• Own regional enablement strategy & execution (EMEA) • Partner with EMEA Sales and GTM leadership to understand priorities, skill gaps, and business needs • Extend global enablement programs and adapt them to EMEA market maturity • Own reinforcement of Command of the Message and MEDDPICC in EMEA • Build a “for the field, by the field” model • Act as the in-timezone point of contact for EMEA enablement requests • Bring field insights back to global enablement • Attend and participate in key in-region sales moments • Support the global onboarding program by delivering training modules • Serve as a point of contact for EMEA new hires after onboarding • Help organize APAC sessions as needed

• Develop messaging and positioning for Stripe products or user segments. Develop campaign-level content as well as sales enablement assets • Work closely with product, partnerships, and partner marketing (demand generation) teams to build a marketing strategy, with the goal of driving awareness, demand, and usage of our products • Enable sales teams to understand the value of our products and competitive solutions

• Lead a high-performing team of product marketing managers across Messaging and Email, fostering a culture of excellence, collaboration, and growth. Provide career coaching and create pathways for your team's advancement. • Shape and own the narrative for Twilio's Messaging and Email businesses—building positioning frameworks that connect product innovation to market trends, customer needs, and business outcomes. Your storytelling will influence sales conversations, analyst briefings, customer presentations, and executive communications. • Partner deeply with R&D leadership to influence roadmap prioritization, align on positioning early in the product development cycle, and establish repeatable rituals for customer validation and market storytelling. • Drive integrated go-to-market programs across self-service and enterprise segments, partnering with Corporate Communications (AR, PR, social), Campaigns, and GTM Enablement to amplify the messaging narrative, generate demand, and drive product adoption at scale. • Drive meaningful product launches through Twilio's PDLC—ensuring releases are positioned strategically, supported with customer proof points, and integrated into broader go-to-market motions. • Look across the business to identify where Messaging and Email intersect with broader platform capabilities and build compelling narratives that elevate how customers understand the full power of Twilio's communications infrastructure.

• Own end-to-end go-to-market strategy across the product lifecycle. • Lead commercial growth planning for the LSA portfolio. • Deliver customer-backed commercialization and Launch Excellence. • Define and govern the product content and enablement ecosystem.