• Set up, manage, analyze, and scale Facebook campaigns and budgets on a daily, weekly, and monthly basis to keep spending optimized for sales growth while hitting strict ROI goals. • Drive the creation of new ad creatives both through your own ideas as well as collaboration with copy and video creative departments to ensure that we have new, exciting creative to test for every offer each week. • Continuously ideate, implement, and measure results of A/B testing for both creatives and campaign targeting to optimize for engagement/conversions • Monitor and optimize ad performance across all campaigns, including during weekends and holidays, to ensure consistent ROI and respond promptly to performance fluctuations • Perform regular tracking and analysis of the performance of each campaign. • Prepare and deliver performance reports identifying successes and opportunities for improvement. • Troubleshoot blockers to scale ad spend. • Stay up-to-date on our offers, paid social media best practices, and our competitive landscape. • Participate in innovation and improvement of team systems advertiser campaigns and launch flows.

• Запуск, аналіз та оцінку результатів рекламних кампаній, їх оптимізація на платформах Meta/TikTok; • Глибокий аналіз та ефективну оптимізацію маркетингових кампаній; • Надання відгуків та співпраця з креативною командою щодо покращення креативів; • Пошук додаткових точок росту продукту шляхом тестування різноманітних маркетингових гіпотез; • Взаємодію з продуктовою, маркетинговою, аналітичною командою для пошуку інсайтів.

• Manage performance (PPC/PPA) job advertising budgets for SmartRecruiters' large enterprise customers • Work closely with the Product and Advertising Operations to tailor programmatic advertising campaigns • Manage day to day bidding, source, and conversion optimization • Pace and manage customer budgets within fixed parameters • Keep diligent track of campaign results and present progress to customers • Manage client relationships in partnership with Account Managers • Collaborate with external partners, job advertising publishers, and programmatic software providers

• Develop and manage paid advertising strategies across Google Ads, LinkedIn Ads, and Meta Ads. • Set up, monitor, and optimize paid ad campaigns to ensure performance and ROI. • Write compelling ad copy and coordinate with our design team for creative assets. • Conduct A/B testing on ads, landing pages, forms, and audience targeting and segmentation. • Research and define target audiences and key segments based on our Ideal Customer Profile (ICP). • Analyze campaign data and prepare monthly performance reports with actionable insights