• Build the enterprise-wide social media strategy, including channel roles, audience segmentation, content pillars, publishing cadence, and measurement framework. • Develop a cross-funnel approach that supports brand awareness, community building, engagement, conversion, and retention. • Establish the governance model (policies, workflows, R&R’s, escalation paths). • Recommend tools and platforms needed for publishing, analytics, monitoring, and customer care. • Create and manage an integrated content calendar aligned to marketing campaigns, product launches, and company initiatives. • Write, edit, and produce compelling social-first content across formats (copy, short-form video, graphics, paid social assets). • Optimize each channel for best practices across LinkedIn, Facebook, Instagram, TikTok, YouTube, X/Twitter, Reddit, and emerging platforms. • Maintain brand voice consistency while adapting messaging appropriately by channel and audience. • Grow brand presence and visibility by cultivating authentic, two-way engagement with target audiences. • Develop a community strategy that fosters conversation, advocacy, and loyalty. • Collaborate with demand gen, digital, and product marketing teams to design full-funnel paid + organic social campaigns. • Implement a social listening framework to monitor brand sentiment, competitive signals, and emerging issues. • Establish KPI architecture spanning awareness, engagement, community growth, lead generation, and customer satisfaction.

• Develop and implement long-term content and campaign strategies aligned with Symphonic’s global objectives, while adapting them to regional markets. • Ensure a unified brand voice across all channels, aligning messaging globally and locally. • Design, launch, and evaluate social promotions and campaigns, measuring their effectiveness and impact. • Identify and activate non-traditional distribution opportunities through influencers, Reddit, and emerging platforms. • Stay ahead of digital growth trends to continuously innovate engagement strategies. • Organize and oversee the content calendar for Symphonic Europe and Symphonic Team, ensuring consistent brand messaging across regions. • Manage the planning, production, and execution of our educational series Music Biz 101, managing all related creative and logistical processes. • Write scripts in Spanish. • Write & oversee production of creative assets (reel clips, youtube video + mixed media carousel). • Manage the development and supervision of the Meet the Artist carousels for Europe, coordinating email outreach, interviews, managing editing of assets, and overseeing publication. • Lead and oversee the creation and editing of written, video, and photo content across all regions. • Oversee project timelines and deliverables for global content initiatives (including Music Biz 101, Meet the Artist , content for socials, series, etc.), ensuring consistency and timely execution across all regions. • Report on performance through monthly analysis, tracking ROI and presenting strategic insights to the Director of Content & Social Media Strategy. • Act as the main content creator and voice of Symphonic Latino on social media, representing the brand through creative, authentic, and impactful storytelling. • Coordinate and manage territory-specific monthly content to create content around key territories [Current: Dominican Republic & Mexico]. • Oversee Marketing Assistant LATMA’s coordination of special content partnership with Ensamble etéreo. • Manage and curate Symphonic Latino’s playlists, supporting artist exposure and shaping the cultural identity of our music community. • Write and publish blogs tailored to the Latin audience as well as content that expands our educational series in Spanish. • Coordinate and send Symphonic Latino’s weekly newsletter, delivering relevant content and updates to our Latin American audience. • Oversee community engagement across Facebook, Instagram, Twitter, LinkedIn, TikTok, and YouTube, ensuring brand perception is protected and fostering meaningful conversations with our community. • Attend and represent Symphonic at events, producing live social media coverage and strengthening brand presence. • Take ownership of merchandise logistics in Colombia, coordinating vendors, inventory, and distribution to strengthen brand visibility. • Plan and direct events in Colombia where Symphonic participates or organizes, fostering community engagement and building strong local industry connections. • Lead and mentor junior team members or interns, fostering growth and ensuring alignment with company goals.

• Promote the organisation on Social Media Platforms such as Instagram, YouTube, Facebook, LinkedIn • Content creation for a social media account • Critical evaluate, discuss new and creative ideas of promoting the organisation • Plan and execute campaigns with the departmental or team members • Content creation and monthly plan to boost the brand identity • Market research and develop the marketing strategy for our projects

• Create, implement, and manage social media strategies across various platforms (Facebook, X, Instagram, LinkedIn, etc.). • Stay up-to-date with the latest social media best practices and technologies. • Create and schedule engaging content (text, image, video) tailored to the target audience. • Monitor user engagement and suggest content optimization. • Interact with users and respond to social media messages, inquiries, and comments. • Design graphics and visuals using design tools (e.g., Adobe Creative Suite, Canva). • Edit video content while ensuring it is optimized for performance and engagement. • Use social media marketing tools to track performance and audience insights.