That Company

• Manage PPC accounts on Google Ads, Yahoo, Bing, etc. • Monitor bids, budget caps, quality scores, and other metrics. • Update keyword lists and manage campaign strategies. • Focus on conversion metrics to optimize client ROI. • Suggest creative copy and manage display network placements. • Develop and execute new campaign strategies. • Produce and understand client reports, keeping up with PPC industry trends. • Collaborate with the team to achieve client goals. • Communicate regularly with end clients by phone, video conference calls, and in writing.

• Manage paid advertising accounts across Meta Ads, including Facebook and Instagram. • Build, launch, monitor, and optimize Meta ad campaigns. • Manage campaign budgets, audiences, placements, creative testing, and conversion goals. • Analyze campaign performance and make strategic recommendations to improve ROI. • Monitor key metrics including cost per lead, cost per acquisition, click-through rate, conversion rate, ROAS, and overall campaign efficiency. • Create and test ad copy, creative angles, offers, audiences, and landing page strategies. • Develop and execute new paid advertising strategies for clients. • Use Google Ads as a secondary platform when needed. • Understand and produce client-facing reports. • Communicate campaign performance, insights, and next steps clearly to clients. • Collaborate with internal team members to achieve client goals. • Maintain accurate records of campaign activity, client communication, and optimization work. • Stay current with Meta Ads platform changes, paid social trends, tracking updates, and digital advertising best practices.