• Review and refine AI-generated outputs related to branding, brand messaging, content creation, and digital brand experiences • Evaluate AI responses for brand alignment, clarity, and compliance with real-world expectations • Draft realistic branding scenarios based on your direct professional experience • Create scenario variations from different perspectives (e.g. brand specialist, client, marketing lead, or audience member) • Identify gaps, weaknesses, or inconsistencies in AI-generated branding content

• Own the overall Open Internet strategy for key accounts, including media planning, budget allocation, creative direction, and performance optimization across Google, streaming TV (CTV/OTT), and linear TV • Develop and execute national media campaigns that balance brand-building objectives with performance-driven sales outcomes across Amazon, brick-and-mortar, and DTC channels • Manage substantial media budgets with a focus on efficiency, ROI, and strategic brand growth • Develop and maintain strong relationships with key clients, serving as a trusted strategic advisor on media investment and brand strategy • Build and manage relationships with media partners including Amazon Advertising (streaming TV), The Trade Desk, Roku, Hulu, and traditional linear TV networks • Lead cross-channel attribution analysis to understand how Open Internet investments drive sales across all retail channels (Amazon, B&M, DTC) • Provide ongoing support to other brand managers, developing best-in-class practices for Open Internet advertising • Manage a team up to 3 individuals, indirectly manage other team members working within the POD • Develop comprehensive media strategies that integrate upper-funnel brand building with lower-funnel conversion tactics • Drive media plan development ensuring alignment to brand objectives, budget constraints, and profitability targets • Lead data-driven recommendations using sales data, brand lift studies, attribution modeling, and consumer insights • Manage creative strategy and partner with internal/external creative teams to develop compelling advertising across video and display formats • Utilize insights from multiple measurement sources (Nielsen, iSpot, brand lift studies, retail sales data, data clean rooms, AMC) to optimize campaigns and inform strategic planning • Stay current on emerging platforms, ad formats, and measurement capabilities in the streaming TV and digital video ecosystem

Title: Senior Manager, Brand and Reputation Insights Location: Marlborough, MA, US, 01752 Department: Marketing Job Description: Additional Location(s): US-MN-Arden Hills Diversity - Innovation - Caring - Global Collaboration - Winning Spirit - High Performance At Boston Scientific, we’ll give you the opportunity to harness all that’s within you by working in teams of diverse and high-performing employees, tackling some of the most important health industry challenges. With access to the latest tools, information and training, we’ll help you in advancing your skills and career. Here, you’ll be supported in progressing – whatever your ambitions. About the role: This role leads the development of a unified approach to measuring corporate brand and reputation across paid, earned, shared, and owned (PESO) channels. The Manager will define KPI frameworks, integrate cross-channel data, and translate insights enabling the organization to evaluate brand and reputation performance holistically. This is a hands-on, builder role in a matrixed environment, partnering closely with Marketing, Social, and Communications teams. The role works in close collaboration with the Senior Manager, Corporate Brand Marketing, who sets brand strategy, while this position focuses on measurement, insight generation, and performance visibility. This role will support the development of brand and reputation research briefs, guiding of external research vendors, and integrating brand health and reputation findings with performance data to identify trends, inform decision-making and provide visibility into brand outcomes. Work Mode: At Boston Scientific, we value collaboration and synergy. This role follows a hybrid work model requiring employees to be in our local office at least three days per week. Relocation Assistance: Relocation assistance is not available for this position at this time. Visa Sponsorship: Boston Scientific will not offer sponsorship or take over sponsorship of an employment visa for this position at this time. Your responsibilities will include: - Define and evolve a unified brand and reputation measurement framework across PESO channels. - Establish and maintain a KPI hierarchy aligned to enterprise brand objectives, including awareness, trust, and reputation drivers. - Design and implement a practical, scalable approach to aggregating and integrating cross-channel data. - Partner with channel owners to standardize data inputs, definitions, and reporting cadence. - Build and maintain dashboard or reporting system to provide visibility into brand performance. - Synthesize insights across Marketing, Social, and Communications to identify trends, amplification effects, and brand outcomes. - Oversee brand health and reputation research, including defining objectives, guiding vendors, and integrating findings with performance data. - Translate complex data into clear, executive-ready narratives and provide measurement guidance during campaign planning. Required qualifications: - Bachelor’s degree or equivalent - A minimum of 8 years of experience in brand measurement or communications analytics, media monitoring, marketing, web analytics. - Familiarity with the PESO model. - Proven experience building KPI frameworks and measurement strategies - Experience with brand health tracking or reputation research. - Demonstrated ability to integrate and synthesize multiple data sources into actionable insights. - Hands-on experience working with reporting and modern data stack tools (e.g., Tableau, DBT, Snowflake, Airflow) and in SQL and data modeling for marketing - Ability to work cross-functionally and communicate complex data concepts to non-technical stakeholders. Preferred qualifications: - Strong data storytelling skills. - Experience working effectively in a matrixed environment. - Experience in healthcare or other regulated industries. - Experience in market research or consulting Requisition ID: 626832 Minimum Salary: $131700 Maximum Salary: $250200 The anticipated compensation listed above and the value of core and optional employee benefits offered by Boston Scientific (BSC) – see www.bscbenefitsconnect.com—will vary based on actual location of the position and other pertinent factors considered in determining actual compensation for the role. Compensation will be commensurate with demonstrable level of experience and training, pertinent education including licensure and certifications, among other relevant business or organizational needs. At BSC, it is not typical for an individual to be hired near the bottom or top of the anticipated salary range listed above. Compensation for non-exempt (hourly), non-sales roles may also include variable compensation from time to time (e.g., any overtime and shift differential) and annual bonus target (subject to plan eligibility and other requirements). Compensation for exempt, non-sales roles may also include variable compensation, i.e., annual bonus target and long-term incentives (subject to plan eligibility and other requirements). For MA positions: It is unlawful to require or administer a lie detector test for employment. Violators are subject to criminal penalties and civil liability. Boston Scientific transforms lives through innovative medical technologies that improve the health of patients around the world. As a global medical technology leader for more than 45 years, we advance science for life by providing a broad range of high-performance solutions that address unmet patient needs and reduce the cost of healthcare. Our portfolio of devices and therapies helps physicians diagnose and treat complex cardiovascular, respiratory, digestive, oncological, neurological and urological diseases and conditions. Learn more at www.bostonscientific.com and follow us on LinkedIn. Boston Scientific Corporation has been and will continue to be an equal opportunity employer. To ensure full implementation of its equal employment policy, the Company will continue to take steps to assure that recruitment, hiring, assignment, promotion, compensation, and all other personnel decisions are made and administered without regard to race, religion, color, national origin, citizenship, sex, sexual orientation, gender identity, gender expression, veteran status, age, mental or physical disability, genetic information or any other protected class. Please be advised that certain US based positions, including without limitation field sales and service positions that call on hospitals and/or health care centers, require acceptable proof of COVID-19 vaccination status. Candidates will be notified during the interview and selection process if the role(s) for which they have applied require proof of vaccination as a condition of employment. Boston Scientific continues to evaluate its policies and protocols regarding the COVID-19 vaccine and will comply with all applicable state and federal law and healthcare credentialing requirements. As employees of the Company, you will be expected to meet the ongoing requirements for your roles, including any new requirements, should the Company’s policies or protocols change with regard to COVID-19 vaccination.

The Brand Development Manager (BDM) is responsible for driving brand growth, distribution, and market execution across the San Francisco / Bay Area. This role is highly field-focused and requires a strong balance of sales execution, distributor partnership, and brand-building activity. The BDM will work closely with the State Manager and distributor partners to expand distribution, increase velocity, and build long-term brand presence in a highly competitive market. This position reports to the State Manager, California. Core Responsibilities and Activities Distributor & Market Management - Build and maintain strong relationships with distributor partners to drive focus, accountability, and execution in market - Conduct regular ride-withs and market work-withs alongside distributor teams - Align on priorities, programming, and execution plans with State Manager guidance Account Development & Sales Execution - Identify, target, and secure new placements across on-premise and off-premise accounts - Drive menu placements, features, displays, and promotional activity - Maintain and grow key account relationships to increase velocity and visibility Market Activation - Execute strategic samplings, events, and activations that support account development and brand growth - Identify high-impact local opportunities to increase trial and awareness Performance & Reporting - Track and report weekly activity, account progress, and market insights - Utilize internal tools and reporting to provide visibility to State Manager and leadership Brand Representation - Serve as a brand ambassador in market, delivering education to trade, distributor partners, and consumers - Support local content aligned with brand standards Compliance & Operations - Ensure all activities comply with company policies and state/local regulations - Manage budget and expenses responsibly and in a timely manner What Does Success Looks Like? - Increased distribution and account penetration across the Bay Area - Strong alignment and execution with distributor partners - Growth in account velocity and repeat business - Consistent pipeline of new placements and opportunities - Clear, proactive communication with State Manager, RVP and broader team What Does this Role Require? - Dynamic, outgoing personality, and the courage to drive a new brand with the trade and consumers. - Strong, competitive spirit, and a passion for building a new, national brand, and being part of a winning team that shares in its success. - Frequent moving of product cases, event materials and barware, up to 50 pounds. - Regular night and weekend activities typically outside of standard business hours. The information listed above is not a comprehensive listing of all day-to-day activity. Similar activities to those listed above may be required from time to time. Qualifications: - 2–5+ years of experience in beverage alcohol, distributor sales, or related industry - Experience working within the three-tier system (California experience strongly preferred) - Proven ability to build relationships and drive results in a competitive market - Self-starter with strong organizational and time management skills - Ability to work flexible hours including nights and weekends - Valid driver’s license and reliable transportation Compensation & Benefits The expected base salary range for this position will be determined based on experience, qualifications, and overall alignment with the role, with eligibility for performance-based incentives. The position also includes a comprehensive benefits package including medical, dental, vision, 401(k), monthly auto allowance, and flexible paid time off. This is a remote position.