Job Closed
This listing is no longer active.
Senior Social Media Marketing
Location
Arizona
Posted
81 days ago
Salary
0
Seniority
Senior
Job Description
Senior Social Media Marketing
Independence Pet Group
• Build the enterprise-wide social media strategy, including channel roles, audience segmentation, content pillars, publishing cadence, and measurement framework. • Develop a cross-funnel approach that supports brand awareness, community building, engagement, conversion, and retention. • Establish the governance model (policies, workflows, R&R’s, escalation paths). • Recommend tools and platforms needed for publishing, analytics, monitoring, and customer care. • Create and manage an integrated content calendar aligned to marketing campaigns, product launches, and company initiatives. • Write, edit, and produce compelling social-first content across formats (copy, short-form video, graphics, paid social assets). • Optimize each channel for best practices across LinkedIn, Facebook, Instagram, TikTok, YouTube, X/Twitter, Reddit, and emerging platforms. • Maintain brand voice consistency while adapting messaging appropriately by channel and audience. • Grow brand presence and visibility by cultivating authentic, two-way engagement with target audiences. • Develop a community strategy that fosters conversation, advocacy, and loyalty. • Collaborate with demand gen, digital, and product marketing teams to design full-funnel paid + organic social campaigns. • Implement a social listening framework to monitor brand sentiment, competitive signals, and emerging issues. • Establish KPI architecture spanning awareness, engagement, community growth, lead generation, and customer satisfaction.
Job Requirements
- 5–8 years of hands-on social media marketing experience, ideally in a B2C organization with complex customer journeys.
- Demonstrated success building or significantly scaling a social media function.
- Expertise in paid + organic social strategy and execution.
- Strong writing, storytelling, and creative development skills.
- Proficiency with social tools (e.g. Sprinklr).
- Experience with social listening, customer care programs, and issues management.
- Analytical mindset with a track record of using data to drive decisions and optimize performance.
- Familiarity with customer support processes or crisis comms is preferred.
- Background in community management or influencer marketing is preferred.
- Experience working cross-functionally in a matrixed marketing environment, experience in property and casualty insurance is a plus.
- Ability to thrive in a fast-paced environment and build structure where it doesn’t yet exist.
Benefits
- Comprehensive full medical, dental and vision Insurance
- Basic Life Insurance at no cost to the employee
- Company paid short-term and long-term disability
- 12 weeks of 100% paid Parental Leave
- Health Savings Account (HSA)
- Flexible Spending Accounts (FSA)
- Retirement savings plan
- Personal Paid Time Off
- Paid holidays and company-wide Wellness Day off
- Paid time off to volunteer at nonprofit organizations
- Pet friendly office environment
- Commuter Benefits
- Group Pet Insurance
- On the job training and skills development
- Employee Assistance Program (EAP)
Related Guides
Related Categories
Related Job Pages
More Social Media Manager Jobs
Manager, Content & Social Media Strategy
Symphonic DistributionMusic Distribution | Technology | Music Promotion
• Develop and implement long-term content and campaign strategies aligned with Symphonic’s global objectives, while adapting them to regional markets. • Ensure a unified brand voice across all channels, aligning messaging globally and locally. • Design, launch, and evaluate social promotions and campaigns, measuring their effectiveness and impact. • Identify and activate non-traditional distribution opportunities through influencers, Reddit, and emerging platforms. • Stay ahead of digital growth trends to continuously innovate engagement strategies. • Organize and oversee the content calendar for Symphonic Europe and Symphonic Team, ensuring consistent brand messaging across regions. • Manage the planning, production, and execution of our educational series Music Biz 101, managing all related creative and logistical processes. • Write scripts in Spanish. • Write & oversee production of creative assets (reel clips, youtube video + mixed media carousel). • Manage the development and supervision of the Meet the Artist carousels for Europe, coordinating email outreach, interviews, managing editing of assets, and overseeing publication. • Lead and oversee the creation and editing of written, video, and photo content across all regions. • Oversee project timelines and deliverables for global content initiatives (including Music Biz 101, Meet the Artist , content for socials, series, etc.), ensuring consistency and timely execution across all regions. • Report on performance through monthly analysis, tracking ROI and presenting strategic insights to the Director of Content & Social Media Strategy. • Act as the main content creator and voice of Symphonic Latino on social media, representing the brand through creative, authentic, and impactful storytelling. • Coordinate and manage territory-specific monthly content to create content around key territories [Current: Dominican Republic & Mexico]. • Oversee Marketing Assistant LATMA’s coordination of special content partnership with Ensamble etéreo. • Manage and curate Symphonic Latino’s playlists, supporting artist exposure and shaping the cultural identity of our music community. • Write and publish blogs tailored to the Latin audience as well as content that expands our educational series in Spanish. • Coordinate and send Symphonic Latino’s weekly newsletter, delivering relevant content and updates to our Latin American audience. • Oversee community engagement across Facebook, Instagram, Twitter, LinkedIn, TikTok, and YouTube, ensuring brand perception is protected and fostering meaningful conversations with our community. • Attend and represent Symphonic at events, producing live social media coverage and strengthening brand presence. • Take ownership of merchandise logistics in Colombia, coordinating vendors, inventory, and distribution to strengthen brand visibility. • Plan and direct events in Colombia where Symphonic participates or organizes, fostering community engagement and building strong local industry connections. • Lead and mentor junior team members or interns, fostering growth and ensuring alignment with company goals.
Social Media Intern, Unpaid
Luxembourg Slovenian Business Club A.s.b.l.LSBC business network provides companies and start-ups supportive and professional connections.
• Promote the organisation on Social Media Platforms such as Instagram, YouTube, Facebook, LinkedIn • Content creation for a social media account • Critical evaluate, discuss new and creative ideas of promoting the organisation • Plan and execute campaigns with the departmental or team members • Content creation and monthly plan to boost the brand identity • Market research and develop the marketing strategy for our projects
Social Media Marketer
GrowthPairWe pair you with top growth talent that costs 80% less than US peers.
• Create, implement, and manage social media strategies across various platforms (Facebook, X, Instagram, LinkedIn, etc.). • Stay up-to-date with the latest social media best practices and technologies. • Create and schedule engaging content (text, image, video) tailored to the target audience. • Monitor user engagement and suggest content optimization. • Interact with users and respond to social media messages, inquiries, and comments. • Design graphics and visuals using design tools (e.g., Adobe Creative Suite, Canva). • Edit video content while ensuring it is optimized for performance and engagement. • Use social media marketing tools to track performance and audience insights.
• As an SDR, you are motivated and organised professional who enjoys working with prospective customers and bringing sales leads. • Your goal is to create a great customer experience by being an expert and consulting with customers to identify their needs and pain points.
