• You bring your subjective marketing perspective and consistently generate new ideas for online improvements • You are experienced in digital marketing assessments and all-around overview and maintenance • You are skilled in managing to provide and elevate online marketing requirements at the necessary pace • Your working schedule is flexible and connected to the rest of the team’s schedule • You cooperate consistently with the rest of the marketing team • Your communication skills bring clarity and open insightful doors to our marketing strategies • Social media platforms’ management and maintenance • Communicating the brand ethos • Following the brand guidelines, and planning • Content creation • SEO improvement and strategies • Researching • Daily website checks • Providing analysis, recommendations, and statistics

• Planning and implementing online marketing campaigns • Creating and optimizing digital advertising assets and ads • Managing and developing social media activities • Analyzing marketing metrics and deriving optimization measures • Researching digital trends, tools and marketing strategies • Contributing to the development of content and campaign ideas

• Research companies and compile a list of leaders and stakeholders in the digital space • Build and maintain leads in a CRM tool like salesforce • Design, implement and support email marketing campaigns • Perform social media market research • Design and implement social media marketing campaigns • Design, write and send marketing emails • Support the sales team with research and customer outreach • Make performance reports and coordinate with executives

Job DetailsJob Location: Blue Bell, PA 19422Position Type: Full TimeHead Of Portfolio, Innovation & Digital, First Consumer Brands Location: Remote (U.S.) Company Summary At EyePromise, every product is rooted in clinical science and built on a foundation of trust, reflecting a broader vision to help people see the moments that matter most. For more than 20 years, the company has developed eye care solutions that combine rigorous research with real-world results. Guided by a commitment to continuous improvement, EyePromise partners with leading optometrists and ophthalmologists to create clinically informed formulas that deliver meaningful, lasting impact-supporting better vision today and into the future. About the Role EyePromise is building a focused, high-impact growth engine-simplifying the portfolio, scaling what works, and creating new digital-first revenue streams. The Head of Portfolio, Innovation & Digital-First Consumer Brands is a hands-on builder role responsible for driving: Portfolio optimization (what we prioritize and scale) Commercial innovation (bundles, offers, new products) Digital-first brand incubation (new revenue streams) This role connects what we build with how it performs in market—ensuring innovation drives real, measurable growth, and will report into the Commercial Growth Officer. You will build, test, and scale-not just plan. What You’ll Own Portfolio Optimization (Core Business) Own day-to-day portfolio management and optimization, including: SKU prioritization and rationalization (what to scale vs. deprioritize) Pricing strategy and testing (price points, promo structure, discounting) Product mix and margin optimization Identify opportunities to improve: Conversion AOV / attach rate Customer lifetime value Partner with Growth, CX, and Sales to translate portfolio decisions into in-market execution Continuously refine the portfolio toward fewer, higher-performing SKUs and offers Commercial Innovation Build and launch: Bundles and protocol-based offers Cross-sell and attach strategies Pricing and promotional tests Translate insights into live, in-market experiments, working with the dComm team Ensure all innovation is designed for commercial performance (not just concept) New Products & Extensions Develop and test with channel teams: New SKUs Product extensions New offer constructs Digital-First Consumer Brands Incubate and test new digital-first products and concepts Build MVPs quickly and iterate based on performance Leverage creator ecosystems and emerging consumer behaviors Scale winning concepts into meaningful revenue streams End-to-End Execution Own the full lifecycle: concept > launch >scale (or stop) Move quickly-prioritize speed and learning over perfection Run rapid test-and-learn cycles Track performance (conversion, CAC, LTV, attach, margin) Scale what works quickly Stop underperforming ideas early Cross-Functional Collaboration Work closely with: CX & CLV (retention + subscription) Creator & Medical Credibility (marketing+content + proof) Amazon, DTC, and Sales/ECP teams (channel execution) Performance & Metrics Incremental revenue from portfolio optimization and innovation AOV, attach rate, and CLV improvement Speed from concept > launch > scale Margin performance Test velocity and win rate What Success Looks Like Core portfolio becomes simpler and higher-performing Bundles and offers drive measurable lift in AOV and conversion New products and ideas launch quickly and cleanly Strong pipeline of experiments with clear outcomes Digital-first concepts scale into incremental revenue streams This Role Is Hands-on, fast-moving, and execution-driven Building directly in tools and platforms Balancing core optimization + new growth creation Accountable for results-not just ideas QualificationsQualifications 5–8 years experience in growth, DTC, startups, or innovation roles Proven track record of personally launching and scaling products, offers, or campaigns Experience working on bundles, attach strategies, or portfolio optimization Experience in creator economy, social commerce, or digital-first brands Experience in consumer health, supplements, or regulated categories Background in startups or building new ventures Familiarity with Shopify, Recharge, Klaviyo Strong commercial instincts (CAC, LTV, conversion, margin) Highly action-oriented with a bias for speed Why This Role Matters This role ensures we are not just generating ideas-but focusing the portfolio, launching what matters, and scaling what works. It connects innovation directly to commercial performance-driving both immediate impact and future growth Benefits Medical, Dental, Vision Insurance Company paid Short Term Disability, Long Term Disability, Life Insurance Remote position A 401k that the company matches after 1 year Friendly, team-oriented work environment Equal Opportunity Employer THIS POSITION DESCRIPTION SHOULD NOT BE CONSTRUED TO CONTAIN EVERY FUNCTION/REPONSIBILITY THAT MAY BE REQUIRED TO BE PERFORMED BY AN INCUMBENT IN THIS JOB. INCUMBENTS ARE REQUIRED TO PERFORM OTHER RELATED FUNCTIONS/RESPONSIBILITIES AS ASSIGNED. THE ABOVE DESCRIPTION, WITH SUPPLEMENTAL MATERIAL, IS ADEQUATE FOR PURPOSES OF EVALUATION.