• Supporto alla definizione della strategia creativa • Messa a terra della content strategy su tutti i touchpoint • Creazione e declinazione di grafiche statiche e dinamiche per sito, social, campagne digital e iniziative offline • Gestione dei progetti creativi in tutte le loro fasi: dall’ideazione all’esecuzione • Creazione di contenuti visual statici e dinamici per progetti e campagne online e offline • Ideazione, editing e montaggio di video per sito e social (IG, Tik Tok Youtube…) • Montaggio video e postproduzione di materiali video già esistenti • Programmazione e pubblicazione contenuti social • Ricerca, gestione e caricamento su repository aziendale dei contenuti foto/video per touchpoint di provenienza • Sarai il volto e la voce dei contenuti video • Produzione e impaginazione dei materiali grafici aziendali

• Develop and maintain Gordian Brand guidelines for all visual components of our brand and ensure all customer-facing content and platforms adhere to the guidelines • Develop and implement comprehensive visual and creative marketing strategies to support brand objectives and marketing goals. • Collaborate with cross-functional teams, including marketing, product and sales, to ensure cohesive and impactful visual communications. • Oversee the creation of visual assets, including graphics, videos, trade show booth animations, presentations and other multimedia content for various platforms (web, social media, print, etc.). • Ensure all visual content aligns with brand guidelines and maintains a consistent look and feel across all channels. • In partnership with our campaign owners, brainstorm and contribute creative ideas for visual content that resonates with our target audience and drives engagement • Bring creative vision to life by overseeing creative development of media productions from concept through execution • Manage the creative process from concept to completion, including brainstorming, storyboarding, production, post-production and maintaining the Digital Asset Management system (Canto). • Stay up-to-date with industry trends and best practices in visual and creative marketing to continually enhance our strategies. • Analyze the performance of visual content and campaigns, providing insights and recommendations for optimization.

• Develop visually compelling static designs for social media and advertising campaigns across multiple brands, covering both paid ads and organic content. • Produce short-form motion and video content that fits naturally within each platform’s environment while maintaining feed consistency. • Develop conversion-focused paid creative, including multiple variations for A/B testing, to drive engagement and results. • Apply intentional design thinking, considering audience behavior, layout, color, and campaign objectives in all creative work. • Adapt designs to align with brand guidelines while tailoring content for different campaigns and platforms. • Manage projects independently, prioritizing tasks and meeting deadlines with minimal oversight. • Clearly communicate the rationale behind design choices and creative direction to team members and stakeholders.

• Design intuitive and visually compelling game interfaces and UX flows • Collaborate with Art Directors, Game Designers, and Producers to align UI/UX with gameplay goals • Create wireframes, user flows, and high-fidelity mockups • Design HUDs, menus, and UI systems that enhance player experience • Contribute to visual consistency and overall game feel • Iterate based on feedback, usability insights, and live metrics.