• Share creative best practices to inspire thousands of educators • Complete a single project as a content contributor

• Create content that supports teacher instruction, in Spanish and English • Collaborate with team to close the achievement gap • Complete a single project when contracted

• Creating content that will capture maximum customer interest • Writing and reviewing content for websites, social media pages, and public communications • Optimize Search Engine Optimization driven content and increase the site traffic • Collaborating with the content and marketing team to decide the campaign and promotional material • Measuring and monitoring company website and social media traffic statistics • Monitor the increase in traffic due to new content and take actions accordingly to improve the traffic metrics • Brainstorming and suggesting new ways to improve the traffic by tapping into new platforms and channels • Ensure that the content is compliant with the copyright and data protection laws • Maintain consistency in content and ensure alignment with the brand history and plans • Identify customers needs in relation to the company and write content to cater those needs • Update the website, social media and content pages periodically • Conducting research on the key SEO terms and incorporating them into the content to achieve maximum viewership

• Develop and implement a comprehensive content strategy that aligns with our brand and business goals. • Identify key content themes and topics based on industry trends, audience interests, and business priorities. • Create content calendars and manage the production schedule to ensure timely delivery of all content. • Write, edit, and optimize high-quality content for various channels, including our website, blog, social media, and email marketing. • Ensure all content is on-brand, consistent in style and tone, and optimized for SEO and user engagement. • Collaborate with designers, videographers, and other team members to produce multimedia content. • Implement SEO best practices to improve organic search rankings and drive traffic to our website. • Monitor and analyze content performance metrics, including website traffic, engagement, and conversion rates. • Use data-driven insights to refine content strategies and improve overall effectiveness. • Develop and execute social media strategies to increase brand awareness and engagement. • Manage social media accounts, including content creation, scheduling, and community management. • Plan and execute existing and new email marketing campaigns, including newsletters, promotional emails, and automated drip campaigns. • Work closely with other departments, including sales, product, and customer support, to ensure cohesive messaging across all touchpoints. • Establish Taktical as a thought leader in the digital marketing industry through content that showcases our expertise.