• Own end-to-end planning, execution, and optimization of demand gen campaigns across email, webinars, paid media, ABM, and digital channels. • Build and manage the campaign calendar in collaboration with the Director of Marketing and broader marketing team. • Develop audience segmentation strategies and targeted campaign tactics aligned with ICP and buyer journey stages. • Design and execute lead nurture programs that move prospects through the funnel from MQL to opportunity. • Drive toward the Marketing team’s target of sourced new revenue. • Analyze campaign performance data to identify what’s working and double down; quickly deprioritize what’s not. • Build and maintain conversion assets across the funnel: landing pages, forms, and email sequences. • Continuously optimize each asset to improve conversion rates at every stage, from first website visit to Sales handoff. • Build and own Blackthorn’s ABM strategy and execution, targeting high-value accounts with personalized, multi-channel campaigns. • Partner with Sales to identify and prioritize target account lists based on ICP fit, intent signals, and pipeline potential.

Performance Manager Job Details Role: Performance Manager (sr. manager) Department: Performance Job Location: Remote (El Salvador) Role Type: Full-Time, Permanent Hours: Monday - Friday 9AM-5PM (in your timezone, flexible hours) Total Compensation: $29,000 - $37,000 USD + Profit Sharing (after 1 year of employment) + Benefits New Hire Starting Pay: $29,000 - $33,000 USD + Benefits Role Availability: This posting is for an existing vacancy at Thrive Digital As a company that values inclusion and diversity, Thrive seeks individuals of all backgrounds and experiences to apply for this position. We encourage anybody who is interested in this position to please apply! About Thrive Thrive is a leading full-funnel digital marketing agency supporting growth for some of North America’s most ambitious companies. We evolve our services through disciplined learning, continuous improvement, and close partnership with our clients - regularly assessing what works, what doesn’t, and where to raise the bar. Our mission is to help companies grow sustainably. To do that, we’ve built deep expertise across performance marketing, brand marketing, digital design, and data and measurement, managing more than $5 billion USD in advertising spend over the past decade. Our work spans startups, scale-ups, and enterprise organizations, including Alo, Zoom, Slack, Uber, Asana, Masterclass, Snapchat, Change.org, and lululemon. Our culture values curiosity, accountability, and thoughtful problem-solving. We challenge our teams to grow and take ownership of their work while respecting boundaries and long-term sustainability. Thrive is a place where experimentation is encouraged, learning is continuous, and people are supported to do high-quality work they’re proud of - together. The Role Joining the Performance department (performance marketing) as our Performance Manager, you'll be responsible for driving project excellence in Performance Programs by implementing growth strategies, solving complex problems, and fostering team development to ensure that Thrive remains an industry leader in performance marketing. You'll oversee the success of some of our highest priority brands and partnerships, ranging from household names through to brands that are in early growth stages. You'll also be a key contributor to product innovation and project growth initiatives, working amongst a collaborative team to continuously improve our product and service. Your focus will of responsibilities will be: - Domain: Recognized as a leader in performance marketing at Thrive, you solve client challenges with innovative solutions, advocate for team member career growth, and contribute to agency-wide thought leadership in your area of expertise. - Example: You'll lead teams in the research, media planning and strategic roadmaps across some of our largest brands. You are responsible for mobilizing internal teams and working alongside them from inception through to hands-on, ongoing execution execution and optimization, while reporting to stakeholders on key performance indicators. - Client: Improve and redefine client success standards at Thrive by championing exceptional client service. Solve client and project issues with performance marketing solutions and provide advice on workflow and resource management. - Example: You lead strategic conversations with some of our largest clients 1:1, proactively engaging in and consistently monitoring client sentiment to ensure we’re addressing any challenges and opportunities. You provide constructive feedback to team members and work in partnership with the senior operational team to address any resourcing, performance or economic shifts. - People: Enhance the Performance department’s expertise by mentoring and managing team members, and contributing to their development through upskilling, training content, workshops, and other company resources. - Example: You either manage team members directly or work closely with them in a mentor and advocate capacity. Operating at a senior-manager level, you develop other leaders & address any role performance challenges proactively and appropriately. You set team members up for success to continuously elevate their roles on projects, are expert at giving feedback and approach difficult conversations with confidence and care. - Company: Make significant contributions to people and projects within the Performance department by solving complex problems, coordinating support, and aligning with stakeholders. Use performance marketing expertise to enhance organizational initiatives and support company goals. - Example: You lead company-level conversations and initiatives that keep us on the leading edge of performance marketing. You get buy-in, work through change management, and successfully collaborate with cross-functional support as needed. We’re committed to delivering an exceptional onboarding experience that will create a strong foundation for your launch in this role: - In your first 30 days you’ll familiarize yourself with Thrive’s tools and processes and begin onboarding to projects and teams across your department, identifying performance opportunities and building relationships. - In your first 60 days you’ll be playing an active role across projects, collaborating with teams on day-to-day and longer-term account initiatives. You’ll begin developing processes and strategies to improve team and project success and sharing key insights with others. - In your first 90 days you’ll be stepping into account leadership opportunities, providing support across project planning, strategy, client partnerships and team skills development. You’ll begin collaborating with senior stakeholders across the company, leveraging your experience to provide valuable feedback and move initiatives forward. Qualifications - You've planned and executed multi-channel, full-funnel performance marketing campaigns with media spends exceeding $500k USD per month, delivering consistently positive ROI across multiple platforms (e.g., Meta, Search, YouTube, Programmatic, TikTok). - You’ve mobilized and led teams of 5-10, providing direct management, training, and strategic guidance to develop junior team members into management roles. - You’ve built and customized dashboards using tools like Google Sheets, Excel, Looker or Tableau to streamline reporting, analyze performance data, and focus on key business objectives and KPIs. - You’ve developed or improved internal initiatives or processes that have been adopted company-wide, elevating performance standards across the organization. - You’ve driven performance media strategy across diverse business verticals, having successfully led pacing, forecasting, and reporting with business objectives, and effectively communicated these strategies to senior stakeholders, including C-Suite executives. - You’ve successfully managed client relationships with multiple stakeholders, delivering strategic recommendations, resolving complex situations, and gaining buy-in through clear and effective communication across meetings and digital channels. --- Equal Opportunity Employer Thrive is an equal opportunity employer committed to building a diverse, inclusive, and respectful workplace. We have zero tolerance for bullying, discrimination, or harassment of any kind, and we strive to create an environment where everyone feels safe, supported, and valued. This commitment applies to all aspects of employment, including recruitment, hiring, performance management, training, compensation, and advancement. Accommodations are available upon request for candidates participating in any stage of the selection process. Competitive Total Compensation Package At Thrive, we offer a competitive total compensation package that reflects role scope, experience, and impact. This includes a comprehensive benefits program with remote-first, flexible work, paid vacation and wellbeing time, career development support, internal career coaches, and robust health, dental, and paramedical coverage, and so much more! The Use of Artificial Intelligence Every application, interview, and candidate interaction at Thrive is reviewed and managed by a human. Where AI tools are used to support parts of the hiring process, candidates are informed and asked to provide consent. Hiring Eligibility by Location While Thrive operates as a remote-first organization and hires globally, work authorization requirements vary by role and location. Candidates must be legally authorized to work in the country where the role is based. For roles based in Canada, candidates must already be eligible to work in Canada. Thrive does not provide visa sponsorship. Beware of Hiring Scams Thrive Digital will never offer employment or request personal information outside of our official application process. While we do reach out to people on social channels, most commonly LinkedIn, with information about our active job posts, we always include a detailed recruitment package and a link to our careers page to apply. We do not reach out to candidates via text, WhatsApp or telegram or request any personal information. All recruiting communications will come from an @thrivedigital.com email address or our applicant tracking system (Greenhouse). Thrive is a remote-first company with team members working across multiple regions. We recognize and respect the Indigenous histories of the lands where our team lives and works.

About Us: Founded in 2018, headquartered in Johannesburg, and backed by leading investors including Pantera Capital, Coinbase Ventures and Fidelity’s F-Prime Capital, VALR is a global crypto exchange offering a comprehensive suite of products—including Spot Trading, Spot Margin, Perpetual Futures, Staking, Lending, Borrowing, OTC services, VALR Invest, Crypto Bundles, and VALR Pay. Licensed by South Africa’s FSCA, with regulatory approval in Europe, VALR serves over 1.7 million registered users and 2,000 corporate and institutional clients worldwide. The exchange is dedicated to advancing a just financial future that upholds human dignity and the unity of mankind. For more information, visit valr.com. Our Vision: To establish VALR as a global institution that advances the economic life of human civilisation through a borderless, inclusive, and empowering financial ecosystem. Our Mission: To contribute towards a global financial system that upholds justice, fosters human dignity, and reflects the oneness of humanity, by serving the financial needs of individuals, communities, and institutions through innovative financial technologies. We’re dedicated to: - Serving all Humanity: Inspired by the adage "it is expensive to be poor," we’re committed to creating a financial ecosystem accessible to all, challenging the status quo and reducing the frictions of outdated systems. - Promoting for Unity: Our platform reflects our belief in a socio-financial evolution. We envision a future where the global community is not defined by national boundaries but united by a shared vision of justice and prosperity. - 5+ years of experience in digital marketing, with a minimum of 3-4 years in a performance marketing role within the crypto, fintech, or high-growth tech sector. - Proven experience running full-funnel digital advertising campaigns with clear ROI outcomes. - Deep understanding of online user acquisition strategies across search, display, mobile, affiliate, and programmatic advertising. - Hands-on experience with platforms including Google Ads, Meta Ads, Twitter Ads, YouTube, Reddit, TikTok, and other emerging crypto-relevant channels. - Proficient in digital marketing analytics tools including Google Analytics, GA4, Amplitude, Adjust, or similar. - Strong understanding of attribution models, funnel tracking, and marketing automation tools, including AI-enhanced. - Experience managing and allocating significant paid media budgets across multiple channels and regions. - Strong grasp of crypto market trends and user behavior, with the ability to focus and localise digital strategies where needed. - Familiarity with advertising compliance and platform restrictions related to marketing crypto and financial products. In addition, the following functional competencies are required: - Campaign Strategy & Execution: Ability to conceptualise, implement, and iterate data-driven digital campaigns with tangible user acquisition and growth outcomes. - Media Buying & Budget Allocation: Skilled in managing digital media spend with an ROI-focused approach, adapting budgets dynamically across channels based on performance. - Data Interpretation & Funnel Analysis: Expertise in interpreting marketing performance metrics, identifying drop-off points, and optimising for conversions. - Stakeholder Collaboration: Strong cross-functional collaboration with design, content, product, growth, and compliance to ensure campaign readiness, alignment, and regulatory adherence. - Performance Reporting & Optimisation: Proficient in developing dashboards and actionable reports that surface key performance trends and guide strategic decisions. - Creative Briefing & A/B Testing: Capable of guiding creative development for ad assets and running structured testing cycles to improve CTR, conversion, and CAC. - Ability and relevant experience to build AI-enhanced (agentic) workflows, write queries for data retrieval (e.g. Metabase), create internal dashboards, and work together with the product team to ideate and develop user-facing dashboards. - Develop and execute full-funnel paid media strategies to grow VALR’s retail and institutional user base. - Launch and optimise digital advertising campaigns across Google, Meta, Twitter, YouTube, Reddit, and other high-potential platforms. - Manage campaign budget allocations, bidding strategies, and targeting frameworks to maximise return on ad spend (ROAS). - Collaborate with the design team and wider marketing team to produce compelling, high-converting creatives for ads across platforms and formats. - Build and maintain accurate reporting dashboards for campaign performance, including CTR, CPA, CAC, ROAS, and retention metrics. - Conduct in-depth funnel analysis and attribution modelling to understand user behaviour across the marketing journey. - Collaborate with product and growth teams to support launches, incentive campaigns, and feature adoption through paid media. - Continuously test, iterate, and scale campaigns using structured experimentation frameworks (A/B testing, multivariate testing, AI-enhanced). - Stay current with ad platform policies and ensure crypto advertising compliance across regions. - Engage with third-party agencies or tools (where needed) to expand channel reach or manage high-scale campaigns efficiently. - Monitor competitor digital strategies and market trends to identify new opportunities and inform media planning. - Support the broader marketing function with data insights, learnings, optimisation of AI-enhanced workflows, dashboards, and performance feedback to refine positioning, messaging, and methodologies. - Innovative Work Environment - Engage with the latest blockchain technologies and tools in a rapidly evolving industry. - Work from anywhere with secure, stable internet connectivity, allowing you to create your ideal workspace. - Career Development - Benefit from an annual professional development allowance alongside scheduled company training sessions to keep you at the forefront of the crypto industry. - Competitive Compensation - Competitive salaries that align with industry standards. - When you contribute to our success, you’ll be rewarded with discretionary bonuses, recognising your impact on VALR’s growth. - Receive preferential Tier 5 trading fees on VALR, with no monthly trading volume required. - Diversity and Inclusion - A commitment to fostering a diverse workforce with initiatives that promote equity and belonging. - Wellness - Employees are encouraged to strive for coherent and wholesome lives, fulfilling their work, personal, social, physical and spiritual goals to the best of their abilities. - Compliance with statutory leave required by individual countries, in addition to flexible leave options. - Enjoy lunch on us when working from our Johannesburg Head Office, one of the ways we support wellbeing and connection in the workplace. - Impact and Contribution - At VALR, we believe in a financial system that recognises the oneness of humanity. Our mission is to break down financial barriers and promote universal values of courage, ethical integrity, and the intrinsic worth of every individual. - Engage in initiatives that promote education and awareness about cryptocurrencies, ensuring that everyone has the tools and knowledge to participate in the evolving financial landscape. - Dynamic Team Culture - Open communication and teamwork across departments, fostering innovation and creativity. - Enjoy social gatherings outside of work to strengthen team bonds and boost morale. - Global Exposure - Work with colleagues from around the world. - Exposure to diverse perspectives and practices in the crypto space. - Recognition and Rewards - Regular acknowledgement of employee accomplishments, fostering a culture of appreciation and motivation. - Join us for retreats that blend professional development with team bonding in inspiring locations. - Tools for Success - Receive a Mac laptop and a discretionary allowance to purchase all the extras needed for a productive home office—yours to keep after three years (terms and conditions apply).

• Own Google Ads channel end-to-end • Launch and scale campaigns across: Search, GDN, Demand Gen, Performance Max • Work hands-on inside accounts and campaign structure • Increase spend and scale volumes with ROI focus • Design testing and scaling frameworks • Build campaign architecture and channel structure • Develop automation and rule-based optimization approaches • Work with analytics and product teams on funnel performance • Identify growth levers across keywords, creatives, audiences, and funnels • Maintain process and testing documentation