Round 2 Spirits

The Brand Development Manager (BDM) is responsible for driving brand growth, distribution, and market execution across the San Francisco / Bay Area. This role is highly field-focused and requires a strong balance of sales execution, distributor partnership, and brand-building activity. The BDM will work closely with the State Manager and distributor partners to expand distribution, increase velocity, and build long-term brand presence in a highly competitive market. This position reports to the State Manager, California. Core Responsibilities and Activities Distributor & Market Management - Build and maintain strong relationships with distributor partners to drive focus, accountability, and execution in market - Conduct regular ride-withs and market work-withs alongside distributor teams - Align on priorities, programming, and execution plans with State Manager guidance Account Development & Sales Execution - Identify, target, and secure new placements across on-premise and off-premise accounts - Drive menu placements, features, displays, and promotional activity - Maintain and grow key account relationships to increase velocity and visibility Market Activation - Execute strategic samplings, events, and activations that support account development and brand growth - Identify high-impact local opportunities to increase trial and awareness Performance & Reporting - Track and report weekly activity, account progress, and market insights - Utilize internal tools and reporting to provide visibility to State Manager and leadership Brand Representation - Serve as a brand ambassador in market, delivering education to trade, distributor partners, and consumers - Support local content aligned with brand standards Compliance & Operations - Ensure all activities comply with company policies and state/local regulations - Manage budget and expenses responsibly and in a timely manner What Does Success Looks Like? - Increased distribution and account penetration across the Bay Area - Strong alignment and execution with distributor partners - Growth in account velocity and repeat business - Consistent pipeline of new placements and opportunities - Clear, proactive communication with State Manager, RVP and broader team What Does this Role Require? - Dynamic, outgoing personality, and the courage to drive a new brand with the trade and consumers. - Strong, competitive spirit, and a passion for building a new, national brand, and being part of a winning team that shares in its success. - Frequent moving of product cases, event materials and barware, up to 50 pounds. - Regular night and weekend activities typically outside of standard business hours. The information listed above is not a comprehensive listing of all day-to-day activity. Similar activities to those listed above may be required from time to time. Qualifications: - 2–5+ years of experience in beverage alcohol, distributor sales, or related industry - Experience working within the three-tier system (California experience strongly preferred) - Proven ability to build relationships and drive results in a competitive market - Self-starter with strong organizational and time management skills - Ability to work flexible hours including nights and weekends - Valid driver’s license and reliable transportation Compensation & Benefits The expected base salary range for this position will be determined based on experience, qualifications, and overall alignment with the role, with eligibility for performance-based incentives. The position also includes a comprehensive benefits package including medical, dental, vision, 401(k), monthly auto allowance, and flexible paid time off. This is a remote position.