• Drive strategic positioning and creative direction for all branding, collateral, video, public relations, advertising, events, and digital marketing campaigns to differentiate ProMach’s Labeling & Coding Group and product brands • Collaborate with the senior leadership team, including the VP of Sales, General Managers, Sales Leaders, Product Managers, and Engineering teams, to identify industry trends and business development opportunities that drive profitable growth through innovative and effective marketing solutions • Lead and develop Marketing Directors at various locations • Drive PR opportunities for the delivery of press releases, articles, white papers, case studies, interviews, and thought leadership/subject matter expertise to strengthen product brands • Drive new aftermarket marketing campaigns to promote consumables, upgrades, parts, and service programs sales growth with active and inactive customer base segments • Direct the development and implementation of effective product marketing launches to ensure commercial success of new products and solutions

• Lead and manage the business unit’s marketing function while driving creative and communication strategies • Drive strategic positioning and creative direction for all branding, collateral, video, public relations, advertising, events, and digital marketing campaigns • Collaborate with the senior leadership team to identify industry trends and business development opportunities • Lead and develop Marketing Directors at various locations • Drive PR opportunities for the delivery of press releases, articles, white papers, case studies, interviews, and thought leadership/subject matter expertise • Drive new aftermarket marketing campaigns to promote sales growth with active and inactive customer base segments • Direct the development and implementation of effective product marketing launches

• Plan out complex marketing calendars for a year in advance • Write engaging outreach emails that resonate with our target professional audiences • Coordinate social activities company-wide, particularly focused on engagement on LinkedIn • Manage an advanced funnel of leads, ensuring regular communication • Test and measure new outreach and marketing strategies for list building and conversion • Work closely with company leadership to develop and execute growth strategies • Use data to inform growth decisions, continually optimizing for success

• Provide bedside critical care assistance to patients receiving ECMO therapy within IH customer facilities • Provide continuous monitoring of the ECLS patient and circuit (up to a 1:3 ratio, Specialist: patients) • Monitor and adjust the ECLS blood flow and sweep gas flow per established guidelines or physician/advanced practice provider orders • Recommend appropriate changes to patient management based on relevant patient data and/or changing patient status • Review all laboratory and radiographic reports related to the ECLS patient and report any irregularity immediately to ECLS physician/advanced practice provider • Collaborate with the ECLS physician/advanced practice provider, ECLS Specialists and other health care professionals to coordinate all tests and evaluations • Document appropriately in the patient chart in accordance with hospital guidelines