• Develop marketing and campaign strategies. • Measure and report digital marketing campaigns (ROI, CTR, etc.) • Coordinate with internal teams to create landing pages. • Design and maintain social media profiles. • Contribute to the organizations blog. • Come up with insights by studying trends. • Identify conversion and drop-off points optimizing user funnels. • Employ best practices when performing digital marketing and associated responsibilities on behalf of the company. • Manage Clients campaigns on Google Ads, Facebook Ads and similar channels • Assist the marketing manager with different tasks.

• Maintain a 98% accuracy rate in campaign setup, ensuring correct targeting, bidding, and creative implementation. • Follow detailed instructions from Senior Media Buyers to launch campaigns according to plan. • Ensure campaigns comply with platform guidelines to avoid disapprovals or penalties. • Conduct daily performance checks on active campaigns, reviewing CTR, CPA, ROI, and other KPIs. • Report anomalies or performance dips immediately to the Senior Media Buyer. • Implement minor optimizations (bid adjustments, creative swaps, targeting tweaks) under senior guidance. • Execute A/B tests as outlined, ensuring all variables are tracked and documented. • Prepare 100% accurate weekly client reports using data from ad platforms, Hyros, and other tools. • Ensure all reports are delivered on time, error-free, and include actionable insights. • Assist in compiling post-campaign analysis reports to evaluate performance and recommend improvements. • Work cross-functionally with creative, tracking, and strategy teams to ensure campaign alignment. • Participate in weekly 1:1s with your manager and provide status updates. • Complete at least 3 advanced industry certifications (Google Ads, Facebook Blueprint, YouTube Ads) within your first 6 months.

• Serving as the primary marketing and branding contact for Switzerland, ensuring consistent communication and coordination across departments and channels (B2B & B2C). • Developing and executing integrated marketing strategies for both offline and digital channels, including the company website, Google platforms, and social media. • Strengthening collaboration with the sales team through editorial support, the further development of activation campaigns, and the planning and execution of events. • Taking ownership of creating, managing, and optimizing target-group-specific content across relevant touchpoints. • Building a deep understanding of technical topics in enterprise networking, consumer networking, and consumer electronics, including products and solutions that require explanation. • Managing the planning, coordination, and production of marketing assets for joint marketing initiatives with partners.

• Develop and lead comprehensive lifecycle marketing strategies that drive trial activation, new subscriber conversion, feature adoption, engagement, retention, and upgrades across multiple brands and customer segments • Discover customer insights and develop a deep understanding of our product offerings to inspire data-informed programs that drive meaningful improvements to our customer relationships with our products • Establish and own lifecycle performance metrics aligned to company growth objectives • Build reporting frameworks and dashboards that clearly demonstrate Lifecycle’s impact on company growth • Work with Product, Design, Content, and Data to bring your ideas to life and make sure they can be measured effectively • Contribute to product and marketing roadmap prioritization to ensure lifecycle initiatives support company growth objectives • Own and optimize all email, push, and in-app marketing strategies. This should involve rigorous A/B testing and smart use of AI to drive personalized programs for outsized return • Monitor and improve channel health, deliverability, and engagement performance • Serve as the internal expert on CRM strategy, segmentation, and lifecycle best practices • Identify opportunities to improve processes and automation to help work more smoothly • Build and mentor a high-performing lifecycle marketing team as the function scales