This is a remote position. The DTC Team Lead is the director-level owner of Direct-to-Consumer (DTC) growth strategy, overseeing Brand Strategists and cross-functional channel specialists to ensure every client’s DTC program is profitable, scalable, and strategically aligned. This leader drives the vision for client acquisition and retention across paid social, search, lifecycle marketing (email/SMS), and CRO, ensuring strategies are not just well-executed but forward-thinking and integrated with Amazon marketplace efforts. As a player-coach, the DTC Team Lead provides strategic direction, ensures operational excellence, and develops talent within the DTC team. They partner closely with Brand Strategists, Creative Strategists, and executives to align client goals with the company's growth mission. This role balances high-level strategy, leadership, and client-facing influence with the ability to dive deep into data and frameworks when needed. Key Responsibilities - Own and evolve DTC growth strategy across paid social, search, email/SMS, and CRO to meet portfolio-wide KPIs. - Lead and mentor Brand Strategists and channel specialists, ensuring executional excellence and scalable processes. - Act as strategic partner for high-value clients, aligning DTC and Amazon efforts, and guiding budgets and roadmaps. - Monitor performance metrics (ROAS, CAC, LTV, retention) and drive timely optimizations and strategic pivots. - Collaborate cross-functionally with creative, media, and analytics teams to deliver integrated, high-impact campaigns. Requirements - Proven experience as a Brand Director, DTC Team Lead, or Senior Brand Strategist with measurable success in driving e-commerce growth. - Experience in DTC/B2C digital marketing, with a proven record of scaling profitable multi-channel campaigns (ROAS, CAC, Retention, AOV). - Deep expertise in brand strategy, digital marketing, and consumer engagement across paid social (Meta, TikTok), search marketing, email/SMS, and CRO. - Proficiency with e-commerce platforms (Shopify, Magento, WooCommerce), web analytics, and CRM systems. - Strong financial acumen with hands-on experience in budget management, sales forecasting, and ROI analysis. - 3–5+ years of leadership experience managing and mentoring cross-functional teams and senior strategists. - Strong executive presence: excellent communication and presentation skills, with the ability to influence stakeholders at all levels. - Creative thinker with the ability to balance innovation with performance-driven execution. - Data-driven mindset with sharp analytical and optimization skills. - Exceptional organizational skills with the ability to prioritize across a large client portfolio. - Adaptability to thrive in a fast-paced, constantly evolving DTC environment. - Certifications in Meta, TikTok, Google Ads, and advanced analytics platforms strongly preferred. - A dual-monitor setup is required (at least 8GB of RAM) - Must have at least 25 MBPS internet speed Benefits - 40 hours a week, 8 hours a day - Competitive salary base - Permanent WFH setup - Work schedule is in EST (Monday-Friday only) - Opportunities for professional development and career advancement

• Design, develop, and deliver high-quality software iteratively and incrementally. • Works closely with senior leaders to shape solutions. • Ensure software follows modern engineering practices, including clean code, testing, automation, and cloud-native patterns. • Support continuous improvement in code quality, reliability, performance, and developer experience. • Build and enhance distributed, event-driven, and cloud-native solutions in AWS. • Apply cloud best practices—security, cost awareness, performance, and operational efficiency—under guidance of senior engineers. • Contribute to observability through metrics, logging, tracing, dashboards, and alerts. • Assist in performance tuning, resiliency improvements, and troubleshooting production issues to ensure system stability. • Collaborate effectively with Product, Architecture, InfoSec, and DevOps to deliver well-aligned solutions. • Contribute to a culture of learning, curiosity, and continuous improvement within the engineering team.

• Develop and support core gameplay features. • Perform code reviews and maintain technical documentation. • Participate in discussions related to technical solutions and implementation strategies. • Contribute to the design and evolution of project architecture and infrastructure. • Assist in improving development workflows and overall technical quality. • Work closely with Programming, Production, Design, QA, Art, and Animation teams to establish efficient cross-disciplinary pipelines.

• Design, implement, and maintain scalable backend services using Node.js (Express) and TypeScript. • Own technical decisions, service boundaries, API design, and reliability patterns for backend components. • Design, deploy, and operate backend services on AWS, leveraging managed services for scalability, reliability, and security. • Design schemas, write and optimize SQL, and improve PostgreSQL performance (indexes, query plans, migrations). • Build and operate real-time features using WebSockets (socket.io), ensuring stability under load. • Improve throughput and latency, and proactively address bottlenecks across services, infrastructure, and the database. • Write and maintain unit and integration tests, and raise overall engineering quality. • Troubleshoot complex production issues across the stack and AWS infrastructure, and implement long-term fixes. • Work closely with product owners and engineering teams to deliver high-impact features with predictable execution. • Contribute to better tooling, standards, and engineering practices across the backend team.