• analyze digital marketing performance across multiple channels • conduct deep-dive, ad-hoc analyses to evaluate paid media effectiveness • maintain data visualization dashboards and reports that track key metrics and KPIs • work closely with marketing, product, and engineering teams to implement tracking and attribution mechanisms • manage key marketing platforms to ensure data integrity and process efficiency

• Daily HubSpot management and analytic overview to present report • Email marketing campaigns via HubSpot • Developing tools and methods for collecting data such as HubSpot analytics, research, or form submissions • Collecting and analyzing external data to identify trends • Creating graphic representations of data and translating research into easily readable content for stakeholders and other departments • Monitoring and managing the company’s social media platforms via HubSpot • Propose copy for social media posts that will drive high engagement • Plan and execute LinkedIn advertising campaigns through HubSpot

• Drive strategic marketing initiatives that support autoimmune therapeutic area business • Shape and refine service messaging • Generate qualified leads and empower sales team • Develop content strategies and digital content strategy • Lead cross-functional planning and execution of a yearly conference strategy

• Lead and own strategic planning of marketing efforts for assigned areas, specifically all therapeutic marketing for our growing Autoimmune therapeutic area, clinical FSP, and related services. Support other services within our CRO offerings as assigned • Create messaging frameworks relating Feature/Advantage/Benefit (FAB) with proof points to optimize market positioning • Work with stakeholders (and agencies as needed) to create compelling, differentiated messaging based on the FAB analysis to drive product awareness and engagement with clients • Develop content strategies to leverage the messaging, considering omnichannel approaches • Drive the development, implementation, and optimization of sales enablement tools to activate the sales force in attainment of financial targets • Identify Autoimmune and FSP client profiles in cooperation with Lead Generation and Inside Sales Team • Develop and execute a digital content strategy, leveraging an omni-channel approach including blogs, website, SEM, SEO, AI search, social media, and other channels. • Ensure consistent messaging and engagement with key stakeholders across digital platforms. • Monitor impact of digital strategy to prioritize highest ROI activities • Collaborate with operational, medical/scientific and commercial teams to identify relevant topics and ensure high-quality content delivery. • Incorporate a thought leadership strategy demonstrating Precision’s focused approach to autoimmune, oncology, rare indications, and other areas identified by commercial strategy, using video, white papers, and other channels to maximize exposure • Proactively, work with stakeholders across Precision businesses to foster convergence and holistic storytelling • Lead cross-functional planning and execution of a yearly conference strategy for assigned areas including budgeting, messaging, and execution in partnership with the PFM event team. • Attend select events in person • Provide expertise and guidance to team members and cross-functional partners. • Lead and manage complex projects or functional areas, ensuring alignment with business goals. • Actively contribute to the development of departmental strategies and marketing plans. • Continuously improve technical skills and stay current with emerging technologies and marketing trends. • Ensure projects are delivered on time and within budget across the entire project lifecycle. • Provide competitive intelligence input to drive growth strategies. • Mentor junior team members and contribute to talent development across the marketing function • Serve as a strategic advisor to senior leadership on marketing initiatives and business impact • Monthly reporting on all activities relevant to assigned business areas, conference planning and updates, podcasts, webinars and other key activities. • Deliver actionable insights and strategic recommendations based on performance metrics, market trends, and stakeholder feedback