Job Title: Content Writer / Copywriter Position Type: Full-Time, Remote Working Hours: U.S. client business hours (with flexibility for deadlines and content calendars) About the Role: Our client is seeking a Content Writer / Copywriter to create compelling, high-quality content that informs, engages, and converts. This role involves producing blog posts, landing pages, ad copy, sales collateral, and thought leadership content. The Writer ensures all outputs are on-brand, SEO-friendly, and aligned with marketing and sales objectives. Responsibilities: - Content Creation: - Write long-form and short-form content including blogs, case studies, whitepapers, newsletters, and web pages. - Produce copy for ads, email campaigns, and sales collateral. - Ensure all content aligns with brand voice, style, and tone. - SEO & Optimization: - Research keywords and incorporate SEO best practices into writing. - Collaborate with SEO specialists to optimize for search intent and ranking. - Update existing content to maintain freshness and relevance. - Research & Subject Expertise: - Conduct in-depth research on industry topics, competitors, and trends. - Interview subject matter experts (SMEs) for thought leadership content. - Translate complex topics into clear, engaging copy. - Editing & Quality Assurance: - Proofread for grammar, clarity, and consistency. - Ensure deliverables are accurate, plagiarism-free, and error-free. - Maintain content calendars and deliver work on time. - Collaboration: - Work with designers, marketers, and sales teams to align copy with visuals and campaigns. - Incorporate stakeholder feedback into revisions while maintaining brand integrity. - Performance Tracking: - Monitor content performance using Google Analytics, HubSpot, or similar tools. - Provide recommendations to improve engagement, conversions, and SEO rankings. What Makes You a Perfect Fit: - Strong storyteller with a flair for persuasive and engaging writing. - Skilled at tailoring tone and style for different audiences and formats. - Organized multitasker who can manage multiple assignments and deadlines. - Curious researcher who thrives on learning new industries and topics. Required Experience & Skills (Minimum): - 2+ years professional writing or copywriting experience. - Portfolio of content across multiple formats (blogs, web copy, ads, collateral). - Proficiency with Microsoft Office/Google Workspace. - Strong research and editing skills. Ideal Experience & Skills: - Background writing for B2B SaaS, marketing agencies, or professional services. - Familiarity with SEO tools (SEMrush, Ahrefs, Clearscope). - Experience writing conversion-focused copy (ads, landing pages, email sequences). - Knowledge of content management systems (WordPress, HubSpot). What Does a Typical Day Look Like? A Content Writer / Copywriter’s day revolves around producing high-quality, conversion-focused content. You will: - Research industry trends and gather insights for upcoming topics. - Draft blog posts and long-form content for marketing campaigns. - Write ad copy, landing page text, or sales collateral to support lead generation and deals. - Collaborate with designers and marketers to align copy with visuals and campaign strategy. - Edit and proof content for accuracy and brand consistency. - Track content performance and optimize older pieces for better SEO and conversions. In essence: you ensure content is persuasive, optimized, and impactful, fueling marketing and sales results. Key Metrics for Success (KPIs): - Consistent content delivery aligned with deadlines. - Growth in organic traffic and engagement from written content. - Conversion performance of landing pages and ad copy. - SEO rankings and visibility for target keywords. - Positive stakeholder feedback on clarity and effectiveness of content. Interview Process: - Initial Phone Screen - Video Interview with Pavago Recruiter - Portfolio Review + Practical Task (e.g., draft a blog intro and ad copy for a sample product) - Client Interview with Marketing Leadership - Offer & Background Verification

• Du entwickelst und schreibst YouTube-Skripte (Longform), die Aufmerksamkeit binden, Neugier erzeugen und Vertrauen aufbauen • Du denkst dich tief in Zielgruppe, Angebot und Markt unserer Kunden ein • Du recherchierst Themen, Thesen und Hooks, die im echten Markt funktionieren • Du nutzt KI-Tools als Unterstützung, um schneller zu recherchieren, zu strukturieren und bessere Texte zu schreiben - die Idee kommt von dir • Du überarbeitest und optimierst Skripte auf Basis von Feedback, Performance-Daten und Learnings • Du arbeitest eng mit Strategie und Editing zusammen, um Inhalte ganzheitlich zu verbessern

About Us SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people's lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 4,100 associates, the company's products are sold at key retailers, online and offline, and through distributors around the world. Copywriter - LATAM Mexico City, Mx (CDMX) About Us SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people's lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market, and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 3,600+ associates, the company's products are sold at key retailers, online and offline, and through distributors around the world. Position Overview As a Copywriter, you'll be joining our consumer-centric, product-led creative powerhouse. We are consumer-centric in the way we dig for insights and iterate to discover the best way to bring a story to life. We are product-led in the way we tell stories. Our products are the heroes. We celebrate their innovation and functionality, ensuring that they are always at the heart of our storytelling efforts. As the Copywriter, you'll work closely with creative, product, and marketing teams to develop clear, compelling, and effective content that drives consumer engagement and elevates the brand. From product naming to writing scripts for videos and crafting copy for ads, you'll bring creative ideas to life through words, helping to position SharkNinja products as market leaders in innovation. Key Responsibilities - Hands-On Product Experience: Get hands-on experience with the products you are tasked with bringing to life. Understand the key features and benefits to craft authentic and consumer-centric copy. - Copy Creation: Craft engaging copy for digital ads, social media, retailer content, email marketing, and other touchpoints, ensuring brand voice consistency across all platforms. - Script Writing: Write scripts for social, retailer, and OTT videos, translating complex product features into relatable, consumer-friendly stories. - Cross-Functional Collaboration: Collaborate closely with Art Directors, designers, and project managers from project inception to completion. Work with engineering, product development, and brand marketing teams to ensure copy accurately reflects product specifications and benefits. - Consumer Insights: Study consumer insights data to uncover key insights that spark big creative ideas, ensuring messaging resonates with target audiences. - Brand Voice Stewardship: Establish and maintain the voice and tone for new product categories, ensuring all communication reflects the brand's values and positioning. - Creative Problem-Solving: Bring strategic thinking and creative problem-solving to every project, delivering compelling copy under tight deadlines. Attributes & Skills - Positive Attitude: A positive, nothing-is-impossible mindset that thrives in a dynamic and fast-paced environment. - Entrepreneurial Spirit: Ability to take ownership of projects and drive them to completion in a highly iterative and growth-focused environment. - Experience: 3+ years of experience working as a copywriter, preferably in a high-growth, innovative consumer products or tech-focused environment. - Educational Background: Bachelor's degree in English, communications, linguistics, or a related field (Master's degree is a plus). - Tech-Savvy: Comfortable writing about technical products, with the ability to make complex matters easy to understand for non-technical audiences. - Attention to Detail: Strong attention to detail with the ability to multitask and manage multiple projects and deliverables under pressure. - Communication Skills: Excellent verbal and written communication skills, with the ability to present and justify copy choices in a clear and compelling manner. - Product Knowledge: Desire to become fully versed in Shark Beauty products and communicate their features with comprehensive understanding and clarity. - Time Management: Proven experience working under pressure to deliver high-quality output within tight deadlines. Our Culture At SharkNinja, we don't just raise the bar-we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you'll be right at home. What We Offer We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what's possible. When you join, you're not just part of a company-you're part of an outrageously extraordinary community. Together, we won't just launch products-we'll disrupt entire markets. At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja's innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA. Learn more about us: Life At SharkNinja Outrageously Extraordinary SharkNinja's Candidate Privacy Notice can be found here: https://www.sharkninja.com/candidate-privacy-notice/ For candidates based in China, please visit: https://sharkninja.com/candidate-privacy-notice/china/ For candidates based in Vietnam, please visit: https://www.sharkninja.com/candidate-privacy-notice/vietnam/ Our Culture At SharkNinja, we don't just raise the bar-we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you'll be right at home. What We Offer We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what's possible. When you join, you're not just part of a company-you're part of an outrageously extraordinary community. Together, we won't just launch products-we'll disrupt entire markets. At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja's innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA. Learn more about us: Life At SharkNinja Outrageously Extraordinary SharkNinja Candidate Privacy Notice - For candidates based in all regions, please refer to this Candidate Privacy Notice. - For candidates based in China, please refer to this Candidate Privacy Notice. - For candidates based in Vietnam, please refer to this Candidate Privacy Notice. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at accommodations@sharkninja.com

We have the science, the systems, and the data. Now, we need the "spark." We’re looking for a Lead Creative Copywriter to move ZOE from clear to compelling. You’ll lead our biggest campaign ideas and ensure our "red thread" of storytelling runs from a TV spot down to a performance ad. 🚀 The Big Picture We aren’t just building an app; we’re building the world's best nutrition science company. As our Lead Creative Copywriter, you’ll be the engine behind our creative cut-through. Your work will ensure that when ZOE speaks, the world doesn't just understand, they act. - Launch Tier 1 Platforms. Within 6 months, you will have defined and launched the creative platforms for our major seasonal campaigns, moving us beyond "BAU" into category-defining brand work. - Global Consistency. You will bridge the gap between our UK and US markets, ensuring our voice is culturally resonant in both while maintaining a singular, distinctive brand soul. - Creative Strategy Ownership. You will define ZOE’s creative and messaging direction, setting the narrative, identifying the right strategic territories and guiding how our story is told across channels. 👥 The Squad You’ll join the Creative Studio, reporting directly to the Head of Creative. You’ll sit at the heart of the business, partnering closely with Brand, Performance Marketing, Lifecycle, Content and PR, as well as Product, Science and Design to shape and deliver work across every touchpoint. You’ll join a team that is already strong on systems and governance. We’re a mix of science-first thinkers and design nerds. We operate with radical candour, move at startup speed, and share a common obsession: evidence-based impact. We win as a team, and we learn fast. 🧠 Your DNA - 10+ years of experience (Agency + In-house). You don't just write copy; you build "worlds" and campaign platforms. - You can take a complex gut-health study and turn it into a "holy s***" moment for a consumer without losing the integrity of the data. - You can sit with the SLT, challenge a brief with commercial logic, and define the "What and Why" of our creative direction. - You view AI as a tool for leverage. You use it to automate the "volume" so you can spend your human energy on the breakthrough ideas. - You have a proven track record of writing for both UK and US audiences, navigating the nuances of both markets with ease. - You are an autonomous domain owner. You aren't waiting for permission; you are identifying opportunities and driving measurable org-wide impact. - You are bored by "safe" health and wellness tropes. You are here to break the category. 🎯 Your Mission - The "Status Quo" problem. You'll take ownership of our creative "red thread," ensuring we move from being "accurate" to being "persuasive and disruptive." - Develop the creative strategy for our major business pillars, setting the "technology bar" for how we use copy to drive 10x impact. - Move ZOE beyond owned channels into high-stakes PR, brand moments, and scripts that define our category. - Provide high-level creative direction to our internal writers and freelancers, coaching them to think more conceptually and take bigger risks. - You’ll be writing the big stuff (scripts, manifestos, key launches) as well as writing and directing the small stuff. ✨ Our Hiring Journey We value your time as much as our own. We’ve designed a streamlined, 4-step process to get us from "Hello" to "Welcome to the team" as quickly as possible. Step 1: 👋 Intro chat with Talent Team - A high-energy intro to see if our missions align. We’ll chat about your journey, what makes ZOE tick, and make sure the basics (role, impact, and expectations) are a match. Step 2: 🧠 Hiring Manager Interview - A tactical conversation focused on your craft. We skip the generic scripts and dive straight into how you solve problems, your past wins, and the specific challenges this role is here to tackle. Step 3: 🔄 The Remote Loop - This is where we get into the details. Depending on the role and level, this stage consists of 2 to 4 focused interviews designed to assess different areas (e.g., technical skills, cross-team collaboration, or strategic thinking). Step 4: 🎉 The Finish Line (Offer & Onboarding) - If there’s a match, we don’t hang around. We’ll extend an offer, talk through equity and benefits, and get you ready for your ZOE onboarding journey. Let’s change the world’s health together. 🚀 Ready to thrive? We want to hear from you The experience, skills, and attributes we’ve outlined are what we believe will help someone truly thrive in this role. However, we understand that talent comes in many forms. If you are genuinely excited about ZOE's mission and this opportunity, please don't hesitate to apply—even if you don't meet every single requirement listed. We fundamentally value potential and commitment above all else. We are dedicated to fostering growth and providing opportunities for you to learn and develop alongside us.