• Develop marketing and campaign strategies. • Measure and report digital marketing campaigns (ROI, CTR, etc.) • Coordinate with internal teams to create landing pages. • Design and maintain social media profiles. • Contribute to the organizations blog. • Come up with insights by studying trends. • Identify conversion and drop-off points optimizing user funnels. • Employ best practices when performing digital marketing and associated responsibilities on behalf of the company. • Manage Clients campaigns on Google Ads, Facebook Ads and similar channels. • Assist the marketing manager with different tasks.

• Media Buying: We work across a ton of different advertising platforms, mainly YouTube, Facebook, TikTok, Google Search & Display. You will be managing upwards of $50,000 - $75,000 a day on these platforms. Some of our clients will scale very hard when we hit a winning campaign, so you will need to be prepared to do so. • Forecasting: You will be forecasting & creating different scenarios to hit clients targets. This includes mapping out current ad metrics, conversion rates & coming up with new improved forecasts based upon us lowering CPC, increasing conversion rates, etc.. • Data Driven Decision Making: In our company, every decision is based upon data. You will be compiling and analyzing performance data for ad creative, landing pages, and offers to assess effectiveness and identify optimization opportunities. • Funnel Strategy: Every client we work with has a sales funnel and you will need to be able to identify where there are pages in the funnel that aren’t hitting industry benchmarks. This will allow us to increase conversion rate & drive more revenue with the same amount of traffic. • Creative Strategy: Creative is at the heart of everything we do. Great creative is the key to actually scaling on paid traffic (All other things being equal). You will be working with our creative team to come up with new angles, big ideas, and ultimately drive creative strategy for our clients. Brainstorm new and creative growth strategies and campaign ideas that set us apart from the competition. • Competitor Research: At CA, we don’t throw sh*t up against the wall and hope it sticks. We look at what’s already working in a particular niche, and look to use that to inspire what we do with ads & funnels that we are running. No need to reinvent the wheel.

• Content creation • Social media scheduling and posting • Social media community management • Email marketing • Copywriting • Basic design • Podcasts • Video editing • Web building and maintenance • Digital Advertising (Google / Meta / Social Media) • Data analytics and review • SEM / PPC / Paid search / Affiliate Marketing • Advising on best practice • Communication and presentations • Creating processes

• Research through web analytics and use keywords for global promotion and generating leads through digital means. • Plan and execute all web, SEO/SEM, database marketing, email and social media. • Performing market analysis and research on the latest trends. • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points. • Identify critical conversion points and drop off points and optimize user funnels. • Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs). • Update information on our website to boost rankings. • Researching and evaluating competitor marketing and digital content. • Brainstorm new and creative growth strategies through digital marketing. • Plan, execute, and measure experiments and conversion tests.