Golden Hippo

Digital Acquisition Marketing Specialist Where A-Players Thrive. We’re an employee-owned, vertically-integrated builder of some of America’s most popular health & wellness brands. With over 1,000 team members across multiple companies, we create best-in-class products that help make the world healthier and happier. Our creative content educates the world on making smarter health choices, while the brands we own generate over $600 million of revenue annually. Learn more about our brands. We’re Looking For A: Digital Acquisition Marketing Specialist Location: Hybrid (Woodland Hills, CA) What You’ll Be Doing: The Digital Acquisition Marketing Specialist is responsible for managing Golden Hippo’s campaigns on multiple ad platforms including but not limited to: Meta, Google Ads, Display and native networks, Tiktok and others. - Set-up, manage, analyze, and optimize paid media campaigns and budgets on a daily, weekly, and monthly basis in order to hit strict CPA and ROI goals, while maintaining or growing spend. - Regularly ideate, implement, and measure results of A/B testing for ad creatives and landing pages in order to optimize for brand KPIs. - Create online sales funnels in Salesforce CRM through record creation and management and keep funnels up to date with new wins. - Maintain active relationships with network representatives to be at the forefront of upcoming changes, trends, tactics, and tools in order to effectively navigate our campaigns through these updates. - Collaborate with multiple departments to drive marketing projects from idea to completion and then through testing/optimization. - Regularly analyze and provide improvements for the customer experience throughout the sales funnel, from day one acquisition to 90 day customer retention. - Perform audits of web analytics implementations and make recommendations to ensure accurate tracking is in place. Qualifications (Note: We strongly encourage you to apply even if you don’t tick ALL of these boxes.): - High School or GED Equivalent - 1-3 year of experience in Digital Marketing preferably within Digital Acquisition/ Performance Marketing. - Experience optimizing sales funnels via A/B testing. - Experience scaling and maintaining ad campaigns while hitting Key Performance Metrics & goals. - Bachelor’s Degree (preferred) - 3 years of Digital Acquisition/ Performance Marketing (preferred) Golden Perks & Benefits: - Comprehensive Healthcare Coverage – We cover 100% of premiums for employee-only medical, dental, and vision plans. - Bonus Opportunities – Earn more with both annual and monthly bonus programs tied to performance. - Investing in Your Future – We match up to 3.5% of your 401(k) contributions and offer a company-sponsored Employee Stock Ownership Plan (ESOP), helping your retirement savings grow alongside the company. Learn more. - Work-Life Balance – Start your first year accruing up to 15 days of vacation, plus 6 paid sick and mental health days. - Well-Being Support – Take advantage of our Employee Assistance Program, company closure dates, free weekly yoga and meditation classes, and expanded mental health benefits—we take a holistic approach to your well-being. - Career Growth – Grow with us through our mentorship program, continuous learning opportunities, and performance-based pay increases designed to help you advance. - Make an Impact – Give back through our charity sponsorships. Together, we’ve donated over $9 million to communities worldwide. - Additional Benefits - Cell/internet reimbursement, free employee products, annual events, and more! The base salary range is $68,400 - $91,300, plus annual & monthly KPI bonus potential. The posted salary range in this job posting reflects data based on California's cost of labor analysis. This salary range is subject to change per state; please click here to find the pay differential in your state of residence if the role is remote.

Role Description We’re looking for a YouTube Video Editor Intern to support the continued growth of a Health & Wellness YouTube channel by: - Creating engaging, trend-aware short-form content designed to capture attention and drive viewer engagement. - Assisting the Senior Video Editor & Producer in maintaining a daily Shorts publishing cadence while supporting the channel’s existing long-form upload schedule. - Learning internal systems and organizing project files according to company specifications. - Editing & exporting engaging short-form videos from project files, footage, and exports. - Creating eye-catching thumbnails for both 9x16 and 16x9 content using Adobe Photoshop. - Staying current on social media trends, editing styles, meme culture, pacing, hooks, captions, and retention strategies. - Utilizing AI-assisted creative tools to improve creative workflows (ChatGPT, Adobe Firefly, ElevenLabs, etc.). - Managing priorities and workload effectively to meet all schedules and deadlines. - Bringing creative ideas and trend-aware suggestions to help evolve the channel’s short-form content strategy. Qualifications - 1 year of experience editing YouTube content (Adobe Premiere). - Good understanding of video trends on social platforms. - Proficient in Adobe Premiere Pro and Adobe Photoshop; After Effects a plus. - Basic Google Docs experience. - 3 years of experience editing YouTube content (preferred). - YouTube data analysis (preferred). - Color grading and audio mixing (preferred). - Experience editing UGC/homemade video content (preferred). Benefits - Through our charity sponsorships, you can make a positive impact on communities worldwide. We’ve donated over $6.1 million to date. - Professional development opportunities with mentorship and continuous learning programs, empowering you to progress and excel in your career. - For those coming into our Woodland Hills, CA office, you’ll find a fully stocked kitchen and a free on-site gym. - Virtual and in-person company events, like our annual holiday party, happy hours, and virtual cooking nights, designed to cultivate connections and enhance work-life balance. - The hourly pay range is $17-$20.

Title: Director, Video Production Location: Woodland Hills, CA Job Description: Where A-Players Thrive. We’re an employee-owned, vertically-integrated builder of some of America’s most popular health & wellness brands. With over 1,000 team members across multiple companies, we create best-in-class products that help make the world healthier and happier. Our creative content educates the world on making smarter health choices, while the brands we own generate over $600 million of revenue annually. Learn more about our brands. We’re Looking For A: Director, Video Production Location: Hybrid (Woodland Hills, CA) What You’ll Be Doing: The Director of Production on the Ad Creative Team at Golden Hippo will provide strategic, operational, and creative leadership across all core technical functions of the department. - Team Leadership & People Management: Provide direct oversight and performance management for the Camera, Post-Production/Asset Management, Full-Time Editor, and Shooter-Editor groups. Mentor team leads, conduct reviews, interview and recruit new A-level players, set expectations, and cultivate a culture of accountability, growth, craft excellence, and high engagement - Operational Oversight: Ensure all post-production operations run smoothly and efficiently, from pre-production planning through final delivery. Anticipate operational needs, remover roadblocks, and continually refine systems to support scalable, streamlined workflows - Strategic Development: Lead strategic initiatives that elevate technical capabilities, cross-department communication, and overall team performance. Identify opportunities for innovation in shooting, editing, asset management, and project workflows to meet evolving business and marketing needs - Cross-Functional Collaboration: Partner closely with Story Producers, Creative Coaches to ensure alignment on creative priorities, resource planning, timelines, and deliverables. Serve as the central operational bridge connecting creative vision with technical execution. - Performance Quality Assurance: Maintain oversight of quality across all stages of post-production. Provide guidance on create standards, troubleshoot performance issues, and ensure final deliverables meet the high bar of Golden Hippo's brand and marketing objectives - Resource & Pipeline Management: Work with team leads to assign projects, monitor bandwidth, and ensure the right talent is aligned to the right creative needs. Oversee the structure and evolution of the production pipeline, including shoot logistics, footage handling, asset organization, and editorial workflows - Process Optimization: Continuously assess and improve operational systems, communication channels, documentation, and technology solutions to increase efficiency, clarity, and team-wide cohesion - Culture & Engagement: Uphold and model Golden Hippo's values, promoting a positive, collaborative, and high-performing team culture. Ensure psychological safety, clear communication, and a healthy working environment across all team functions Qualifications (Note: We strongly encourage you to apply even if you don’t tick ALL of these boxes.): - Bachelor's Degree or equivalent experience - 7+ years of experience in production, post-production, or related operational leadership within digital advertising, branded content, television, or film - Demonstrated success managing multiple teams or disciplines with the ability to inspire, develop, and hold accountable a diverse group of creative and technical contributors - Strong understanding of production workflows, camera departments, post-production processes, asset management, shoot logistics, and editing pipelines. Experience with modern editing platforms, file management systems, and creative operations tools are highly beneficial. - Ability to operate at both the tactical and strategic levels - balancing daily operational demands with long-term planning and cross-team development - Excellent communication and interpersonal skills. Able to collaborate with senior leadership, producers, and technical teams with clarity, diplomacy, and foresight - Bachelor's Degree in Marketing, Human Studies, or related field (preferred) Golden Perks & Benefits: - Comprehensive Healthcare Coverage – We cover 100% of premiums for employee-only medical, dental, and vision plans. - Bonus Opportunities – Earn more with both annual and monthly bonus programs tied to performance. - Investing in Your Future – We match up to 3.5% of your 401(k) contributions and offer a company-sponsored Employee Stock Ownership Plan (ESOP), helping your retirement savings grow alongside the company. Learn more. - Work-Life Balance – Start your first year accruing up to 15 days of vacation, plus 6 paid sick and mental health days. - Well-Being Support – Take advantage of our Employee Assistance Program, company closure dates, free weekly yoga and meditation classes, and expanded mental health benefits—we take a holistic approach to your well-being. - Career Growth – Grow with us through our mentorship program, continuous learning opportunities, and performance-based pay increases designed to help you advance. - Make an Impact – Give back through our charity sponsorships. Together, we’ve donated over $9 million to communities worldwide. - Additional Benefits - Cell/internet reimbursement, free employee products, annual events, and more! To read more about our Perks & Benefits, click here. The base salary range is $121,000 - $161,500, plus annual & monthly KPI bonus potential. The posted salary range in this job posting reflects data based on California's cost of labor analysis. This salary range is subject to change per state; please click here to find the pay differential in your state of residence if the role is remote. Salary is based on a wide range of factors that include relevant experience, knowledge, skills, other job-related qualifications, and geographical location. We are an Equal Opportunity Employer and make employment decisions without regard to race, color, religion, sex, gender identity, sexual orientation, national origin, age, disability, veteran status, or any other protected status under applicable law. We will consider for employment all qualified applicants with criminal histories in a manner consistent with applicable law. A Note to Recruiting Agencies: At Golden Hippo, we handle all hiring through our internal Talent Acquisition team. Occasionally, we might use staffing or recruiting agencies to support our internal team in finding the right candidates. Agencies are not authorized to contact our hiring teams directly to present candidates. Our internal Talent Acquisition team is responsible for all candidate presentations to our hiring managers. Golden Hippo will need written approval and a signed agreement before submitting any candidate info for a specific job opening. Without this, we won’t pay any fees for placements. Thank you for your understanding. Click here to learn more about general internet safety and our hiring practices. Click here to view our Privacy Notice to Job Applicants.

Title: Director, Organic Growth & AI Visibility Location: Woodland Hills, CA Hybrid Job Description: Where A-Players Thrive. We’re an employee-owned, vertically-integrated builder of some of America’s most popular health & wellness brands. With over 1,000 team members across multiple companies, we create best-in-class products that help make the world healthier and happier. Our creative content educates the world on making smarter health choices, while the brands we own generate over $600 million of revenue annually. Learn more about our brands. We’re Looking For A: Director, Organic Growth & AI Visibility Location: Hybrid (Woodland Hills, CA) What You’ll Be Doing: The Director of Organic Growth & AI Visibility will lead all organic visibility and earned media functions for the Golden Hippo wellness portfolio brands. This includes SEO, AI/Answer Engine visibility, content strategy, public relations, and organic social. - Multi-Brand Strategy & Integration - Architect and lead the centralized organic growth roadmap for the Golden Hippo brand portfolio. - Define cross-channel operating models that bridge the gap between high-authority brand storytelling and technical performance. - Align Brand, Creative, Product Marketing, Performance, and Data teams around shared processes and KPIs. - Next-Gen SEO & Answer Engine Optimization (AEO) - Drive the evolution from traditional SEO to Entity-Based Optimization, ensuring our experts and brands are recognized as primary authorities in Google’s Knowledge Graph. - Build Golden Hippo’s roadmap for visibility across AI-driven interfaces (ChatGPT, Gemini, Perplexity, and Google Search Generative Experience). - Implement advanced structured data and schema strategies to maximize “machine readability” and dominate featured snippets and AI-generated answers. - Content Strategy & Governance - AI Implementation: Identify, audit and deploy AI tools to modernize the content lifecycle across editorial, multimedia, and modular formats. - Develop automated workflows to transform long-form content into high-performing assets. - Own governance, accuracy, and brand alignment across organic content. - Video SEO & YouTube Ecosystem - Serve as the high-level strategist for the existing YouTube teams, aligning their content roadmaps with broader brand growth goals and SEO initiatives. - Bridge the gap between YouTube and other organic channels, ensuring "Hero" video content is systematically repurposed into high-authority SEO articles and PR assets. - Support the team in maximizing Video SEO and "Short-to-Long" funnel strategies to increase channel authority and reach. - Define unified metrics that track how video content contributes to the total "Halo Effect" of brand search and organic revenue. - PR, Authority & Earned Media - Partner with the PR team to synchronize media outreach with SEO "Entity" strategies, ensuring all earned coverage builds the founders' E-E-A-T (Expertise, Authoritativeness, and Trustworthiness). - Implement AI-backed sentiment and attribution tools to move reporting from simple impressions to measurable brand-authority impact. - Sync Social platform strategies with the broader organic content cycle, ensuring a unified brand voice across all "discovery" interfaces. - Develop AI workflows for trend discovery and creative scaling, allowing the team to 10x engagement and in-app search visibility (TikTok/IG SEO) without increasing manual overhead. - Analytics & Attribution - Define and track unified KPIs that prove the value of organic , focusing on share of voice, sentiment, and organic-to-conversion attribution. - Build cross-channel dashboards that visualize the "Halo Effect" of initiatives and programs on direct search volume and overall brand health. - Lead testing and optimization across organic touchpoints. Qualifications (Note: We strongly encourage you to apply even if you don’t tick ALL of these boxes.): - 10+ years in SEO, content, communications, or organic growth roles. - Minimum 5 years managing teams or leading cross-functional initiatives. - Experience integrating SEO, PR, and social programs. - Deep technical fluency in AI LLMs (GPT-4, Claude, etc.) and their application in content marketing. - Knowledge of AI search/answer engines and emerging visibility platforms (preferred) - Experience with data-driven PR or entity/structured data strategy (preferred) - Proficiency in SEO, social, analytics, and PR tools (GA4, GSC, Ahrefs, Meltwater, Brandwatch, Sprout) (preferred) Golden Perks & Benefits: - Comprehensive Healthcare Coverage – We cover 100% of premiums for employee-only medical, dental, and vision plans. - Bonus Opportunities – Earn more with both annual and monthly bonus programs tied to performance. - Investing in Your Future – We match up to 3.5% of your 401(k) contributions and offer a company-sponsored Employee Stock Ownership Plan (ESOP), helping your retirement savings grow alongside the company. Learn more. - Work-Life Balance – Start your first year accruing up to 15 days of vacation, plus 6 paid sick and mental health days. - Well-Being Support – Take advantage of our Employee Assistance Program, company closure dates, free weekly yoga and meditation classes, and expanded mental health benefits—we take a holistic approach to your well-being. - Career Growth – Grow with us through our mentorship program, continuous learning opportunities, and performance-based pay increases designed to help you advance. - Make an Impact – Give back through our charity sponsorships. Together, we’ve donated over $9 million to communities worldwide. - Additional Benefits - Cell/internet reimbursement, free employee products, annual events, and more! To read more about our Perks & Benefits, click here. The base salary range is $154,000 - $185,000, plus annual & monthly KPI bonus potential. The posted salary range in this job posting reflects data based on California's cost of labor analysis. This salary range is subject to change per state; please click here to find the pay differential in your state of residence if the role is remote. Salary is based on a wide range of factors that include relevant experience, knowledge, skills, other job-related qualifications, and geographical location. We are an Equal Opportunity Employer and make employment decisions without regard to race, color, religion, sex, gender identity, sexual orientation, national origin, age, disability, veteran status, or any other protected status under applicable law. We will consider for employment all qualified applicants with criminal histories in a manner consistent with applicable law.

Creating a world where pets live longer, healthier lives, from their very first meal. Learn more about our brands. We’re Looking For A(n): Paid Ads Specialist Location: Remote (El Segundo, CA and/or Burbank/North Hollywood, CA) What You’ll Be Doing: This position will help plan, implement, monitor and analyze our current and future eCommerce advertising and marketing campaigns (including Amazon, Chewy, Walmart, and others) and support the expansion of the Company's rapidly growing pet business by owning the Advertising/Marketing components. - Set-up, manage, execute and analyze Pay-Per-Click (PPC) campaigns and budgets on a daily, weekly, and monthly basis to keep spend optimized for sales growth while hitting ROI goals - Recommend, Create, and A/B Test Sponsored Brands, Sponsored Products and Sponsored Display campaigns - Work with the eCommerce team to develop and implement marketing growth and profitability strategy - Work with the eCommerce team to develop a promotional calendar and marketing strategy - Monitor and identify market and competitor trends - Partner with eCommerce and brand teams to optimize and develop messaging and brand assets compliant with brand guidelines and Amazon standards to increase sales and conversions - Perform regular tracking and analysis on the performance of each advertising channel and campaign - Review retailer managed campaigns and social campaigns for performance metrics, analyze data and report on most successful tactics to shape future campaigns - Present data and campaign performance recaps to leadership periodically as needed Qualifications (Note: We strongly encourage you to apply even if you don’t tick ALL of these boxes.): - Proven problem-solving skills. - Highly organized, analytical, and collaborative - Adaptive and flexible with managing changing priorities - Solid communication skills, both written and verbal - Excellent time management and organizational skills - Be an expert in digital advertising - Flexibility and adaptability - Required Education: Bachelor’s degree in Marketing, Advertising, or related field - Required Experience: - 2-3 years of experience with Pay Per Click advertising (Amazon Advertising, Google Ads, Bing Ads, Facebook Ads, Walmart Connect) - Knowledge of Online Search Advertising (Amazon Ads), with a proven record of increasing sales a must - Knowledge of how product listings are considered relevant to Amazon’s search and sponsored algorithms - Preferred Experience: - Familiarity with Amazon Seller Central/Vendor Central platform/Walmart Connect/Chewy Ads/Perpetua Golden Perks & Benefits: - Comprehensive healthcare coverage – We cover 100% of premiums for medical, dental, and vision plans for employee-only plans. - Annual bonus - We match up to 3.5% of your 401k contributions, ensuring your retirement savings grow alongside your career. - 6 paid sick and mental health days, an Employee Assistance Program, free weekly yoga and meditation classes, and additional mental health benefits, because we take a holistic approach to your well-being. - Invest in your future with our Employee Stock Ownership Plan, where company contributions fund your retirement plan with company stock. Learn more. - Reimbursements for a portion of personal cell phone and internet usage for eligible employees. - Professional development opportunities with mentorship, continuous learning programs, and performance-based pay increases, empowering you to progress and excel in your career. - Through our charity sponsorships, you can make a positive impact on communities worldwide. We’ve donated over $9 million to date. - Potential for quarterly KPI bonuses. The base salary range is $72,000-$90,000, plus bonus potential. The posted salary range in this job posting reflects data based on California's cost of labor analysis. This salary range is subject to change per state; please click here to find the pay differential in your state of residence if the role is remote. Salary is based on a wide range of factors that include relevant experience, knowledge, skills, other job-related qualifications, and geographical location. We will consider for employment all qualified applicants with criminal histories in a manner consistent with applicable law. A Note to Recruiting Agencies: At Golden Pet Brands, we handle all hiring through our internal Talent Acquisition team. Occasionally, we might use staffing or recruiting agencies to support our internal team in finding the right candidates. Agencies are not authorized to contact our hiring teams directly to present candidates. Our internal Talent Acquisition team is responsible for all candidate presentations to our hiring managers. Golden Pet Brands will need written approval and a signed agreement before submitting any candidate info for a specific job opening. Without this, we won’t pay any fees for placements. Thank you for your understanding. Candidate Safety: The safety of our candidates is our highest priority. When looking for a job, please be aware of cyber criminals, fake domains, and fraudulent job offers. Golden Pet Brands recruiters will only contact applicants from our official company e-mail domain, (NAME@GOLDENHIPPO.COM or NAME@GOLDENPETBRANDS.COM) or through our internal Applicant Tracking System, Greenhouse. In addition, Golden Pet Brands recruiters will never send you checks, or ask you to disclose personal financial details. If you receive any suspicious communications regarding an open position or a job offer, please contact Golden Pet Brands directly at safety@goldenhippo.com to verify its validity. Click here to learn more about general internet safety and our hiring practices.

Creating a world where pets live longer, healthier lives, from their very first meal. Learn more about our brands. We’re Looking For A(n): Territory Sales Manager Location: Northern California What You’ll Be Doing: As the Territory Sales Manager, you'll be the driving force behind Golden Pet Brand’s success in Northern California and Nevada. You'll wear many hats – a relationship builder, a sales champion, and an execution expert – focusing on expanding our retail store base, acquiring new accounts, and achieving stellar sales results. This is your chance to take ownership of your territory's success and become a key player in our sales growth strategy. - Identify and acquire new stores within your assigned territory, using various sales tactics and strategies. - Manage and grow territory level focused accounts (ie. small chains) through HQ relationships and joint business planning. - Build and maintain strong distribution and store level relationships, providing excellent service and support. - Meet and exceed sales targets, manage trade spend and travel budget and drive product adoption. - Provide accurate and timely sales forecasts and reports to the sales management team. - Continuously monitor and adapt to, and report back on, market trends and competitive activity within your territory. - Collaborate with cross-functional teams to ensure seamless order fulfillment and client satisfaction. - Ensure flawless execution of new product launches, promotions and marketing programs. - Attend industry events, including distributor and retailer shows, to represent the brands and expand your network and stay updated on industry trends. - Maintain a deep understanding of pet brands, the independent pet channel and the pet industry on the whole. Qualifications (Note: We strongly encourage you to apply even if you don’t tick ALL of these boxes.): - 3+ years of experience in the Pet or CPG industry selling to retailers at store level, and experience selling through distributor sales reps. - Thorough understanding of the pet industry, including pet distributors and retailers, and how they operate. - Knowledge of sales management within the retail channel, including market dynamics and strategies. - Ability to develop and maintain mutually beneficial relationships with focused accounts. - Curiosity and commitment to ongoing growth, staying updated on industry trends, and uncovering new opportunities. - Capable of strategic planning to maximize sales within the designated territory. - Self-motivated and self-directed. - Detail-oriented with exceptional follow-through skills to ensure tasks are completed accurately. - In-depth understanding how regional chains operate and collaborating with headquarters personnel. - Flexible and adaptable to changes, particularly in launching new brands and products, and adjusting strategies and tactics accordingly. - Bachelor’s Degree or equivalent experience - Must be open to up to 75% travel Golden Perks & Benefits: - Comprehensive healthcare coverage – We cover 100% of premiums for medical, dental, and vision plans for employee-only plans. - Annual bonus - We match up to 3.5% of your 401k contributions, ensuring your retirement savings grow alongside your career. - 6 paid sick and mental health days, an Employee Assistance Program, free weekly yoga and meditation classes, and additional mental health benefits, because we take a holistic approach to your well-being. - Invest in your future with our Employee Stock Ownership Plan, where company contributions fund your retirement plan with company stock. Learn more. - Reimbursements for a portion of personal cell phone and internet usage for eligible employees. - Professional development opportunities with mentorship, continuous learning programs, and performance-based pay increases, empowering you to progress and excel in your career. - Through our charity sponsorships, you can make a positive impact on communities worldwide. We’ve donated over $9 million to date. - Potential for quarterly KPI bonuses. The base salary range is $77,800-$90,000, plus bonus potential. The posted salary range in this job posting reflects data based on California's cost of labor analysis. This salary range is subject to change per state; please click here to find the pay differential in your state of residence if the role is remote. Salary is based on a wide range of factors that include relevant experience, knowledge, skills, other job-related qualifications, and geographical location. We will consider for employment all qualified applicants with criminal histories in a manner consistent with applicable law. A Note to Recruiting Agencies: At Golden Pet Brands, we handle all hiring through our internal Talent Acquisition team. Occasionally, we might use staffing or recruiting agencies to support our internal team in finding the right candidates. Agencies are not authorized to contact our hiring teams directly to present candidates. Our internal Talent Acquisition team is responsible for all candidate presentations to our hiring managers. Golden Pet Brands will need written approval and a signed agreement before submitting any candidate info for a specific job opening. Without this, we won’t pay any fees for placements. Thank you for your understanding. Candidate Safety: The safety of our candidates is our highest priority. When looking for a job, please be aware of cyber criminals, fake domains, and fraudulent job offers. Golden Pet Brands recruiters will only contact applicants from our official company e-mail domain, (NAME@GOLDENHIPPO.COM or NAME@GOLDENPETBRANDS.COM) or through our internal Applicant Tracking System, Greenhouse. In addition, Golden Pet Brands recruiters will never send you checks, or ask you to disclose personal financial details. If you receive any suspicious communications regarding an open position or a job offer, please contact Golden Pet Brands directly at safety@goldenhippo.com to verify its validity. Click here to learn more about general internet safety and our hiring practices.

• Set up, manage, analyze, and scale Facebook campaigns and budgets on a daily, weekly, and monthly basis to keep spending optimized for sales growth while hitting strict ROI goals. • Drive the creation of new ad creatives both through your own ideas as well as collaboration with copy and video creative departments to ensure that we have new, exciting creative to test for every offer each week. • Continuously ideate, implement, and measure results of A/B testing for both creatives and campaign targeting to optimize for engagement/conversions • Monitor and optimize ad performance across all campaigns, including during weekends and holidays, to ensure consistent ROI and respond promptly to performance fluctuations • Perform regular tracking and analysis of the performance of each campaign. • Prepare and deliver performance reports identifying successes and opportunities for improvement. • Troubleshoot blockers to scale ad spend. • Stay up-to-date on our offers, paid social media best practices, and our competitive landscape. • Participate in innovation and improvement of team systems advertiser campaigns and launch flows.

Develop and execute engaging video content strategies, oversee video production and editing, write compelling scripts, and analyze performance data to optimize marketing efforts in health and wellness storytelling.

Assist in preparing for video shoots and organizing video assets, while maintaining spreadsheets and ensuring proper uploads. Support the production team with daily paperwork and catering organization for crew and actors.

• Supporting the Influencer team in executing and managing a broad range of partnerships across multiple brands. • Assist in sourcing influencers and UGC creators that align with brand values, campaign goals, and creative directives. • Draft and send outreach messages to influencers and UGC creators for collaboration opportunities. • Monitor and respond to inbound emails, supporting communication around campaign details, deliverables, and timelines. • Assist with rate discussions and negotiations under team guidance. • Support the creation of content briefs and influencer decks for upcoming campaigns. • Identify potential influencer partners through brand mentions, tags, and organic social conversations. • Help organize, track, and manage creative assets delivered by influencers and UGC creators. • Maintain internal trackers and documentation to ensure campaigns are organized and up to date. • Collaborate cross-functionally with internal teams to support campaign execution and reporting. • Conduct competitive research of influencer marketing programs to help develop our program’s reach, engagement, and success. • Track and share results of current influencer marketing campaigns with a data-driven mindset.