• Developing App Store Optimization (ASO) strategies to ensure that all relevant apps appear at the top of the search results in all applicable App stores • Optimizing conversion rates for app download pages by utilizing various content and visual tools • Monitoring and tracking app store rankings using the latest analytic tracking tools • Performing keyword research in multiple languages • Writing app descriptions, titles using researched keywords • Proofreading and editing reports • Update existing content to include more keywords. • Create quality content. • Research keyword trends. • Analyse site analytics to gauge which areas of the site have more traffic.

We’re Civica and we make software that helps deliver critical services for citizens all around the world. From local to state government, to education, to health and care, over 5,000 public bodies across the globe use our software to help provide critical services to over 100 million citizens.  Our aspiration is to be a GovTech champion everywhere we work around the globe, supporting the needs of citizens and those that serve them every day. Building on 21 years of continuous growth and success, we're at a pivotal point on our journey to realise that aspiration.  As a company, we’re passionate about what we do and the citizens we help to serve. If you too would like to help champion the use of technology in public services, to improve outcomes for citizens and public sector organisations, then Civica is the right place for you. We will help you unlock the best version of yourself, achieve growth in your career whilst making a real difference to people and communities.  Why you'll love this role as Senior Web & Performance Manager This hands‑on role owns Civica’s web estate as a commercial asset, ensuring user journeys are relevant, conversion‑optimized, and aligned to go‑to‑market strategy. Responsible for building and deploying web pages and campaign landing pages within the CMS, the postholder delivers high‑quality, on‑brand experiences without developer support. Key accountabilities include conversion rate optimization, web analytics, tag management, and A/B testing to drive measurable pipeline impact. The role also contributes to Civica’s web modernization programme, shaping requirements and performance criteria, while partnering closely with SEO, Brand & Creative, Marketing Operations, and Marketing AI teams. Key Responsibilities include: - Own web user journey strategy by ICP and product family, ensuring conversion‑optimized experiences. - Lead conversion rate optimization with A/B testing, analytics, and behavioral insights. - Manage web analytics infrastructure (GA4, tag management, attribution) for reliable performance data. - Define and report on KPIs—traffic, engagement, conversion, lead volume, and pipeline impact. - Partner with SEO Manager to integrate organic search and web performance. - Contribute to web transformation programme, shaping requirements and performance criteria. - Build and deploy campaign landing pages and maintain product content directly in CMS.

• Do all the SEO related activities and create SEO strategy • Collect and analyze all the SEO metrics and learn them more better • Develop SEO strategies that promote growth in traffic and quality links

• Perform keyword research, optimizing content and monitoring user engagement across the website. • Apply effective SEO strategies to attract and engage the target audience. • Manage both on-page and off-page SEO Teams. • Recommend changes to website architecture, content, linking and other factors for SEO improvement. • Work with the development team to implement SEO best practices on new code. • Conduct competition analysis and prepare reports on findings.