• Manage Adwords, Facebook ads, and other paid channels • Manage the social media presence of the brand • Handle OnPage and OffPage SEO. • Set targets and build strategies to help achieve them • Create graphical banners/videos that convert well • Create and test ad copy for operational efficiency • Create and optimize landing pages to increase signups • Develop and implement campaigns to better lead quality and beat the competition • Perform data analysis around web traffic and other key metrics • Monitor KPIs, and set up mechanisms to measure multiple campaigns across many online channels • Draw meaningful conclusions from campaign data and identify potential opportunities for improvement • Communicate with team members on campaign developments, timelines, and results

• Perform market analysis and research on the latest trends. • Assist with daily administrative duties. • Design and implement new social media campaign ideas. • Monitor all social media platforms for trending news, ideas, and feedback. • Prepare detailed promotional presentations. • Help with the planning and hosting of marketing events. • Research and evaluate competitor marketing and digital content. • Contribute to the creation of mock-ups, email campaigns, and social media content. • Assist with back-office recruiting needs for all Technical roles for Mexico and the USA. • Thinking outside of the box to find talent at every opportunity. • Using various recruiting platforms for outreach and sourcing candidates. • Partnering with hiring managers in developing a strong candidate experience. • Developing sourcing strategies along with the HR Manager. • Tailoring and posting job listings for open positions. • Maintain company-standard job descriptions for all positions. • Assist with back-office IT Services needs for all IT Services for Mexico and the USA. • Keep learning new technologies in a Rapidly Changing Technological World.

• Develop, execute, and optimise EDM campaigns using Mailchimp, HubSpot, or similar platforms. • Create, schedule, and manage social media content across LinkedIn, Facebook, and Instagram. • Manage and distribute internal marketing communications. • Assist with website updates, landing page creation, and basic CMS management (WordPress or similar). • Design marketing assets, including graphics, presentations, social posts, and digital ads. • Ensure consistent brand voice and visual identity across all channels. • Track campaign performance, engagement, leads, and conversions. • Prepare and deliver regular performance reports with actionable insights. • Collaborate proactively with stakeholders to plan, execute, and refine marketing initiatives.

Role Description The Digital Campaign Manager acts as the technical hub that connects sales and our centralized buying team. This is a collaborative role that assists sales in campaign structure, buying in campaign launching, and acts as the liaison between our client services team and our local markets. This position reports to the Regional Director of Campaign Management and is ultimately responsible for the design, implementation, optimization, and reporting of digital campaigns. Success in this role comes in the form of accelerated sales and reduced campaign cancellations. Responsibilities: - Strategy: - Coach & develop sales professionals on our product capabilities. - Oversee technical approval of proposals being built by our sales strategists. - Give insight and suggestions for sales for ongoing campaigns based on feedback from our buyers. - Campaign Pre-Launch: - Coaches sales on crafting quality messaging for various tactics (social, SEM, programmatic, etc.). - Assigns targeting segments based on experience and overall tactic mix. - Delegates to sales tasks to be completed in order to fully prepare a new client campaign for launch (creative, pixels, KPIs). - Responsible for compiling all elements of the insertion order and scheduling the campaign to be trafficked. - Campaign Post-Launch: - Primary point of contact for local markets you support to our centralized buying, client services, and analytics teams. - Support local market as client optimizations, revisions, upsells and renewals come in from our post-sale teams. - Continually refine and improve continuity between all workgroups. - Participate in regular virtual team meetings with the camera on to foster stronger collaboration and engagement, ensuring active communication and connection with colleagues across departments. Qualifications - Manages time; focuses on urgent and important tasks; avoids procrastination; follows up; shows strong attention to detail; meets deadlines. - Exceptional Communicator. Experience taking the lead in interdepartmental projects. - Experience with digital ad messaging best practices (does not build the ads). - Actively listens; clearly and effectively conveys information; uses professional telephone skills; demonstrates effective business writing skills; shows excellent grasp of grammar. - Exhibits good interpersonal skills; collaborates with others; maintains composure when faced with difficult situations and personalities. - 1+ years experience in digital advertising. - 4-year college degree or comparable work experience required. Benefits - 3 weeks of PTO (+ 9 paid holidays). - Medical, Dental, and Vision Insurance. - 401(k) Retirement Plan. - Casual, high-energy work environment. - Opportunity for upward mobility. - Company provided laptop. - Competitive salary.