Senior Graphic Designer Req #478 Virtual• Greater Toronto Area, ON, Canada Job Description We are looking for a Senior Graphic Designer in Toronto! Are you an energetic and creative professional? Do you want to work for an organization that believes in people’s potential? At CFIB, your work supports small businesses in your community and across the country. You will have a hand in shaping the economy and future of the country. You will be independent through flexibility and accountability, so you can live and work at your best. You will join an organization that is collaborative and supportive, where more than 90% of employees agree it’s a great place to work. You will work closely with colleagues both locally and across the country, building upon synergies and learning from one another. You make a difference when you work at CFIB We have an exciting opportunity for a full-time position as a Senior Graphic Designer. This position is ideally hybrid based in our Toronto office; candidates located within 50 km will follow a hybrid model. Fully remote candidates based anywhere else in Canada will also be considered. What will you do? Reporting to the Senior Manager, Design & Member Communications, you will be responsible for leading and executing design projects and assisting in the operations of the Design Department. The Senior Graphic Designer will implement and maintain CFIB’s brand and execute for print and digital. Collaborating closely with departments across the organization to deliver compelling, brand-consistent work that drives engagement and strengthens our visual identity Responsibilities: - Lead the ideation and execution of high‑quality visual concepts for campaigns, reports, member facing initiatives and content creation. - Support cross‑departmental initiatives by offering visual communication expertise and guidance. - Manage time, resources, documentation and administration of personal workload. - Maintain and lead departmental archives and project planning. - Keep abreast with changing trends in AI, design and technology - Provide creative direction and constructive critique to ensure alignment with brand standards across CFIB’s main pillars. - Educate and inform junior staff and provide guidance on best practices, design techniques, and brand consistency. - Coordinate with printers, vendors, and external agencies as needed. - Manage multiple projects simultaneously while meeting deadlines and quality expectations. - Brainstorm and execute strategic campaigns with Senior Manager to elevate CFIB’s organizational goals. - Perform other duties as assigned. What makes a successful Senior Graphic Designer? Degree or diploma in Graphic Design, Visual Communication, or a related field. - 5–7+ years of professional graphic design experience (agency or in‑house). - Strong portfolio demonstrating conceptual ability and high‑level design execution. - Expert proficiency in Adobe Creative Cloud (InDesign, Illustrator, Photoshop). - Strong understanding of layout, typography, colour theory, and accessibility standards. - Excellent written and verbal communication skills. - Comfortable receiving and providing critical feedback. - Experience with data visualization, infographics, and academic report layouts is a plus. - Experience with motion graphics, video editing (After Effects, Premiere) is an asset. - Knowledge/interest in current affairs and political climate is a bonus. - French language skills / bilingual proficiency is an asset. - Note: Portfolio link or file must be submitted with application. What do we offer? - Salary Range $75,000 - $80,000 per year - Career advancement - Flexibility - Supportive leadership - Diversity and Inclusion - Training and development - Benefits/Health and Wellness

• Understand the business environment and the requirements of the organization. • Perform extensive research on our products and work with the marketing team on a plan. • Work with internal teams for new ideas and strategies. • Conceptualize visuals based on requirements such as digital media campaigns, internal communication, presentation, website. • Understand requirements, study designs, create drafts and present ideas, amend designs using feedback and present final output. • Use a variety of graphic formats to communicate messages to a larger audience such as infographics, videos, illustrations, logos etc. • Collaborate with other designers, artists, and the stakeholders periodically for inputs.

• Review and refine AI-generated outputs related to graphic design, visual communication, project briefs, and practical aspects of design work • Evaluate AI responses for creative quality, practicality, and compliance with real-world requirements • Draft realistic design scenarios based on your direct professional experience • Create scenario variations from different perspectives (e.g. designer, client, creative director, or stakeholder) • Identify gaps, oversights, or weak reasoning in AI-generated creative content

• Review and refine AI-generated outputs related to visual design, user interface assets, branding concepts, and practical aspects of design workflows • Evaluate AI responses for accuracy, creativity, and alignment with professional design standards • Draft realistic design scenarios based on your direct professional experience • Create scenario variations from different perspectives (e.g. designer, client, creative director, or stakeholder) • Identify gaps, oversights, or weak reasoning in AI-generated visual content