• Manage performance (PPC/PPA) job advertising budgets for SmartRecruiters' large enterprise customers • Work closely with the Product and Advertising Operations to tailor programmatic advertising campaigns • Manage day to day bidding, source, and conversion optimization • Pace and manage customer budgets within fixed parameters • Keep diligent track of campaign results and present progress to customers • Manage client relationships in partnership with Account Managers • Collaborate with external partners, job advertising publishers, and programmatic software providers

• Develop and manage paid advertising strategies across Google Ads, LinkedIn Ads, and Meta Ads. • Set up, monitor, and optimize paid ad campaigns to ensure performance and ROI. • Write compelling ad copy and coordinate with our design team for creative assets. • Conduct A/B testing on ads, landing pages, forms, and audience targeting and segmentation. • Research and define target audiences and key segments based on our Ideal Customer Profile (ICP). • Analyze campaign data and prepare monthly performance reports with actionable insights

• Develop and manage paid advertising strategies across Google Ads, LinkedIn Ads, and Meta Ads. • Set up, monitor, and optimize paid ad campaigns to ensure performance and ROI. • Write compelling ad copy and coordinate with our design team for creative assets. • Conduct A/B testing on ads, landing pages, forms, and audience targeting and segmentation. • Research and define target audiences and key segments based on our Ideal Customer Profile (ICP). • Analyze campaign data and prepare monthly performance reports with actionable insights

• Develop and implement a regional marketing strategy for the DACH region, leveraging global initiatives and adapting campaigns to local business objectives and target audience needs • Identify and implement the best market entry strategies; own the regional marketing roadmap in collaboration with local management and the central marketing team • Gain a comprehensive understanding of the ideal customers (ICPs), personas, and the customer journey in the region to ensure demand generation strategies meet their requirements • Utilize various marketing channels (content, events, influencer and partner marketing, email, social media, and paid advertising) to increase demand and engagement in the region • Implement targeted nurturing activities to boost conversions and optimize sales process performance • Align all demand generation activities with consistent brand communication to increase brand recognition and further build trust in the region • Monitor and analyze campaign performance in the DACH region using analytics tools; identify improvement opportunities and implement optimizations to enhance results • Work closely with sales and customer success teams to develop initiatives that support the entire customer journey, from acquisition through retention