• Build and maintain Marketing’s measurement, attribution, and reporting framework across channels and programs. • Own campaign tracking, UTM governance, and lead source structure so we can trust our data and compare performance over time. • Partner closely with Revenue Operations to ensure clean data, shared definitions, and tight alignment between Marketing and Sales in Salesforce. • Design and execute integrated campaigns that generate qualified leads across digital and event channels.

• Lead the development of end-to-end lifecycle marketing strategies to increase activation, reduce churn, and maximize MAU across customer segments. • Build and lead a high-performing Member Growth Marketing team. Establish clear priorities, coach for performance, and foster a culture of experimentation, agility, and results. • Work hand-in-hand with the Member Behavior team to identify behavioral patterns and translate insights into actionable campaign tactics. Collaborate across product, content, engineering, and commercial teams to align strategy and execution. • Design, launch, and optimize high-velocity A/B and multivariate tests across email, push, in-app, and new engagement channels. Measure what works, scrap what doesn’t, and scale what moves the needle. • Establish robust performance metrics and dashboards to monitor campaign performance, user engagement trends, and MAU growth. Share insights and results regularly with executive and customer-facing teams. • Support Customer Solutions team with referenceable playbooks, one-pagers, and campaign frameworks that demonstrate how marketing tactics contribute to customer goals. • Ensure the tools and data infrastructure are in place to support personalized, timely, and scalable engagement campaigns. Partner with product and engineering teams on data quality and activation workflows.

• Own acquisition strategies and execution for fast-growing brands • Lead performance across media channels, funnel optimization, and creative messaging to achieve defined targets • Define and execute media strategies with budgets above $1M/month • Optimize the entire funnel—from ad creative to checkout and upsell • Drive creative strategy by product, audience, and channel

• Accelerate Trafilea’s customer acquisition strategies through cutting-edge paid media, AI-powered marketing, and creative experimentation • Lead the acquisition funnel end-to-end, balancing scale with efficiency (CAC, ROAS, LTV) • Ensure Trafilea stays ahead of fast-evolving digital marketing trends • Architect best-in-class acquisition strategies across Meta, TikTok, YouTube, Pinterest, and emerging channels • Manage high-budget, multi-channel media investments, balancing efficiency and scale • Build rapid experimentation frameworks to test, iterate, and scale winning campaigns • Partner with Creative Strategy leads to co-develop high-performing campaigns • Optimize landing pages, product pages, checkout flows, and post-purchase experiences • Implement AI-powered tools for media automation, bidding, and predictive analytics • Lead and mentor growth marketers, creative strategists, designers, and editors • Ensure cross-team alignment (creative, BI, product, engineering) to execute acquisition strategies seamlessly.