• Define and champion the vision for Analytics products to make them industry-leading tools. • Identify monetization and differentiation opportunities through data (benchmarking, predictions, automation). • Prioritize an ambitious roadmap by balancing immediate client needs with breakthrough innovations. • Understand publishers' business challenges to anticipate their needs. • Transform client feedback into intuitive features that facilitate daily decision-making and the use of our products. • Remove barriers to usage and adoption of our Analytics products. • Collaborate closely with Technical & Data teams to ensure data quality, freshness, and scalability. • Drive product delivery with technical teams: from design to production. • Measure the adoption, impact, and success of deployed features. • Support client-facing teams and our clients to demonstrate the value delivered by our analytics products. • Foster a culture of data-driven decision-making within Sparteo.

• Lead the Onboarding Pod • Pioneer a radically new onboarding experience • Solve the challenge of creating a low-friction signup flow • Transform the 'StyleFile' into a modern, shoppable experience • Reimagine our Landing Page Strategy • Align marketing targets and technical requirements

• You analyze market needs, customer workflows, and the usage of RIEDEL products—especially camera and video distribution systems—across live video production, broadcast, event operations, remote production, and IP-based media transport. • You monitor the broadcast, media, and IT markets, identifying market opportunities and tracking technology trends in areas such as UHD/HDR, video routing/processing, IP video standards (e.g., SMPTE ST 2110, SRT, NDI), and real-time contribution systems. • You translate customer and stakeholder requirements into clear product strategies, roadmaps, and actionable development plans for the MT video portfolio. • You identify opportunities to grow the rental and managed-technology business and define product requirements that support real-world event execution. • You lead and coordinate cross-functional teams across software, hardware, and business units throughout development, launch, and deployment phases. • You manage product launches while ensuring alignment with financial targets, timelines, technical standards, and customer expectations. • You act as an internal and external ambassador for Riedel MT’s video technologies, supporting sales, conducting training, and producing product-focused documentation.

• Define the strategic growth and tactical execution plan for Product, Sales, and Marketing. • Set iterative growth KPIs/OKRs and track success against business goals. • Perform market research and build lead pipelines by interacting with customers and prospects, attending trade shows and joining other virtual communities. • Improve product positioning, competitive battlecards, pricing strategies, and Go-To-Market strategies. • Evaluate competitive offerings and explore innovative solutions to continually strengthen product differentiation. • Extend sales and marketing channels through Business Development activities, launching into new markets. • Review the Sales funnel and Marketing lead generation performance, directly reviewing data, coaching others, and setting targets to achieve stretch goals. • Drive improvements in product NPS and retention by evaluating customer feedback, behavior, and win/loss trends. • Identify opportunities to increase customer lifetime value (LTV). • Engage as an ‘executive sponsor’ with our high-value, interesting, and influential customers, with regular cadence of feedback loops. • Perform product market fit analysis and research activities, gathering insights via customer interviews, conferences, and webinars. • Collaborate with engineering leaders to build out product roadmaps and development backlogs, coordinating with cross-functional teams to align priorities. • Identify opportunities for 3rd party integrations, specifically focused on MSP-related B2B solutions to increase value or generate additional revenue. • Create AI generated POCs to communicate planned product changes to internal stakeholders.