Job Description: Strategic Imperative: The Data Scientist, Applied Analytics is responsible for driving insights to drive decision-making across the business through rigorous analysis, experimentation, and business-focused data science. This role applies statistical methods, behavioral analysis, and data visualization to understand user behavior, optimize lifecycle marketing, evaluate product and monetization strategies, and inform how offers, incentives, and experiences are designed. Key interactions will occur with business and product stakeholders, informing business prioritization decisions. This position is centered on hands-on analytics, experimentation, and business impact. While the role may involve building analytical or predictive models as a means for key analysis, this role is not focused on live production models or ML Ops. Prodege: A cutting-edge marketing and consumer insights platform, Prodege has charted a course of innovation in the evolving technology landscape by helping leading brands, marketers, and agencies uncover the answers to their business questions, acquire new customers, increase revenue, and drive brand loyalty & product adoption. Bolstered by a major investment by Great Hill Partners in Q4 2021 and strategic acquisitions of Pollfish, BitBurst & AdGate Media in 2022, Prodege looks forward to more growth and innovation to empower our partners to gather meaningful, rich insights and better market to their target audiences. As an organization, we go the extra mile to “Create Rewarding Moments” every day for our partners, consumers, and team. Come join us today! *** We are seeking candidates who reside in the continental US. Work Visa sponsorship is available for qualified candidates. *** Primary Objectives: - Data Analysis & Insights Development: Drive data-informed progress across priority business areas by delivering rigorous analysis, actionable insights, and close partnership on optimization initiatives. - User Intelligence, Segmentation & Marketing Enablement: Develop and operationalize user-level insights, segmentation frameworks, and behavioral analysis that enable smarter targeting, personalization, and lifecycle engagement across growth and marketing programs. - Experimentation, Learning & Strategic Insight: Enable confident decision-making through statistically sound experimentation, structured insight generation, and systematic documentation of learnings to inform business planning, long-term strategy, and continuous improvement. Qualifications - To perform this job successfully, an individual must be able to perform each job duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Detailed Job Duties: (typical monthly, weekly, daily tasks which support the primary objectives) - Analytical Insights & Decision Support: - Aid executive decision making by answering key questions about user behavior. - Enable marketing decisions by conducting rigorous analyses of user acquisition, activation, and lifecycle performance to identify drivers and opportunities. - Translate complex datasets into clear, actionable insights that inform product, marketing, and revenue strategy. - Partner with cross-functional stakeholders to evaluate initiatives, diagnose performance issues, identify optimization opportunities, and build optimization frameworks. - Communicate findings through compelling narratives and visualizations that support confident, data-driven decisions. - Document learnings and provide a clear understanding of underlying business dynamics. - Prototype and discover early stage ML models as appropriate to support advancement of key business areas. - Experimentation & Measurement: - Design, analyze, and interpret A/B tests and controlled experiments to evaluate product features, marketing programs, incentives, and monetization strategies. - Establish best practices for experimental design, statistical validity, and result interpretation to ensure reliable decision-making. - Measure incremental impact, causal effects, and business outcomes across lifecycle stages including acquisition, activation, retention, and re-engagement. - Partner with Product, Growth, and Marketing teams to define hypotheses, success metrics, and post-test actions. - Document experimental results and key learnings in a centralized knowledge base to promote reuse, transparency, and continuous improvement. - Data Semantics & Feature Enablement - Collaborate with BI team by informing data requirements for the semantic layer. - Expose behavioral learnings to Data Scientists & ML team to inform feature development. What does SUCCESS look like? Success in this role is demonstrated by consistently translating data into clear, actionable decisions that improve product performance, lifecycle marketing effectiveness, and monetization outcomes. This is reflected in well-designed experiments and frameworks that drive confident business choices, analytical insights that meaningfully influence strategy, and strong partnerships with Analytics Engineering and Machine Learning through precise data definitions and feature guidance. Over time, success is evident in a growing body of documented learnings, trusted metrics, and a measurable impact on how the organization tests, learns, and optimizes. The MUST Haves: (ex: job cannot be done without these skills, education, experience, certifications, licenses) - Bachelor’s or Master’s degree in Statistics, Economics, Data Science, Mathematics, or a related quantitative field. - Three or more (3+) years experience in applied analytics roles. - Strong foundation in statistical analysis and experimental design, including hypothesis testing and causal reasoning. - Understanding of frequentist and Bayesian statistical inference (e.g., PyMC) and demonstrated experience with A/B testing and experimentation frameworks. - Experience leading the analysis and optimization of lifecycle marketing performance across the user journey. - Fluency in SQL and ability to work with large, event-level datasets in data warehouse environments (e.g., Snowflake, BigQuery, Redshift). - Proficiency in Python/R (pandas, matplotlib/seaborn, tidyverse, or similar). - Ability to develop effective data visualizations that clearly communicate insights to business stakeholders. - Ability to apply AI and machine learning tools responsibly in support of predictive modeling, analysis, experimentation, and solution development, including validating outputs, documenting assumptions, and adhering to company security and confidentiality standards. - Strong communication skills with the ability to translate complex analysis into clear, actionable business insights. - High attention to data quality, metric definitions, and analytical rigor. The Nice to Haves: (preferred additional skills, education, experience, certifications, licenses) - Experience in loyalty programs or performance marketing or market research. - Advanced Python skills and familiarity with common ML packages. - Experience building interactive dashboards in modern BI platforms. - Experience with site and product analytics tools (e.g. Amplitude). Pay Transparency: The anticipated base salary range for this position is $150,000 to $180,000. The final salary offered to a successful candidate will be dependent on several factors that may include, but are not limited to; the type and length of experience within the job, type and length of experience within the industry, the type and length of knowledge and skills for the position, education, training, etc. Prodege is a multi-state employer and final compensation within this range could be impacted by work location. Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits. Prodege Benefits: Prodege offers a comprehensive benefits package to US Full-time employees including medical, dental, vision, STD, LTD and basic life insurance. Employees receive flexible PTO, as well as paid sick leave prorated based on hire date. US Employees have eight paid holidays throughout the calendar year. Employees receive an option to purchase shares of Company stock commensurate with their position, which vests over four years. Equal Employment Opportunity Statement At Prodege, we are committed to creating a diverse and inclusive environment. We are proud to be an Equal Opportunity Employer and do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, veteran status, or any other characteristic protected by law. We encourage individuals of all backgrounds to apply. FCIHO Employers will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of FCIHO.