• Develop and implement strategic paid search campaigns across retail media networks to drive performance and growth for an enterprise retail account. • Lead and manage a team of paid search specialists, providing guidance, mentorship, and professional development opportunities to enhance team performance. • Collaborate with cross-functional teams, including analytics, creative, and account management, to ensure cohesive and integrated media plans that align with client objectives. • Analyze campaign performance data to provide actionable insights and recommendations for optimization, ensuring maximum ROI and alignment with client goals. • Oversee the day-to-day execution of paid search campaigns, ensuring timely delivery and adherence to budget and quality standards. • Stay current with industry trends, emerging technologies, and best practices in paid search and retail media networks to maintain a competitive edge and drive innovation. • Build and maintain strong relationships with clients, acting as a trusted advisor and ensuring satisfaction with media strategies and outcomes. • Develop and present performance reports and strategic recommendations to clients and internal stakeholders, highlighting key insights and opportunities for growth. • Foster a collaborative and high-performing team environment, encouraging open communication and knowledge sharing to drive continuous improvement.

• Execute and optimize mobile app acquisition campaigns across Apple Search Ads and mobile ad networks for enterprise level clients. • Assist as a mobile activation point of contact for assigned clients, responding to emails and participating in weekly status calls. • Manage budgets, pacing, and daily performance across assigned app install campaigns. • Support channel expansion initiatives by assisting with strategy development and execution. • Build campaign structures, tracking links, benchmarks, and pacing plans. • Monitor performance metrics, identify irregularities, and surface optimization recommendations to internal teams and clients. • Troubleshoot attribution and tracking issues across MMPs (Mobile Measurement Partners) and advertising platforms, ensuring data accuracy and proper setup. • Execute testing initiatives across creatives, audiences, placements, and platforms. • Maintain strong QA standards to ensure campaigns are launched and optimized error-free. • Collaborate closely with internal teams, vendors, and platform partners to meet client goals.

• Work with key social media platforms primarily Facebook, Instagram, and TikTok • Creating, implementing, launching, testing and optimizing paid social campaigns and strategies on a daily basis • Working closely and collaboratively with internal creative, brand and technology teams to develop and execute integrated creative ideas, plans and strategies • Partnering with external media agencies • Developing and owning goals and performance metrics for your campaigns; monitoring regularly to understand effectiveness of strategies and identify opportunities for improvement • Presenting to senior leadership regularly on key business metrics, and progress to goals • Partner with Product and Technology teams to develop deep analytics and tracking capabilities to read performance, optimize and achieve pre-determined targets in CPA and ROI

• Develop and execute strategies to generate leads through various channels including cold calling, email and LinkedIn prospecting, webinars, seminars, partnerships, and business development activities. • Qualify leads and manage them through the sales pipeline, working closely with sales engineering for demos and objection handling. • Oversee the entire sales process from lead generation to contract signing, ensuring a seamless transition for each lead. • Work collaboratively with the sales and marketing teams to optimize lead generation and conversion strategies. • Meet and exceed monthly sales targets, with targets resetting each month based on delivered contracts.