Job DetailsJob Location: Hudson Automotive Group - Charleston, SC 29492Job Shift: 8am - 5pmHudson Automotive Group is looking for a candidate with proven automotive dealership marketing experience to join our growing marketing team as a Paid Media Specialist! Hudson Automotive, a 3rd generation family-owned group is one of the fastest growing auto dealer groups and management companies in the Southeast. If you're a Paid Media professional with tier 1 automotive advertising agency experience and have a track record of supporting multiple accounts and are looking to join a top-performing operation, it’s time to shift your career into gear with Hudson Automotive! ***Fully Remote position must be located in the following states: NC, SC, GA, TN, KY, FL, AL, LA, or OH*** What do we offer? Collaborative work environment and customer centric culture Compensation: $68-73K Hudson Academy: Continuous training and professional development Paid Time Off: Full-time employees can accrue up to 10 PTO days per year. Medical, Dental, Vision, and Life Insurance 401k program Employee discounts on products & services Competencies: Strong analytical skills, with experience in Google Analytics, bid management, and ad serving platforms Proven ability to develop and optimize multi-channel campaigns independently Excellent communication skills and experience presenting data insights to stakeholders Ability to thrive in a fast-paced environment and manage multiple projects under tight deadlines Qualifications: Tier 1 automotive advertising agency experience (Required). Active Google Ads Search Certification (Required). 2 years of experience managing digital advertising campaigns across Google Ads and Meta Ads platforms. Proficiency in GA4 and digital campaign reporting tools. Strong analytical skills with the ability to interpret data and provide actionable insights. Results driven ability with familiarity of CPA, CPC, CTR, and ROAS. Ability to manage multiple projects and accounts with attention to detail. Experience preparing marketing and other reports and presenting to dealership management/leadership. Outstanding written and verbal communication skills. Are you ready to work in a rewarding, high-energy environment, and state-of-the-art facility? Come take the next step of your career with Hudson Automotive Group! We are an equal opportunity employer and prohibit discrimination/harassment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. Qualifications

• Develop and implement strategic paid search campaigns across retail media networks to drive performance and growth for an enterprise retail account. • Lead and manage a team of paid search specialists, providing guidance, mentorship, and professional development opportunities to enhance team performance. • Collaborate with cross-functional teams, including analytics, creative, and account management, to ensure cohesive and integrated media plans that align with client objectives. • Analyze campaign performance data to provide actionable insights and recommendations for optimization, ensuring maximum ROI and alignment with client goals. • Oversee the day-to-day execution of paid search campaigns, ensuring timely delivery and adherence to budget and quality standards. • Stay current with industry trends, emerging technologies, and best practices in paid search and retail media networks to maintain a competitive edge and drive innovation. • Build and maintain strong relationships with clients, acting as a trusted advisor and ensuring satisfaction with media strategies and outcomes. • Develop and present performance reports and strategic recommendations to clients and internal stakeholders, highlighting key insights and opportunities for growth. • Foster a collaborative and high-performing team environment, encouraging open communication and knowledge sharing to drive continuous improvement.

• Execute and optimize mobile app acquisition campaigns across Apple Search Ads and mobile ad networks for enterprise level clients. • Assist as a mobile activation point of contact for assigned clients, responding to emails and participating in weekly status calls. • Manage budgets, pacing, and daily performance across assigned app install campaigns. • Support channel expansion initiatives by assisting with strategy development and execution. • Build campaign structures, tracking links, benchmarks, and pacing plans. • Monitor performance metrics, identify irregularities, and surface optimization recommendations to internal teams and clients. • Troubleshoot attribution and tracking issues across MMPs (Mobile Measurement Partners) and advertising platforms, ensuring data accuracy and proper setup. • Execute testing initiatives across creatives, audiences, placements, and platforms. • Maintain strong QA standards to ensure campaigns are launched and optimized error-free. • Collaborate closely with internal teams, vendors, and platform partners to meet client goals.

• Work with key social media platforms primarily Facebook, Instagram, and TikTok • Creating, implementing, launching, testing and optimizing paid social campaigns and strategies on a daily basis • Working closely and collaboratively with internal creative, brand and technology teams to develop and execute integrated creative ideas, plans and strategies • Partnering with external media agencies • Developing and owning goals and performance metrics for your campaigns; monitoring regularly to understand effectiveness of strategies and identify opportunities for improvement • Presenting to senior leadership regularly on key business metrics, and progress to goals • Partner with Product and Technology teams to develop deep analytics and tracking capabilities to read performance, optimize and achieve pre-determined targets in CPA and ROI