• Strategisation, setup, optimisation and scaling of Search, Shopping, Display and YouTube campaigns • Daily data analysis of campaigns identifying areas of opportunity to improve performance of campaigns and maximise ROAS • Landing page split-tests and optimisation to ensure we are getting the best return possible out of every ad spend dollar • Ad Copy that would leave Eugene Schwartz high-fiving you • Technical setup of tracking scripts and conversion event codes • Setup, management and optimisation of Shopping Data Feeds, keeping feed errors to a minimum, customizing feeds, and split-testing feeds. • Collaborate with internal Senior eComm Strategists and support team on cross-channel campaign co-ordination and performance reporting • Liaise with clients and provide detailed reports and ongoing performance improvement plans for each month and quarter • Always staying up to date with the latest changes on the platform, to the benefit of both our clients and the wider Right Hook team - we're all about ELEVATING ONE AND OTHER.

• Strategic Planning: Build and present data-driven strategies that connect to each client’s big-picture growth goals. • Cross-Channel Strategy: Guide and oversee the strategic use of paid marketing channels (Social & Search) to drive scalable, profitable growth. • Creative Strategy: Collaborate with the Creative Strategist to ensure high-converting, brand-aligned creative is deployed and tested across relevant channels. • Budget Performance: Identify and execute budget allocation strategies that maximize profitable growth, such as shifting investment toward high-performing channels. • Client Relationships: Be the go-to advisor for your clients—Results Through Relationships isn’t just a tagline; it’s our core. • Team Leadership: Lead and mentor your pod team (Media Buyer, Project Coordinator, Visual Creator) to deliver seamlessly aligned growth strategies. • Best Practice Contributor: Help define and refine our best practices, testing methods, and playbooks. • Project Management: Own end-to-end project flow, ensuring quality execution from ads to landing pages.

• Own the end-to-end ecommerce growth strategy for a portfolio of high-growth DTC brands, from acquisition through retention and LTV. • Build and continuously optimize full-funnel growth plans that connect paid media, onsite CRO, merchandising, pricing, promotions, and lifecycle marketing. • Identify revenue unlocks across PDPs, PLPs, checkout, subscriptions, bundles, upsells, and post-purchase flows. • Partner closely with paid media teams to ensure acquisition strategy aligns with on-site experience, conversion rates, and downstream profitability. • Diagnose funnel performance using GA4, Shopify, platform data, and internal dashboards — and turn insights into clear, prioritized actions. • Develop testing roadmaps across creative, landing pages, offers, and site UX to systematically improve CAC, CVR, AOV, and LTV. • Partner with Lunar’s tech team to identify key opportunities to deploy Lunar’s proprietary tech solutions as a solution to performance challenges. • Lead analytics, attribution, and performance measurement to connect marketing outcomes to business goals. • Own performance insights and reporting frameworks that ensure data drives decision-making and strategic optimization. • Maintain and refine internal dashboards for tracking creative effectiveness, strategic insights, and campaign performance. • Develop agency-wide performance reports, highlighting industry trends and growth opportunities. • Serve as the growth expert in client relationships, leading strategic conversations with founders, CMOs, and Heads of Growth. • Push clients beyond surface-level optimizations by challenging assumptions and grounding decisions in data. • Translate complex performance insights into clear narratives that drive confidence and buy-in. • Set the bar for ecommerce strategy excellence across the agency, mentoring and leveling up Client Strategy and performance teams. • Create repeatable frameworks, playbooks, and POVs around ecommerce growth, CRO, and lifecycle strategy.

• Build, launch, and optimize Meta Ads campaigns for eCommerce (prospecting, retargeting, catalog/DPA when relevant) • Manage budgets and pacing; make clear tradeoffs between volume vs efficiency • Create and maintain testing roadmaps (creative, audiences, offers, landing pages) and summarize learnings • Analyze performance daily/weekly and communicate actions taken (what changed, why, impact) • Partner with creative/CRO/analytics to improve conversion rate and post-click performance • Ensure tracking and reporting are reliable (Pixel + CAPI, GA4 basics, UTMs, attribution discussion)