• Plan, execute, and optimise campaigns across Google Ads and paid social channels • Manage budgets, bidding strategies, and campaign performance • Continuously test creatives, audiences, and messaging to improve ROI • Monitor and improve website performance and user experience • Optimise landing pages to increase conversion rates and click-through rates (CTR) • Collaborate on content, layout, and funnel improvements • Manage and grow social media presence across relevant platforms • Plan and schedule content aligned with brand and campaign objectives • Analyse engagement and optimise content performance • Track and report on key metrics (CTR, CPC, CPA, conversion rates) • Provide data-driven insights and recommendations • Use tools such as Google Analytics, Meta Ads Manager, and other platforms

• Develop and lead a comprehensive digital operations strategy and roadmap to deliver positive program results across all digital channels including app, website, mobile, email, push notifications, SMS, SEO and more. • Ensure execution meets company goals for performance of these channels, including clicks, installs, redemptions, opens, customer database growth, site traffic, SEO rankings, and other key marketing KPIs. • Closely partners with Marketing Performance team to ensure digital channels are meeting or exceeding monthly and annual marketing valuation targets. • Provide strategic direction, digital channel expertise, and oversight for Tanger's digital products, programs, and assets from a marketing perspective. • Serve as lead to agencies and digital vendor partners from a marketing perspective in partnership with Technology. • Define success metrics for digital channels. • Regularly analyze performance data, engagement metrics, and benchmarks to derive insights, optimize strategies, and surface opportunities to key stakeholders. • Drive and support channel acquisition growth of new customers and expand the lifetime value of customers across all digital channels. • Develop and maintain a strategy for ongoing development and backend architecture maintenance, martech utilization in partnership with Technology and improved organic optimizations for all digital channels. • Align resources and define timelines with an eye towards prioritization and business impact. • Publish these strategies through a separate development calendar for channel projects, that aligns resources, manages launch timelines, and sets expectations with stakeholders. • Partners with IT and analytics teams to implement ongoing enhancements, integrations, and infrastructure to scale database capabilities. • Collaborate closely with National Marketing, Field Marketing and Customer Experience teams to ensure digital experiences support broader brand, marketing goals and objectives while improving overall customer experience on Tanger’s digital properties and platforms.

• Manage adwords and other paid channels • Set targets and build strategies to help achieve them • Create and test ad copy for operational efficiency • Create and optimise landing pages to increase signups • Develop and implement campaigns to better lead quality and beat the competition • Perform data analysis around web traffic and other key metrics • Monitor KPIs, and set up mechanisms to measure multiple campaigns across many online channels • Draw meaningful conclusions from campaign data and identify potential opportunities for improvement • Communicate with team members on campaign developments, timelines, and results

About Us Lyrasis (www.lyrasis.org) is a 501 c 3 non-profit membership organization whose mission is to support enduring access to the world's shared academic, scientific and cultural heritage through leadership in open technologies, content services, digital solutions and collaboration with archives, libraries, museums and knowledge communities worldwide. Our Mission Statement is: Lyrasis empowers libraries, archives and museums through content services, open technologies and community-based solutions that expand access to information, preserve cultural heritage, and advance the shared goals of our members and the communities we serve. Collaboratively, we build a future that is inclusive, equitable, accessible and sustainable. Lyrasis organizational and staff values are: communication, respect, collaboration, impact, and service. Lyrasis was created by its members to help them tackle wide-reaching challenges with collective strengths. Lyrasis helps its members amplify their impact and influence. Summary Description: Lyrasis is seeking a Digital Marketing Specialist, reporting to the Creative Director, that works collaboratively to create and deliver strong digital engagement for Lyrasis and its sub-brands. Lyrasis is strategically focused on content and scholarly communication, licensing, open access, community-supported software and hosting services, and eBooks and community engagement. This position works to disseminate information to more than 3,000 members and active users of Lyrasis services. The Digital Marketing Specialist will work across the Marketing and Communications (MarComm) team to deliver campaigns focused on social media, website performance, and user experience to advance Lyrasis and its 24+ solutions. This includes defining and working on digital marketing campaigns, including designing and creating digital content for Lyrasis' websites, social media channels, email marketing campaigns, collateral conferences, web assets and more. Duties/Responsibilities: - Social Media Strategy: Develop and maintain a comprehensive social media strategy and calendar, coordinating across the entire organization and related platforms (e.g., Palace). - Website & UX Management: Lead the development of new web pages and maintenance of current webpages with a focus on data-driven design, analytics, and enhanced user experience. - Strategic Liaison: Serve as the primary MarComm liaison to one or more solutions teams for all marketing and communications needs. - Campaign Execution: Build and deploy digital content and messaging to build brand awareness and create engagement within the community. - Analytics & Reporting: Maintain and share traffic and engagement analytics in regular reporting shared across Lyrasis using Google Analytics and social platform tools. - Brand Consistency: Collaborate with the Creative Director to ensure all digital assets maintain a cohesive Lyrasis brand and message. - Paid Media: Investigate and manage the expansion of paid social media and digital advertising. - Content Support: Help the Content Strategist develop and deliver digital content through newsletters, emails, blogs, and the website. - Digital Asset Management: Contribute to and maintain Canva repository and utilize design proficiency to produce effective digital visuals to complement campaigns. Required Skills and Qualifications: - Fluency with social media management platforms (Hootsuite), CMS tools, and analytics (Google Analytics). - Understanding of web design principles, UX/UI best practices, and data-driven design. - Proficiency in digital design tools such as Canva and Figma; basic skills in Adobe Creative Cloud (Photoshop) for digital asset creation or adjustment. - Experience managing professional social media accounts and digital marketing campaigns. - Excellent communication, collaboration, and organizational skills to manage multiple projects and stakeholders simultaneously. - Background in non-profits and/or libraries is preferred. - Bachelor's degree preferably in marketing, communications, graphic design or related field - Two + years professional marketing, communications or design experience Supervisory Responsibilities: - None Physical Demands: - This position is fully remote and requires sedentary work that primarily involves sitting/standing. Incumbent must be able to meet and communicate regularly via Zoom, Microsoft Teams, and/or other teleconferencing means. - While this position is 100% remote, it requires occasional travel to Lyrasis company events and in-person professional development, meetings and/or conferences. Application Details: - Applications will be accepted through Thursday, April 16, 2026. - Applications MUST include: Cover Letter and Resume - Applications without a Cover Letter will NOT be considered Salary Range: $65,000 to $70,000 per year At Lyrasis, one of our core values is to provide an inclusive environment to all who are employed here. Therefore, the company is intentional in providing fair and equitable employment opportunities to all applicants, without regard to race, color, religion, sex, national origin, age, disability or genetics. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.