• Develop, collaborate on, and execute business development strategies for assigned services. • Build and lead a BD team to support growth in China and consistently achieve or exceed sales targets. • Sell both end-to-end solutions and standalone services, with a strong focus on cross-selling opportunities. • Establish and nurture client relationships while identifying and engaging prospective customers. • Generate new business through direct outreach, referrals, trade shows, conferences, and networking events. • Represent the organization at industry events, including trade shows and conferences. • Respond promptly to incoming leads and coordinate with internal teams as needed. • Identify key decision-makers, assess client needs, and drive the full sales cycle from qualification to closure. • Maintain accurate and timely records of interactions and activities within the CRM system. • Build and manage a robust, up-to-date sales pipeline of qualified opportunities. • Support the preparation of proposals, quotations, and client contracts. • Develop a strong understanding of the full-service portfolio to enable effective cross-selling.

Provide extensive research and intelligence within target accounts to identify key contacts and critical account information through people mapping exercises and developing value pyramids

• Support EMEA Subsidiaries in building and executing their Equinix plans. • Drive awareness and enablement across field and partner teams. • Shape opportunities and co-sell with local teams and Equinix field sellers. • Actively engage with stakeholders across global, EMEA, and local teams. • Share best practices and support consistent execution across countries.

• Execute multi-channel outbound prospecting (cold calls, emails, LinkedIn) targeting B2B SaaS buyers • Identify and engage decision-makers (VP, Director, C-level) across target industries • Qualify leads based on ICP, budget, authority, need, and timeline (BANT or MEDDIC frameworks) • Book high-quality discovery calls and product demos for Account Executives • Develop personalized, data-driven outreach strategies for target accounts • Maintain and manage pipeline activity using CRM systems (Salesforce, HubSpot) • Collaborate with marketing and sales teams to align messaging and campaigns • Consistently exceed KPIs including meetings booked, pipeline generated, and conversion rates