• Full funnel buildout: Identification and implementation of customer segments and ideal actions • Evergreen email content written, designed, and executed (weekly emails to keep subscribers and paying customers engaged) • Outlined customer journey and touch points per segment • Lead magnet creation • Email automation strategy and set up: Developed email automations for both subscribers and paying customers • Monthly newsletter, a roundup of our blog articles and podcast as well as new product/feature launch communications, news & updates • Record, edit and share new product/feature launch videos • Write and promote new product/feature launches, news & updates in emails and dedicated landing pages • Podcast strategy and execution: Create an independent podcast brand under the umbrella brand of Namaste.fit • Create a list of potential guest speakers and manage outreach • Schedule the podcast • Edit the post-production • Promote on social media - teaser pre-interview, snippet post-interview • Re-purpose transcript into blog article and highlights into social posts • Social media marketing: Five organic posts a week created and scheduled • Execution and optimization of social campaigns tied to content themes - content to either be around lead magnet content or seasonal discounts and driving listeners/speakers on the podcast • Website optimizations: Create and test different lead magnets for sign-ups • Develop product walkthrough and explainer video recordings • Write new feature release notes and announcements

• Develop, manage, and optimize paid ad campaigns with a strong focus on video across major platforms, including Meta, YouTube/Google, LinkedIn, and X (formerly Twitter). • Analyze campaign performance, extract insights, and refine strategies to enhance ROI and engagement. • Oversee supporting marketing assets, such as landing pages, presentations, ad creatives, and reporting tools. • Execute B2B lead generation strategies, ensuring targeted outreach and conversion optimization. • Stay informed about emerging trends in digital advertising and implement innovative approaches to paid media. • Operate independently, contributing fresh ideas and proactive solutions without requiring constant supervision.

• Manage all Display, Search (PPC), SEO, Mobile and Social acquisition channels • Have a passion for innovation, as well as tenacity for owning the end-to-end customer acquisition funnel, collaborating across multiple functions and driving business results for both the short and long term • Effectively partner with a broad array of cross-functional teams to drive target growth • Own the overall strategy for bringing customers into our funnel • Responsible for driving demand/lead generation • Optimization of all sites, plus customer conversion efforts • Have a deep understanding of data to drive strategic direction • Demonstrate aptitude to prioritize opportunities based on impact on the business • Have the ability to build, lead, empower, and inspire a team of direct reports to do the best work of their lives

• You bring your subjective marketing perspective and consistently generate new ideas for online improvements • You are experienced in digital marketing assessments and all-around overview and maintenance • You are skilled in managing to provide and elevate online marketing requirements at the necessary pace • Your working schedule is flexible and connected to the rest of the team’s schedule • You cooperate consistently with the rest of the marketing team • Your communication skills bring clarity and open insightful doors to our marketing strategies • Social media platforms’ management and maintenance • Communicating the brand ethos • Following the brand guidelines, and planning • Content creation • SEO improvement and strategies • Researching • Daily website checks • Providing analysis, recommendations, and statistics