• Own paid media strategy and execution across Meta, TikTok, AppLovin, and emerging platforms. • Manage and optimize large monthly budgets ($150k–$250k+ per brand). • Lead offer testing, funnel strategy, creative testing frameworks, and scaling systems. • Forecast performance, build growth plans, and guide budget allocation. • Work closely with the creative team to develop winning angles, hooks, and testing roadmaps. • Analyze performance deeply (ROAS, MER, LTV, CAC, contribution margin). • Prepare and present clear performance reports and strategic insights to clients. • Act as the main point of contact for clients, leading calls and performance reviews. • Build and improve internal systems for experimentation, scaling, and knowledge sharing.

• Create & execute inbound marketing campaigns • Drive inbound enquiries through organic SEO, app store listings, content marketing, and social media. • Test and scale paid channels including paid search • Optimise and scale our email outreach campaigns • Craft a content strategy that targets all stages of the buyer's journey, from awareness to decision • Report on campaign performance using analytics tools • Improve and manage the company’s website, optimising to educate the market and convert leads

Set clear goals, manage workload distribution, and ensure strong collaboration across countries Foster a culture of accountability, creativity, and continuous improvement

• Make outbound calls to potential customers to generate leads