• Develop and implement a regional marketing strategy for the DACH region, leveraging global initiatives and adapting campaigns to local business objectives and target audience needs • Identify and implement the best market entry strategies; own the regional marketing roadmap in collaboration with local management and the central marketing team • Gain a comprehensive understanding of the ideal customers (ICPs), personas, and the customer journey in the region to ensure demand generation strategies meet their requirements • Utilize various marketing channels (content, events, influencer and partner marketing, email, social media, and paid advertising) to increase demand and engagement in the region • Implement targeted nurturing activities to boost conversions and optimize sales process performance • Align all demand generation activities with consistent brand communication to increase brand recognition and further build trust in the region • Monitor and analyze campaign performance in the DACH region using analytics tools; identify improvement opportunities and implement optimizations to enhance results • Work closely with sales and customer success teams to develop initiatives that support the entire customer journey, from acquisition through retention

• Account setup on online advertising platforms. • Implementation of campaigns on Meta Ads and Google Ads. • Ongoing account optimization to ensure campaign effectiveness. • Requesting new ad copy and creative assets. • Creating monthly reports using Dashgoo. • Daily review and optimization of campaigns. • Developing briefs and concept material for creatives. • Issuing monthly payment slips (boletos) and completing the consolidated spreadsheet. • Updating investment spreadsheets. • Participating in client meetings. • Tag tracking.

• Configuração de contas em plataformas de publicidade online. • Implementação de campanhas nas plataformas Meta Ads e Google Ads. • Otimização contínua das contas para garantir a eficácia das campanhas. • Solicitação de novos copys e criativos. • Criação de relatórios mensais usando Dashgoo. • Revisão e otimização diária das campanhas. • Elaboração de material com ideias para criativos. • Emissão de boletos mensais. Preenchimento da planilha de consolidado. • Atualização de planilhas de investimento. • Participação em reuniões com clientes. • Rastreamento de tags.

• Produce performance-driven content for paid social • Create short-form video and static assets designed to convert • Focus on Meta initially, with expansion into other platforms over time • Build a consistent creative pipeline • Deliver a steady volume of new content each week • Develop variations across hooks, formats, angles, and messaging • Iterate based on performance data • Work with the growth team to understand what is working and why • Continuously improve content based on results, not opinion • Own the end-to-end production process: Ideation, scripting, filming, editing, and publishing-ready outputs • Work both behind the camera and on camera where required • Contribute to creative strategy • Bring ideas, formats, and trends into the business • Help shape how our brands show up across paid channels