• Write short- and long-form brand copy across multiple content channels with a commitment to excellence and authenticity. • Ensure voice consistency and brand alignment in marketing assets across the brand content ecosystem. • Serve as the final editorial steward, ensuring every touchpoint reflects Auberge’s one-of-a-kind point of view and reflects a deep sense of place. • Drive global reach by strategically adapting Auberge's storytelling across diverse markets, ensuring cultural relevance while preserving the brand voice. • Incorporate best practices for GEO/SEO into all website content and third-party channels like YouTube with guidance from the digital team. • Lead the development and training of AI-informed editorial standards to ensure brand voice consistency and alignment across regional teams. • Develop re-usable tools to distribute to teams, such as AI prompts and LLM tools, that empower users to create on-brand content with clarity, efficiency, and confidence. • Collaborate cross-functionally with Digital, Creative, Marketing, Press, and internal Talent & Culture teams on ad hoc copy needs and special projects. • Develop and maintain editorial best practices, templates, SOPs and resources that support consistent storytelling across the portfolio. • Define KPIs, track performance and use A/B testing insights across multiple channels, leveraging data-driven insights to optimize messaging, increase engagement, and strengthen consistency throughout the portfolio.

• Craft compelling subject lines, persuasive calls-to-action, and engaging content to drive email performance. • Write attention-grabbing posts, ad copy, and optimize LinkedIn profiles for lead generation. • Create clear, engaging, and SEO-optimized content for websites to enhance user engagement and lead conversion. • Develop presentations, brochures, and other sales collateral to support business objectives. • Conduct thorough research to understand target audience demographics, needs, and preferences. • Collaborate with the marketing and sales teams to align copy with campaign goals. • Ensure all copy adheres to brand guidelines and maintains a high standard of quality.

• Write clear, persuasive, and original messages/scripts for advertising a variety of products and services to engage consumers. • Proofread and edit Portuguese content. • Use the company’s Content Management System (CMS) daily to manage content updates. • Monitor participants’ and end-users’ responses to campaigns to ensure Customer Care compliance. • Stay updated with popular culture, trends, and current affairs in Angola. • Collaborate with the Digital Media and Content teams to provide translations and related support.

• Own the end-to-end creative process for social content—from initial brief and strategic research to ideation and final copy execution. • Develop and manage social media editorial calendars for platforms including LinkedIn, Facebook, and X (Twitter), ensuring content aligns with overarching brand strategies. • Flex your copywriting expertise across diverse digital marketing initiatives, brand campaigns, and high-stakes internal communication materials. • Balance daily "bread-and-butter" copywriting needs with the ability to ideate "out-of-this-world" creative projects that break through the noise. • Act as a strategic planner, identifying audience insights and social trends to inform content pillars and platform-specific tactics. • Champion creative excellence by leading internal knowledge-sharing sessions on the latest trends in copywriting, social strategy, and digital culture. • Collaborate closely with designers and art directors to ensure visual and verbal elements are perfectly synchronised. • Deliver persuasive, high-energy presentations to internal stakeholders and clients, effectively "selling" creative concepts and strategic rationale.