• Create compelling marketing content for B2B audiences across multiple formats, including landing pages and social media posts • Conduct comprehensive research on the topic • Collaborate with cross-functional teams (product, marketing, engineering) to gather insights • Transform technical use cases and best practices into accessible marketing content • Ensure content aligns with marketing objectives, brand guidelines, and conversion goals • Dig into new topics, covering different contexts and technical aspects, delivering outstanding content • Contribute to content strategy beyond SEO, focusing on thought leadership, brand storytelling, and user engagement • Bring creative ideas and strategic thinking to improve content across all marketing channels • Ensure content accuracy through fact-checking and stakeholder review

• Collaborate with our internal team to create unique, impactful copy on behalf of our higher education client-partners • Use client-provided brand guidelines and institution research to create engaging copy • Ensure that all copy is clear, concise, and free of errors • Collaborate with other team members to ensure that copy is integrated seamlessly into all marketing materials • Communicate regularly with the enrollmentFUEL team • Make necessary edits in a timely manner • Research current trends and communicate those with the team • Attend video meetings, as needed • Represent enrollmentFUEL in a professional manner in all work-related activities • Accurately reflect and portray the mission and core values of enrollmentFUEL

• Write short- and long-form brand copy across multiple content channels with a commitment to excellence and authenticity. • Ensure voice consistency and brand alignment in marketing assets across the brand content ecosystem. • Serve as the final editorial steward, ensuring every touchpoint reflects Auberge’s one-of-a-kind point of view and reflects a deep sense of place. • Drive global reach by strategically adapting Auberge's storytelling across diverse markets, ensuring cultural relevance while preserving the brand voice. • Incorporate best practices for GEO/SEO into all website content and third-party channels like YouTube with guidance from the digital team. • Lead the development and training of AI-informed editorial standards to ensure brand voice consistency and alignment across regional teams. • Develop re-usable tools to distribute to teams, such as AI prompts and LLM tools, that empower users to create on-brand content with clarity, efficiency, and confidence. • Collaborate cross-functionally with Digital, Creative, Marketing, Press, and internal Talent & Culture teams on ad hoc copy needs and special projects. • Develop and maintain editorial best practices, templates, SOPs and resources that support consistent storytelling across the portfolio. • Define KPIs, track performance and use A/B testing insights across multiple channels, leveraging data-driven insights to optimize messaging, increase engagement, and strengthen consistency throughout the portfolio.

• Craft compelling subject lines, persuasive calls-to-action, and engaging content to drive email performance. • Write attention-grabbing posts, ad copy, and optimize LinkedIn profiles for lead generation. • Create clear, engaging, and SEO-optimized content for websites to enhance user engagement and lead conversion. • Develop presentations, brochures, and other sales collateral to support business objectives. • Conduct thorough research to understand target audience demographics, needs, and preferences. • Collaborate with the marketing and sales teams to align copy with campaign goals. • Ensure all copy adheres to brand guidelines and maintains a high standard of quality.