• Develop and implement a comprehensive content strategy that aligns with our brand and business goals. • Identify key content themes and topics based on industry trends, audience interests, and business priorities. • Create content calendars and manage the production schedule to ensure timely delivery of all content. • Write, edit, and optimize high-quality content for various channels, including our website, blog, social media, and email marketing. • Ensure all content is on-brand, consistent in style and tone, and optimized for SEO and user engagement. • Collaborate with designers, videographers, and other team members to produce multimedia content. • Implement SEO best practices to improve organic search rankings and drive traffic to our website. • Monitor and analyze content performance metrics, including website traffic, engagement, and conversion rates. • Use data-driven insights to refine content strategies and improve overall effectiveness. • Develop and execute social media strategies to increase brand awareness and engagement. • Manage social media accounts, including content creation, scheduling, and community management. • Plan and execute existing and new email marketing campaigns, including newsletters, promotional emails, and automated drip campaigns. • Work closely with other departments, including sales, product, and customer support, to ensure cohesive messaging across all touchpoints. • Establish Taktical as a thought leader in the digital marketing industry through content that showcases our expertise.

• Recherche von Themen und Keywords, basierend auf der Customer Journey unserer Kunden • Koordination deiner Content-Projekte eigenständig und sinnvolles Priorisieren von Aufgaben • Aufsetzen einer wirksamen Content-Strategie basierend auf der Corporate Identity unserer Kunden • Entwicklung und Umsetzung von Websites, Landing Pages, Blog- und Magazinbeiträgen in enger Abstimmung mit Projektleitern und Kollegen • Schreiben von Briefings für unsere Kunden und Unterstützung bei der Anpassung ihrer Webseiten auf Nutzerbedürfnisse

• The Content Analyst will work synergistically with analysts from other areas to carry out activities such as: • Planning and creating content for digital marketing campaigns (blog articles, landing pages, websites, email marketing, e-books, nurture flows, outbound cadences, and social media copy); • Optimizing content for SEO • Persona creation • Planning and strategy for client content and Inbound Marketing • Copyediting and proofreading • Creating reports and presentations

• Coordinate interviews with internal leadership and subject-matter experts • Write and edit content for various channels and assets including but not limited to case studies, blogs, press releases, sales collateral, drip campaigns, webinars, etc. • Create and maintain a schedule of webinars, including topics and presenters • Handle administration of webinars, such as setup in BrightTalk and WordPress, Zoom event, attendee registration, and communications • Assist with developing and managing content and social media marketing programs, including publishing case reports, blogs, and other public relations efforts • Coordinate product, event, or content email marketing campaigns, including copy, scheduling, testing, and database management • Evaluate and monitor marketing campaign performance on an ongoing basis by analyzing key metrics and creating comprehensive reports