This role is for one of the Weekday's clients Salary range: Rs 420000 - Rs 540000 (ie INR 4.2-5.4 LPA) Min Experience: 1 years Location: Chennai, Remote (India) JobType: full-time We are looking for a creative and data-driven professional to lead ad creative strategy and execution across paid marketing channels while also building a strong LinkedIn presence. This role focuses on developing high-performing ad creatives—both video and static—by combining storytelling with performance insights. You will work closely with external marketing partners and creative teams to ensure campaigns are impactful, optimized, and aligned with business goals. In addition to paid campaigns, you will take ownership of LinkedIn as a growth channel, creating consistent, engaging content. This is an ideal role for someone who blends creativity with analytical thinking and enjoys turning insights into compelling content that drives measurable results.

• Assist Paid Media Strategist in executing B2B campaign and asset launches • Launch and manage ads across Google Ads and LinkedIn Ads, ensuring accuracy in all campaign and ad settings • Follow established, detailed processes for campaign creation, QA, and reporting. • Maintain extreme attention to detail when setting targeting, budgets, creatives, and tracking. • Work with all ad and campaign types across both Google Ads and LinkedIn Ads, including search, display, video, lead gen, and sponsored content. • Coordinate and track tasks in Asana, ensuring deadlines are met and updates are logged. • Monitor campaign performance and flag any anomalies or optimization opportunities to the strategist. • Collaborate with team members during business hours (M–F, 9–5 EST) to ensure smooth workflow.

• Own the end-to-end execution of campaigns after the sale — from kickoff to final report. • Coordinate cross-functional communication with sellers, retention managers, and influencers. • Manage up to 30 influencer campaigns simultaneously. • Take full ownership of: Timeline coordination, Influencer slating, Draft review and verification, Ensuring full completion of deliverables, Acting as the voice of the influencer throughout the process. • Deliver white-glove service to clients, ensuring alignment with brand tone, voice, and strategy. • Stay updated with platform trends, creator shifts, and what's going viral. • Negotiate influencer rates and understand estimated budgets. • Track and optimize campaign budgets. • Monitor deliverables and ensure high-quality content that meets brand guidelines and campaign goals. • Proactively flag and resolve issues, escalating when necessary and proposing solutions. • Stay organized and manage multiple timelines, creators, and deliverables in parallel. • Gather all required inputs (e.g., shipping addresses, product info, payment details). • Collaborate with Data Ops for post-campaign performance reporting.

• Own the end-to-end execution of campaigns after the sale — from kickoff to final report. • Coordinate cross-functional communication with sellers, retention managers, and influencers. • Manage up to 30 influencer campaigns simultaneously. • Take full ownership of: Timeline coordination, Influencer slating, Draft review and verification, Ensuring full completion of deliverables, Acting as the voice of the influencer throughout the process. • Deliver white-glove service to clients, ensuring alignment with brand tone, voice, and strategy. • Stay updated with platform trends, creator shifts, and what's going viral. • Negotiate influencer rates and understand estimated budgets. • Track and optimize campaign budgets. • Monitor deliverables and ensure high-quality content that meets brand guidelines and campaign goals. • Proactively flag and resolve issues, escalating when necessary and proposing solutions. • Stay organized and manage multiple timelines, creators, and deliverables in parallel. • Gather all required inputs (e.g., shipping addresses, product info, payment details). • Collaborate with Data Ops for post-campaign performance reporting.