• Help shape the next chapter of Living Proof’s creator and community ecosystem. • Lead a team of four and own the strategy across influencer partnerships, community development, EMV growth, and Others Say paid media. • Cultivate meaningful relationships across the beauty creator landscape, guide high-impact content, and manage all talent sourcing and contracting fully in-house. • Build a comprehensive multi-tier influencer strategy aligned to brand goals, launches, and commercial priorities. • Lead the full lifecycle of influencer campaigns from strategic concepting to briefs, execution, and post-launch optimization. • Collaborate with Brand Marketing and R&D to ensure content reflects authentic science and product benefits.

• Oversee the end-to-end execution of influencer projects, from ideation to publication and post-campaign analysis, across LATAM, Asia, and MENA; • Manage campaign budgets; • Identify new influencer niches, emerging creators, and innovative content formats that can unlock growth; • Analyze campaigns performance using data-driven approach; • Coordinate with internal Paid Acquisition, SMM, Affiliate Teams; • Build hypotheses and run structured testing; • Identify growth opportunities and scale successful approaches.

• Own the full lifecycle of creator and affiliate relationships across 5–15 brands, including sourcing, outreach, onboarding, and retention. • Build and manage creator communities and ensure consistent engagement and performance. • Source, recruit, and manage TikTok Shop creators and affiliates. • Handle outreach, onboarding, and ongoing relationship management. • Write personalized outreach messages and build strong creator relationships. • Negotiate commission rates and manage product samples. • Track performance metrics such as GMV, content output, and engagement. • Identify and scale top-performing creators into long-term partnerships. • Build and manage creator communities (primarily on Discord). • Run campaigns, challenges, and incentive programs. • Maintain consistent communication and engagement with creators. • Segment creators for targeted campaigns. • Coordinate Flash Sales and activate creators for promotions. • Work across TikTok Shop, Discord, Instagram, and YouTube. • Use tools like Kalodata or Yuca for creator research. • Maintain accurate and organized creator tracking systems. • Support campaign execution and coordination. • Provide weekly updates on creator activity and performance. • Collaborate with internal teams across TikTok Shop and Amazon. • Support client communication related to creator programs.

• Manage the affiliate program and assist with agency management, including publisher recruitment, commission structure, promotional calendars, and partner communications. • Drive affiliate revenue growth by identifying, onboarding, and optimizing high-performing partners across key affiliate networks and platforms (Partnerize, Impact, Aspire). • Develop and execute affiliate campaign strategies aligned with product launches, seasonal moments, and business priorities. • Monitor program performance and proactively manage partner relationships to maximize efficiency and incremental revenue. • Ensure brand consistency across all affiliate partner touchpoints and marketing materials. • Build and own the influencer marketing strategy from partner identification and vetting through contract negotiation, content briefing, and performance evaluation. • Manage an active roster of influencer partners across Instagram, TikTok, YouTube, and emerging platforms while fostering authentic, long-term brand relationships. • Manage a scalable brand ambassador program, activating both talent and community members as monetizable partners through structured incentives, content opportunities, and long-term engagement strategies. • Oversee the influencer content cadence, ensuring brand alignment, on-time delivery, and strong ROI across product launches and evergreen campaigns. • Lead product seeding, gifting, and bespoke activation programs that generate compelling UGC and organic reach. • Develop scalable processes and tools for partner tracking, content rights management, and campaign reporting. • Partner with Creative, Brand, and Paid Social teams to ensure influencer content ladders up to broader brand and GTM objectives. • Partner cross-functionally with Email, CRM, Paid Social, Merchandising, and Brand to integrate affiliate and influencer across the full customer journey. • Collaborate with Creative on social-first content, setting clear briefs and maintaining quality standards. • Manage agencies, vendors, and budgets across partnerships, seeding, and activations to drive efficient growth. • Manage performance tracking and reporting, define KPIs (reach, engagement, conversion, revenue), and optimize based on data. • Monitor competitive trends and share actionable insights and recommendations with senior stakeholders.