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Graphic Designer
Location
United States
Posted
66 days ago
Salary
0
Seniority
Senior
Job Description
Graphic Designer
Fortive
• Develop and maintain Gordian Brand guidelines for all visual components of our brand and ensure all customer-facing content and platforms adhere to the guidelines • Develop and implement comprehensive visual and creative marketing strategies to support brand objectives and marketing goals. • Collaborate with cross-functional teams, including marketing, product and sales, to ensure cohesive and impactful visual communications. • Oversee the creation of visual assets, including graphics, videos, trade show booth animations, presentations and other multimedia content for various platforms (web, social media, print, etc.). • Ensure all visual content aligns with brand guidelines and maintains a consistent look and feel across all channels. • In partnership with our campaign owners, brainstorm and contribute creative ideas for visual content that resonates with our target audience and drives engagement • Bring creative vision to life by overseeing creative development of media productions from concept through execution • Manage the creative process from concept to completion, including brainstorming, storyboarding, production, post-production and maintaining the Digital Asset Management system (Canto). • Stay up-to-date with industry trends and best practices in visual and creative marketing to continually enhance our strategies. • Analyze the performance of visual content and campaigns, providing insights and recommendations for optimization.
Job Requirements
- Bachelor’s degree in Marketing, Graphic Design, Visual Arts or a related field.
- Minimum of 5 years of experience in visual and creative marketing, ideally in the software/technology industry.
- Strong portfolio showcasing a range of creative work, including graphic design, video production and/or multimedia content.
- Excellent project management skills, with the ability to manage multiple projects simultaneously and meet tight deadlines.
- Proficiency in Microsoft PowerPoint and Microsoft Word.
- Proficiency in design and video editing software (e.g., Adobe Creative Suite, Final Cut Pro, etc.).
- Strong understanding of branding, visual storytelling, and digital marketing principles.
- Exceptional communication and presentation skills.
- Ability to think strategically and translate business goals into compelling visual content.
Benefits
- We offer an excellent benefits package including medical, dental, vision, life and LTD insurance, HSA, and a 401(k) retirement plan.
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