About LBC Mortgage LBC Mortgage is a fast-growing mortgage and lending company focused on delivering tailored financing solutions to clients across the U.S. We are building a strong, performance-driven team that values innovation, speed, accountability, and measurable results. We are seeking a strategic and hands-on Chief Marketing Officer (CMO) to lead the company’s marketing vision, drive scalable growth, and strengthen our brand positioning in the mortgage and lending market. Position Summary The Chief Marketing Officer will be responsible for developing and executing LBC Mortgage’s full marketing strategy, including lead generation, brand growth, digital performance marketing, content strategy, and marketing operations. This role requires a strong balance of high-level strategic thinking and execution ability, with a focus on measurable ROI and business impact. The CMO will work closely with the CEO, Sales leadership, and Operations teams to ensure marketing directly supports revenue targets and business expansion goals. Key Responsibilities Marketing Strategy & Leadership - Build and execute a comprehensive marketing strategy aligned with company growth goals - Establish LBC Mortgage’s brand identity and strengthen market positioning - Lead marketing planning, budgeting, forecasting, and KPI tracking - Create a culture of performance, accountability, and innovation within the marketing team Lead Generation & Growth Marketing - Own performance marketing channels (Google Ads, Meta, SEO, email, affiliates, retargeting, etc.) - Build scalable inbound lead generation systems for mortgage products - Optimize marketing funnel performance (traffic → leads → appointments → funded loans) - Improve conversion rates across all stages of the customer journey Digital Marketing & Website Optimization - Oversee website strategy, UX improvements, and landing page conversion optimization - Ensure marketing assets align with compliance and mortgage advertising standards - Collaborate with developers and content teams to improve user experience and lead capture Content & Brand Development - Lead content strategy for educational mortgage content (blogs, videos, guides, social media) - Ensure all content meets EEAT and YMYL standards - Develop messaging that communicates trust, authority, and customer value - Manage PR, partnerships, brand reputation, and public communication strategy CRM, Automation & Analytics - Implement marketing automation and lead nurturing strategies - Ensure CRM systems track lead sources, pipeline performance, and ROI - Develop reporting dashboards to support executive decision-making - Drive data-based marketing improvements and A/B testing initiatives Team & Vendor Management - Build, manage, and mentor internal marketing teams and contractors - Manage external agencies and vendors (SEO, PPC, creative, web development) - Set clear performance expectations and ensure deadlines are met Requirements - 7+ years of experience in marketing leadership roles (CMO, Head of Marketing, VP Marketing) - Proven success driving revenue growth through digital marketing and lead generation - Strong understanding of mortgage, lending, financial services, or regulated industries (preferred) - Expertise in performance marketing, SEO, funnel optimization, and conversion strategy - Strong analytical mindset with experience tracking CAC, ROAS, CPL, LTV, and funnel metrics - Experience managing teams, agencies, and multi-channel marketing budgets - Excellent communication and leadership skills - Ability to work independently, prioritize fast, and deliver measurable results Preferred Qualifications - Experience in mortgage lead generation or real estate lending marketing - Knowledge of compliance requirements for financial advertising - Strong understanding of CRM platforms and automation tools (HubSpot, Salesforce, Zoho, etc.) - Experience building brand trust in highly competitive markets What We Offer - Competitive salary + performance-based bonuses - Opportunity to build and lead the marketing department at a growing mortgage company - High-impact executive-level role with direct influence on company strategy - Remote flexibility - Fast-paced environment with room for creativity and ownership

A Day in the Life Your day is anchored in active work with your marketing and communications team. You may start by reviewing campaign performance or checking progress on current initiatives, then move quickly into team conversations to align on messaging, timelines, and next steps. You are regularly reviewing content, providing direction, and helping the team make decisions that keep projects moving efficiently. Much of your time is spent ensuring execution stays aligned with strategy. You are involved in campaign planning, reviewing drafts of communications, and working through how different efforts connect across email, social media, events, and member outreach. You help your team balance competing priorities, especially during high-demand periods. You work closely with the Membership and Volunteer Engagement team to ensure marketing efforts consistently support recruitment, retention, and overall engagement. This includes developing a strong understanding of the member journey and value proposition, and ensuring messaging speaks to members in a way that is relevant to where they are in that journey. During event-heavy seasons, your focus shifts towards driving attendance, refining promotional strategies, and ensuring strong visibility across channels. Outside of those periods, you maintain steady attention on membership engagement, ensuring campaigns, content, and outreach continue to support long-term growth and connection. You also maintain regular communication with the CEO and executive leadership team, ensuring alignment on priorities, messaging, and organizational direction. This may include sharing performance insights, providing recommendations, or adjusting strategies based on evolving goals and external factors. You serve as a key voice in how the organization positions itself and communicates with its global audience. Throughout the day, you are making decisions that connect, brand, and organizational outcomes. You review insights, guide prioritization, and help the organization focus on efforts that will have the greatest impact. You are continuously adjusting based on what the data shows, what the organization needs, and where the greatest opportunities exist. You Would Thrive in This Position If: - You have earned a Bachelor’s or advanced degree in marketing, communications, business, or related field. - You bring twelve to fifteen years of progressive leadership experience in marketing communications and membership growth (preferably in an association, nonprofit, or global organization). - You have demonstrated success leading direct response marketing programs across digital, email, social, print, paid media, and integrated campaigns with proven ROI. - You bring exceptional storytelling, PR, and executive communication skills with experience navigating complex or sensitive issues. - You have strong capability in digital strategy, analytics, CRM/AMS systems, and data-driven marketing methodologies. - You lead with a collaborative leadership style with a deep understanding of membership models, value communication, and community engagement. - You have proven experience building, refining, and mentoring high-performing teams. Who We Are Sigma Theta Tau International Honor Society of Nursing (also known as Sigma Nursing or Sigma) is a global nursing organization with more than 100 years of impact, but what really sets us apart is how we support people—both the nurses we serve and the team members who make our work possible. We’re a community-oriented group of approximately 60 employees based in Indianapolis, Indiana, working in a remote-friendly environment. At Sigma, you’ll find a culture that values accountability, growth, and purpose. We offer strong health and retirement benefits, support professional development, and encourage open communication and collaboration across teams. If you’re looking for a place where your work matters and your growth is supported, you’ll feel right at home here. We recognize that diversity and inclusion are essential to our success and are committed to creating a workplace that reflects the global nursing community we serve. We’re proud to be an Equal Opportunity Employer. Ready to Join Us? Apply today and help drive Sigma’s mission forward—building a stronger, more connected global nursing community.

• The Executive Partner (EP) role is to serve as a trusted advisor to our senior-most marketing executive clients and deliver exceptional value by orchestrating the full capability of Gartner to help each member-client define and exceed their specific enterprise goals. • The EP manages up to 22 senior executive member relationships, and participates in account planning with Senior LCMs and Senior Account Executives. • The EP actively participates in all phases of the member lifecycle: pre-sale, on-boarding, relationship management, delivery, review and renewal. • The EP leads CMO/SVP, Marketing breakout sessions during annual Marketing Forums. • The EP is responsible for member retention and for contributing to growth through support of sales in prospect cultivation, account planning/development and value demonstration activities delivered through proof-of-concept (POC) engagements. • The EP hosts and/or participates in periodic virtual member activities, including workshops, roundtables and webinars (in collaboration with Gartner Research). • The EP supports research activities, such as facilitating member participation in research studies or case panels. • Define and deliver innovative solutions by assessing member needs and developing a customized value plan in accordance with overall Gartner Sales strategy.

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