• Support the team in implementing initiatives in our channels (Facebook, Instagram, TikTok, and Youtube) to optimize the performance of our campaigns, increase incremental revenue, and strengthen our brand awareness. • Analyse performance metrics to identify opportunities for optimization as well as interesting insights and trends. • Assist the team with our creatives management process to ensure we deliver the best ads by providing creative input and collaborating with designers and external partners. • Co-manage ad accounts for some of our markets, which entails regular performance analysis and campaign implementation and optimisations. • Follow the test and learn approach with the team to further advance the set up of our campaigns and improve efficiency. • Provide administrative support to the paid social team as needed, including documentation, and file management. • Participate in team meetings, brainstorming sessions, and training opportunities to expand knowledge and skills in performance marketing.

• Manage PPC accounts on Google Ads, Yahoo, Bing, etc. • Monitor bids, budget caps, quality scores, and other metrics. • Update keyword lists and manage campaign strategies. • Focus on conversion metrics to optimize client ROI. • Suggest creative copy and manage display network placements. • Develop and execute new campaign strategies. • Produce and understand client reports, keeping up with PPC industry trends. • Collaborate with the team to achieve client goals. • Communicate regularly with end clients by phone, video conference calls, and in writing.

• Joining the Performance department as our Performance Manager, you'll be responsible for driving project excellence in Performance Programs by implementing growth strategies, solving complex problems, and fostering team development. • You'll oversee the success of some of our highest priority brands and partnerships, ensuring that Thrive remains an industry leader in performance marketing. • You'll be a key contributor to product innovation and project growth initiatives, working amongst a collaborative team to continuously improve our product and service.

• Own end-to-end planning, execution, and optimization of demand gen campaigns across email, webinars, paid media, ABM, and digital channels. • Build and manage the campaign calendar in collaboration with the Director of Marketing and broader marketing team. • Develop audience segmentation strategies and targeted campaign tactics aligned with ICP and buyer journey stages. • Design and execute lead nurture programs that move prospects through the funnel from MQL to opportunity. • Drive toward the Marketing team’s target of sourced new revenue. • Analyze campaign performance data to identify what’s working and double down; quickly deprioritize what’s not. • Build and maintain conversion assets across the funnel: landing pages, forms, and email sequences. • Continuously optimize each asset to improve conversion rates at every stage, from first website visit to Sales handoff. • Build and own Blackthorn’s ABM strategy and execution, targeting high-value accounts with personalized, multi-channel campaigns. • Partner with Sales to identify and prioritize target account lists based on ICP fit, intent signals, and pipeline potential.