Role Description The Digital Campaign Manager acts as the technical hub that connects sales and our centralized buying team. This is a collaborative role that assists sales in campaign structure, buying in campaign launching, and acts as the liaison between our client services team and our local markets. This position reports to the Regional Director of Campaign Management and is ultimately responsible for the design, implementation, optimization, and reporting of digital campaigns. Success in this role comes in the form of accelerated sales and reduced campaign cancellations. Responsibilities: - Strategy: - Coach & develop sales professionals on our product capabilities. - Oversee technical approval of proposals being built by our sales strategists. - Give insight and suggestions for sales for ongoing campaigns based on feedback from our buyers. - Campaign Pre-Launch: - Coaches sales on crafting quality messaging for various tactics (social, SEM, programmatic, etc.). - Assigns targeting segments based on experience and overall tactic mix. - Delegates to sales tasks to be completed in order to fully prepare a new client campaign for launch (creative, pixels, KPIs). - Responsible for compiling all elements of the insertion order and scheduling the campaign to be trafficked. - Campaign Post-Launch: - Primary point of contact for local markets you support to our centralized buying, client services, and analytics teams. - Support local market as client optimizations, revisions, upsells and renewals come in from our post-sale teams. - Continually refine and improve continuity between all workgroups. - Participate in regular virtual team meetings with the camera on to foster stronger collaboration and engagement, ensuring active communication and connection with colleagues across departments. Qualifications - Manages time; focuses on urgent and important tasks; avoids procrastination; follows up; shows strong attention to detail; meets deadlines. - Exceptional Communicator. Experience taking the lead in interdepartmental projects. - Experience with digital ad messaging best practices (does not build the ads). - Actively listens; clearly and effectively conveys information; uses professional telephone skills; demonstrates effective business writing skills; shows excellent grasp of grammar. - Exhibits good interpersonal skills; collaborates with others; maintains composure when faced with difficult situations and personalities. - 1+ years experience in digital advertising. - 4-year college degree or comparable work experience required. Benefits - 3 weeks of PTO (+ 9 paid holidays). - Medical, Dental, and Vision Insurance. - 401(k) Retirement Plan. - Casual, high-energy work environment. - Opportunity for upward mobility. - Company provided laptop. - Competitive salary.

• Develop marketing and campaign strategies. • Measure and report digital marketing campaigns (ROI, CTR, etc.) • Coordinate with internal teams to create landing pages. • Design and maintain social media profiles. • Contribute to the organizations blog. • Come up with insights by studying trends. • Identify conversion and drop-off points optimizing user funnels. • Employ best practices when performing digital marketing and associated responsibilities on behalf of the company. • Manage Clients campaigns on Google Ads, Facebook Ads and similar channels. • Assist the marketing manager with different tasks.

• Media Buying: We work across a ton of different advertising platforms, mainly YouTube, Facebook, TikTok, Google Search & Display. You will be managing upwards of $50,000 - $75,000 a day on these platforms. Some of our clients will scale very hard when we hit a winning campaign, so you will need to be prepared to do so. • Forecasting: You will be forecasting & creating different scenarios to hit clients targets. This includes mapping out current ad metrics, conversion rates & coming up with new improved forecasts based upon us lowering CPC, increasing conversion rates, etc.. • Data Driven Decision Making: In our company, every decision is based upon data. You will be compiling and analyzing performance data for ad creative, landing pages, and offers to assess effectiveness and identify optimization opportunities. • Funnel Strategy: Every client we work with has a sales funnel and you will need to be able to identify where there are pages in the funnel that aren’t hitting industry benchmarks. This will allow us to increase conversion rate & drive more revenue with the same amount of traffic. • Creative Strategy: Creative is at the heart of everything we do. Great creative is the key to actually scaling on paid traffic (All other things being equal). You will be working with our creative team to come up with new angles, big ideas, and ultimately drive creative strategy for our clients. Brainstorm new and creative growth strategies and campaign ideas that set us apart from the competition. • Competitor Research: At CA, we don’t throw sh*t up against the wall and hope it sticks. We look at what’s already working in a particular niche, and look to use that to inspire what we do with ads & funnels that we are running. No need to reinvent the wheel.

• Content creation • Social media scheduling and posting • Social media community management • Email marketing • Copywriting • Basic design • Podcasts • Video editing • Web building and maintenance • Digital Advertising (Google / Meta / Social Media) • Data analytics and review • SEM / PPC / Paid search / Affiliate Marketing • Advising on best practice • Communication and presentations • Creating processes