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Head of User Acquisition

Growth MarketingGrowth MarketingFull TimeRemoteLeadTeam 11-50Since 2018H1B No SponsorCompany SiteLinkedIn

Location

Europe

Posted

64 days ago

Salary

0

Seniority

Lead

Bachelor Degree5 yrs expEnglishSQLTableau

Job Description

Head of User Acquisition

Ruby Labs

• Own acquisition strategy, budget allocation, and scaling execution across Meta (Facebook/Instagram) and Snapchat. • Lead internal UA specialists and external agencies. Set direction, enforce accountability, and drive execution quality. • Build and run a high-velocity creative testing pipeline. Define winner criteria, kill weak concepts fast, and scale winners immediately across variations and localizations. • Define and maintain the full creative testing system: structure, naming conventions, decision rules, and learnings loop. • Own CPA, CVR, ARPU, and LTV tracking. Deliver structured performance reporting daily and weekly. Maintain full channel transparency for leadership. • Enforce compliance frameworks across all creatives and funnels. Audit rejections, extract patterns, and define rules for future scaling. • Build automated flows to monitor competitor ads, offers, and creative patterns. Feed insights directly into growth and creative decisions. • Establish and enforce UA business operations including reporting loops, spend monitoring, and cross-team coordination. Implement automation tools to scale efficiently.

Job Requirements

  • 5+ years of experience leading user acquisition with a proven track record scaling paid campaigns profitably on Meta and Snapchat.
  • Experience managing internal teams and external agencies simultaneously.
  • Strong background in creative testing pipelines and data-driven optimization.
  • Advanced skills in A/B testing, marketing analytics, and ad automation tools.
  • Experience in sweepstakes, online gaming, or subscription-based consumer products is a strong plus.
  • Proven ability to establish and manage business processes with strict operational discipline.
  • Exceptional attention to detail, operational rigor, and an accountability-first mindset.
  • Fluent in English.

Benefits

  • Remote Work Environment: Embrace the freedom to work from anywhere, anytime, promoting a healthy work-life balance.
  • Unlimited PTO: Enjoy unlimited paid time off to recharge and prioritize your well-being, without counting days.
  • Paid National Holidays: Celebrate and relax on national holidays with paid time off to unwind and recharge.
  • Company-provided MacBook: Experience seamless productivity with top-notch Apple MacBooks provided to all employees who need them.
  • Flexible Independent Contractor Agreement: Unlock the benefits of flexibility, autonomy, and entrepreneurial opportunities. Benefit from tax advantages, networking opportunities, reduced employment obligations, and the freedom to work from anywhere.

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