the Marketing performance of the brand – from defining go-to-market strategy, understanding the customer/competitive landscape, and delivering the appropriate messaging, innovation, and communications strategy to achieve strategic objectives for the brand. - Leverages data to constantly iterate on brand strategy, working with cross-functional operations, finance, IT, and development partners to improve KPIs - Able to prioritize and plan innovation roadmap for the brand by building business cases to understand the size of the prize and its impact on revenue. - Responsible for operationalizing and executing the entire marketing strategy through comprehensive planning, end-to-end creative, program and project management, building processes, supporting the execution of those plans, and ongoing management of related support resources and key activities. - Works closely with both marketing leadership and key cross-functional leaders to maintain continuous alignment and ensure strong go-to-market execution that delivers desired customer experiences/business results. - Ownership of multi-brand strategies, including Multi-Brand Gift Cards, including ownership of P&L and merchandising activities, and partnering with Brand Marketing on marketing message integration. - Promotional Integration – working closely across cross-functional teams and internal marketing stakeholders to integrate planned promotions and pricing as/where relevant across brands and marketing channels - Plan and execute WBB's go-to-market enterprise strategies: lead and oversee the creation of the positioning, messaging, naming, pricing, and competitive analysis Essential Skills, Experience, and Qualifications: - Bachelor’s degree in marketing or business-related field. MBA Preferred. - 10 Years of leadership experience or strong relevant experience to job requirements - Leading promotional and strategic planning in a B2C, CPG and/or Franchise environment. - Experience leading an innovation roadmap for a brand, including prioritizing product/service ideas and driving execution through in-market delivery - Demonstrated experience leveraging and synthesizing customer, competitive, and financial performance data to drive brand marketing strategy - Experience leading brand positioning and annual campaign planning efforts to deliver on company objectives. - Franchise system experience preferred but not required; multi-unit it also preferred; service-based industries - Proven ability to be more around coming up with a plan and executing a plan that clearly drives results - Strong analytical skills– able to leverage data into actionable insights to create impactful marketing programs - Strong understanding of both digital and traditional marketing strategies - The ability to learn quickly and adapt to changing conditions with a positive attitude This position will remain open until filled. Legal Disclaimer WellBiz Brands, Inc. is the manager of five beauty, health and wellness franchise brands: Elements Massage®, Amazing Lash Studio®, Drybar®, Fitness Together® and Radiant Waxing®. Headquartered in Denver, Colorado, WellBiz Brands, has more than 800 combined U.S. locations across the five brands. Through the WellBiz Brands support staff, the brands strive to uphold these core values: fun, ownership, respect, passion, and integrity. These core values embody all that is important for each brand - from franchise owners to clients - to lead healthy, balanced lives. All five brands offer unique franchise opportunities for entrepreneurs from all walks of life and various investment levels, with a fresh focus on recurring revenue models. For more information about WellBiz Brands and its franchise opportunities, visit WellBizBrands.com. At WellBiz Brands we value, promote, and celebrate diversity, equality and inclusivity. We believe that a diverse mix of talented people sparks creativity, fosters innovation, and drives results and broad understanding of diversity in all ways.

GrowthAssistant is seeking a CRM & Lifecycle Marketing Specialist. You’ll play a key role in building and optimizing lifecycle marketing campaigns that drive engagement and performance. 📌Open to PH-based and LATAM-based applicants only Responsibilities: - Executing and managing CRM campaigns across email, push notifications, in-app messages, and SMS - Building, testing, and QA-ing automated workflows and campaign launches - Working hands-on with ESP and CRM platforms such as Braze, Salesforce Marketing Cloud, Klaviyo, Iterable, or HubSpot - Editing and troubleshooting email templates using HTML/CSS - Creating and managing segmentation, personalization, and A/B tests - Monitoring performance and translating customer data into actionable insights - Ensuring close attention to detail and accuracy across all campaigns Requirements: - At least 3 years of experience in Email and CRM Marketing - Proven experience managing multi-channel CRM campaigns - Minimum 2 years of QA experience specifically for CRM or lifecycle campaigns - Strong working knowledge of CRM/ESP tools (Braze, SFMC, Klaviyo, Iterable, HubSpot, etc.) - Proficiency in HTML/CSS for email customization and fixes - Analytical mindset with solid reporting and optimization skills - Excellent organization, communication, and attention to detail Compensation and Perks: Your compensation will depend on your experience and skill level. While we operate under an Independent Contractor setup, you’ll still enjoy great benefits, including: - Permanent Work-From-Home setup - Competitive Pay - Paid Time Off (PTOs) - Paid US Holidays - Attendance & Performance Bonuses Working Conditions: - Work Setup: Remote - Time Tracking: Hubstaff (details discussed during the interview) - Schedule: Fixed night shift to align with US-based clients/U.S. business hours - Open to PH-based and LATAM-based applicants only If you’re detail-oriented, data-driven, and passionate about lifecycle marketing, this is a great opportunity to grow your career while working remotely with international clients.

• Creación de Campañas: Diseñar y administrar anuncios en Facebook, Instagram y Google enfocados en la zona. • Optimización de Resultados: Análisis constante para mejorar el costo por cliente interesado. • Estrategia de Contenido: Mensajes persuasivos y seguimiento digital de bases de datos. • Seguimiento de Avances: Participación en revisiones periódicas para evaluar el cumplimiento de métricas y objetivos.