• Develop and manage paid advertising strategies across Google Ads, LinkedIn Ads, and Meta Ads. • Set up, monitor, and optimize paid ad campaigns to ensure performance and ROI. • Write compelling ad copy and coordinate with our design team for creative assets. • Conduct A/B testing on ads, landing pages, forms, and audience targeting and segmentation. • Research and define target audiences and key segments based on our Ideal Customer Profile (ICP). • Analyze campaign data and prepare monthly performance reports with actionable insights

• Develop and implement a regional marketing strategy for the DACH region, leveraging global initiatives and adapting campaigns to local business objectives and target audience needs • Identify and implement the best market entry strategies; own the regional marketing roadmap in collaboration with local management and the central marketing team • Gain a comprehensive understanding of the ideal customers (ICPs), personas, and the customer journey in the region to ensure demand generation strategies meet their requirements • Utilize various marketing channels (content, events, influencer and partner marketing, email, social media, and paid advertising) to increase demand and engagement in the region • Implement targeted nurturing activities to boost conversions and optimize sales process performance • Align all demand generation activities with consistent brand communication to increase brand recognition and further build trust in the region • Monitor and analyze campaign performance in the DACH region using analytics tools; identify improvement opportunities and implement optimizations to enhance results • Work closely with sales and customer success teams to develop initiatives that support the entire customer journey, from acquisition through retention

• Account setup on online advertising platforms. • Implementation of campaigns on Meta Ads and Google Ads. • Ongoing account optimization to ensure campaign effectiveness. • Requesting new ad copy and creative assets. • Creating monthly reports using Dashgoo. • Daily review and optimization of campaigns. • Developing briefs and concept material for creatives. • Issuing monthly payment slips (boletos) and completing the consolidated spreadsheet. • Updating investment spreadsheets. • Participating in client meetings. • Tag tracking.

• Configuração de contas em plataformas de publicidade online. • Implementação de campanhas nas plataformas Meta Ads e Google Ads. • Otimização contínua das contas para garantir a eficácia das campanhas. • Solicitação de novos copys e criativos. • Criação de relatórios mensais usando Dashgoo. • Revisão e otimização diária das campanhas. • Elaboração de material com ideias para criativos. • Emissão de boletos mensais. Preenchimento da planilha de consolidado. • Atualização de planilhas de investimento. • Participação em reuniões com clientes. • Rastreamento de tags.