• Account setup on online advertising platforms. • Implementation of campaigns on Meta Ads and Google Ads. • Ongoing account optimization to ensure campaign effectiveness. • Requesting new ad copy and creative assets. • Creating monthly reports using Dashgoo. • Daily review and optimization of campaigns. • Developing briefs and concept material for creatives. • Issuing monthly payment slips (boletos) and completing the consolidated spreadsheet. • Updating investment spreadsheets. • Participating in client meetings. • Tag tracking.

• Configuração de contas em plataformas de publicidade online. • Implementação de campanhas nas plataformas Meta Ads e Google Ads. • Otimização contínua das contas para garantir a eficácia das campanhas. • Solicitação de novos copys e criativos. • Criação de relatórios mensais usando Dashgoo. • Revisão e otimização diária das campanhas. • Elaboração de material com ideias para criativos. • Emissão de boletos mensais. Preenchimento da planilha de consolidado. • Atualização de planilhas de investimento. • Participação em reuniões com clientes. • Rastreamento de tags.

• Produce performance-driven content for paid social • Create short-form video and static assets designed to convert • Focus on Meta initially, with expansion into other platforms over time • Build a consistent creative pipeline • Deliver a steady volume of new content each week • Develop variations across hooks, formats, angles, and messaging • Iterate based on performance data • Work with the growth team to understand what is working and why • Continuously improve content based on results, not opinion • Own the end-to-end production process: Ideation, scripting, filming, editing, and publishing-ready outputs • Work both behind the camera and on camera where required • Contribute to creative strategy • Bring ideas, formats, and trends into the business • Help shape how our brands show up across paid channels

• Own end-to-end campaign strategy and execution — from messaging iteration and planning to launch — and ensure every deliverable is on track and on brand • Collaborate with Product Marketing, Brand, Digital, Customer Marketing, Field, Social, and Content teams to align messaging and channel strategy • Partner with our BDR and sales teams to support funnel conversion and drive pipeline • Drive customer adoption and expansion by collaborating closely with Customer Success and global programs teams to deliver post-sale engagement programs that encourage usage, renewals, and upsell. • Tailor campaigns to our global footprint, partnering with regional teams to meet geo-specific needs • Bring clarity to campaign goals across teams so everyone knows how we’re showing up in market — and why it matters • Track performance and adjust as needed to optimize impact • Support product launches and other key initiatives with thoughtful campaign plans