Sr. Digital Marketing Specialist About the role: We are looking for a Sr. Digital Marketing Specialist to join the Paid Media team. This role is critical in streamlining and executing digital advertising campaigns while ensuring efficiency in campaign management and optimization. The ideal candidate will have a strong background in paid media, data analysis, and digital marketing strategies with a focus on advertising to the EMEA region. - Responsibilities: - EMEA Market Expert: Set-up “local-first” programs which prioritize localized content and creative and have a pulse on top trends in the EMEA and MENA markets as well as a solid understanding of GDPR and country regulations. Serve as the main point of contact with EMEA Marketing stakeholders. - Hybrid Campaign Management: Comfortable in managing external agencies as well as executing and optimizing paid media campaigns across various digital channels, including Google, LinkedIn, Reddit and Meta. - Performance Analysis: Analyze campaign performance metrics, identify trends, and provide data-driven recommendations for optimization. - Ad Operations Support: Assist in campaign setup, audience segmentation, and bid management to drive efficiency and improve ROI. - A/B Testing & Optimization: Conduct A/B tests to refine ad creatives, targeting strategies, and messaging for maximum impact. - Budget & Bidding Strategies: Manage budgets effectively, implementing bidding strategies that maximize return on investment. - Marketing Operations: Work closely with Marketing Operations team to support lead routing production including setting up lead routing/syncing, lead flow investigation, vendor onboarding, system troubleshooting - Project Management: Ensure all necessary assets, including ad creatives and copy, are received in a timely manner for campaign launches. Coordinate with relevant teams to maintain campaign schedules and deadlines. - Automation & Process Improvement: Identify opportunities to streamline manual tasks and improve workflow efficiency. - Collaboration & Communication: Work closely with the rest of the paid media team to align goals, share insights, and support strategic initiatives. Serve as a subject matter expert and consultant to the broader marketing organization, providing guidance on campaign strategy, planning, and execution - Qualifications & Experience: - - - **REQUIRED** Strong GDPR knowledge and experience working with localized B2B publishers in EMEA. - 5+ years of experience in paid media and digital advertising. - Strong expertise in Google SEM, Meta, LinkedIn, and other paid media platforms. - Proficiency in campaign performance analysis, data interpretation, and reporting. - Experience with techstack tools such as Adobe Analytics, Tableau, Salesforce CRM, and Marketo. - Strong understanding of bidding strategies, audience targeting, and conversion tracking. - Experience with A/B testing methodologies and optimization techniques. - Proficiency in project management tools like Asana - A great teammate and self-starter that is comfortable working in a rapidly changing environment, taking initiative with limited resources, and making data driven and decisions - Excellent written and verbal communications skills - Comfortable managing multiple assignments with competing priorities and tight deadlines #LI-KY1 The minimum and maximum base salaries for this role are posted below; additionally, the role is eligible for bonus potential, equity and benefits. The range displayed reflects the minimum and maximum target for new hire salaries for the role based on U.S. location. Within the range, the salary offered will be determined by work location and additional factors, including job-related skills, experience, and relevant education or training. US (SF Bay Area, DC Metro, NYC, Seattle) Pay Range $118,300—$177,500 USD The minimum and maximum base salaries for this role are posted below; additionally, the role is eligible for bonus potential, equity and benefits. The range displayed reflects the minimum and maximum target for new hire salaries for the role based on U.S. location. Within the range, the salary offered will be determined by work location and additional factors, including job-related skills, experience, and relevant education or training. US2 (all other US offices/remote) Pay Range $106,500—$159,700 USD Join Us in Securing the World's DataRubrik (RBRK), the Security and AI Operations Company, leads at the intersection of data protection, cyber resilience, and enterprise AI acceleration. Rubrik Security Cloud delivers complete cyber resilience by securing, monitoring, and recovering data, identities, and workloads across clouds. Rubrik Agent Cloud accelerates trusted AI agent deployments at scale by monitoring and auditing agentic actions, enforcing real-time guardrails, fine-tuning for accuracy and undoing agentic mistakes. Linkedin | X (formerly Twitter) | Instagram | Rubrik.com Inclusion @ RubrikAt Rubrik, we are dedicated to fostering a culture where people from all backgrounds are valued, feel they belong, and believe they can succeed. Our commitment to inclusion is at the heart of our mission to secure the world’s data. Our goal is to hire and promote the best talent, regardless of background. We continually review our hiring practices to ensure fairness and strive to create an environment where every employee has equal access to opportunities for growth and excellence. We believe in empowering everyone to bring their authentic selves to work and achieve their fullest potential. Our inclusion strategy focuses on three core areas of our business and culture: - Our Company: We are committed to building a merit-based organization that offers equal access to growth and success for all employees globally. Your potential is limitless here. - Our Culture: We strive to create an inclusive atmosphere where individuals from all backgrounds feel a strong sense of belonging, can thrive, and do their best work. Your contributions help us innovate and break boundaries. - Our Communities: We are dedicated to expanding our engagement with the communities we operate in, creating opportunities for underrepresented talent and driving greater innovation for our clients. Your impact extends beyond Rubrik, contributing to safer and stronger communities. Equal Opportunity Employer/Veterans/DisabledRubrik is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability. Rubrik provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Rubrik complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please contact us at hr@rubrik.com if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment. EEO IS THE LAW NOTIFICATION OF EMPLOYEE RIGHTS UNDER FEDERAL LABOR LAWS

• Plan, execute, and optimise campaigns across Google Ads and paid social channels • Manage budgets, bidding strategies, and campaign performance • Continuously test creatives, audiences, and messaging to improve ROI • Monitor and improve website performance and user experience • Optimise landing pages to increase conversion rates and click-through rates (CTR) • Collaborate on content, layout, and funnel improvements • Manage and grow social media presence across relevant platforms • Plan and schedule content aligned with brand and campaign objectives • Analyse engagement and optimise content performance • Track and report on key metrics (CTR, CPC, CPA, conversion rates) • Provide data-driven insights and recommendations • Use tools such as Google Analytics, Meta Ads Manager, and other platforms

• Develop and lead a comprehensive digital operations strategy and roadmap to deliver positive program results across all digital channels including app, website, mobile, email, push notifications, SMS, SEO and more. • Ensure execution meets company goals for performance of these channels, including clicks, installs, redemptions, opens, customer database growth, site traffic, SEO rankings, and other key marketing KPIs. • Closely partners with Marketing Performance team to ensure digital channels are meeting or exceeding monthly and annual marketing valuation targets. • Provide strategic direction, digital channel expertise, and oversight for Tanger's digital products, programs, and assets from a marketing perspective. • Serve as lead to agencies and digital vendor partners from a marketing perspective in partnership with Technology. • Define success metrics for digital channels. • Regularly analyze performance data, engagement metrics, and benchmarks to derive insights, optimize strategies, and surface opportunities to key stakeholders. • Drive and support channel acquisition growth of new customers and expand the lifetime value of customers across all digital channels. • Develop and maintain a strategy for ongoing development and backend architecture maintenance, martech utilization in partnership with Technology and improved organic optimizations for all digital channels. • Align resources and define timelines with an eye towards prioritization and business impact. • Publish these strategies through a separate development calendar for channel projects, that aligns resources, manages launch timelines, and sets expectations with stakeholders. • Partners with IT and analytics teams to implement ongoing enhancements, integrations, and infrastructure to scale database capabilities. • Collaborate closely with National Marketing, Field Marketing and Customer Experience teams to ensure digital experiences support broader brand, marketing goals and objectives while improving overall customer experience on Tanger’s digital properties and platforms.

• Manage adwords and other paid channels • Set targets and build strategies to help achieve them • Create and test ad copy for operational efficiency • Create and optimise landing pages to increase signups • Develop and implement campaigns to better lead quality and beat the competition • Perform data analysis around web traffic and other key metrics • Monitor KPIs, and set up mechanisms to measure multiple campaigns across many online channels • Draw meaningful conclusions from campaign data and identify potential opportunities for improvement • Communicate with team members on campaign developments, timelines, and results