• Discover & execute new innovative & unique growth marketing campaign ideas to attract prospects and convert leads • Work alongside Pathmonk’s Growth team globally to brainstorm and execute on new out-of-the-box experiments to deliver, target, and run strategies that drive direct revenue impact • Manage the pipeline of experiment testing opportunities to ensure we’re maximizing our testing velocity; Set growth campaign goals & analyze demand generation performance, draw insights and present results to facilitate data driven decisions • Host the Pathmonk Presents Growth Marketing Podcast to drive awareness • Video cutting & editing around the Pathmonk Presents podcast • Design asset creation for Pathmonk Presents podcast

• Share creative best practices to inspire thousands of educators • Complete a single project as a content contributor

• Create content that supports teacher instruction, in Spanish and English • Collaborate with team to close the achievement gap • Complete a single project when contracted

• Creating content that will capture maximum customer interest • Writing and reviewing content for websites, social media pages, and public communications • Optimize Search Engine Optimization driven content and increase the site traffic • Collaborating with the content and marketing team to decide the campaign and promotional material • Measuring and monitoring company website and social media traffic statistics • Monitor the increase in traffic due to new content and take actions accordingly to improve the traffic metrics • Brainstorming and suggesting new ways to improve the traffic by tapping into new platforms and channels • Ensure that the content is compliant with the copyright and data protection laws • Maintain consistency in content and ensure alignment with the brand history and plans • Identify customers needs in relation to the company and write content to cater those needs • Update the website, social media and content pages periodically • Conducting research on the key SEO terms and incorporating them into the content to achieve maximum viewership